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How to Tell Whether a Website Is Safe or Unsafe

By McAfee

It’s important to know that not all websites are safe to visit. In fact, some sites may contain malicious software (malware) that can harm your computer or steal your personal contact information or credit card numbers.  

Phishing is another common type of web-based attack where scammers try to trick you into giving them your personal information, and you can be susceptible to this if you visit a suspicious site.  

Identity theft is a serious problem, so it’s important to protect yourself when browsing the web. Online security threats can be a big issue for internet users, especially when visiting new websites or following site links. 

So how can you tell if you’re visiting a safe website or an unsafe website? You can use a few different methods. This page discusses key things to look for in a website so you can stay safe online. 

Key signs of website safety and security

When you’re visiting a website, a few key indicators can help determine whether the site is safe. This section explores how to check the URL for two specific signs of a secure website. 

”Https:” in the website URL

“Https” in a website URL indicates that the website is safe to visit. The “s” stands for “secure,” and it means that the website uses SSL (Secure Sockets Layer) encryption to protect your information. A verified SSL certificate tells your browser that the website is secure. This is especially important when shopping online or entering personal information into a website. 

When you see “https” in a URL, the site is using a protocol that encrypts information before it’s sent from your computer to the website’s server. This helps prevent anyone from intercepting and reading your sensitive information as it’s transmitted. 

A lock icon near your browser’s URL field

The padlock icon near your browser’s URL field is another indicator that a webpage is safe to visit. This icon usually appears in the address bar and means the site uses SSL encryption. Security tools and icon and warning appearances depend on the web browser. 

Let’s explore the cybersecurity tools on the three major web browsers: 

  • Safari. In the Safari browser on a Mac, you can simply look for the lock icon next to the website’s URL in the address bar. The lock icon will be either locked or unlocked, depending on whether the site uses SSL encryption. If it’s an unsafe website, Safari generates a red-text warning in the address bar saying “Not Secure” or “Website Not Secure” when trying to enter information in fields meant for personal data or credit card numbers. Safari may also generate an on-page security warning stating, “Your connection is not private” or “Your connection is not secure.” 
  • Google Chrome. In Google Chrome, you’ll see a gray lock icon (it was green in previous Chrome versions) on the left of the URL when you’re on a site with a verified SSL certificate. Chrome has additional indicator icons, such as a lowercase “i” with a circle around it. Click this icon to read pertinent information on the site’s cybersecurity. Google Safe Browsing uses security tools to alert you when visiting an unsafe website. A red caution symbol may appear to the left of the URL saying “Not secure.” You may also see an on-page security message saying the site is unsafe due to phishing or malware. 
  • Firefox. Like Chrome, Mozilla’s Firefox browser will tag all sites without encryption with a distinctive marker. A padlock with a warning triangle indicates that the website is only partially encrypted and may not prevent cybercriminals from eavesdropping. A padlock with a red strike over it indicates an unsafe website. If you click on a field on the website, it’ll prompt you with a text warning stating, “This connection is not secure.” 

In-depth ways to check a website’s safety and security

Overall, the ”https” and the locked padlock icon are good signs that your personal data will be safe when you enter it on a website. But you can ensure a website’s security is up to par in other ways. This section will explore five in-depth methods for checking website safety. 

Use McAfee WebAdvisor

McAfee WebAdvisor is a free toolbar that helps keep you safe online. It works with your existing antivirus software to provide an extra layer of protection against online threats. WebAdvisor also blocks unsafe websites and lets you know if a site is known for phishing or other malicious activity. In addition, it can help you avoid online scams and prevent you from accidentally downloading malware. Overall, McAfee WebAdvisor is a useful tool that can help you stay safe while browsing the web. 

Website trust seals

When you’re browsing the web, it’s important to be able to trust the websites you’re visiting. One way to determine if a website is trustworthy is to look for trust seals. Trust seals are logos or badges that indicate a website is safe and secure. They usually appear on the homepage or checkout page of a website. 

There are many types of trust seals, but some of the most common include the Better Business Bureau (BBB) seal, VeriSign secure seal, and the McAfee secure seal. These seals indicate that a third-party organization has verified the website as safe and secure. 

While trust seals can help determine whether a website is trustworthy, it’s important to remember that they are not foolproof. Website owners can create a fake trust seal, so it’s always important to do your own research to ensure a website is safe before entering personal information. 

Check for a privacy policy

Another way to determine if a website is safe to visit is to check for a privacy policy. A privacy policy is a document that outlines how a website collects and uses personal information. It should also state how the site protects your data from being accessed or shared by scammers, hackers, or other unauthorized individuals. 

If a website doesn’t have a privacy policy, that’s a red flag that you shouldn’t enter any personal information on the site. Even if a website does have a privacy policy, it’s important to read it carefully so you understand how the site uses your personal data. 

Check third-party reviews

It’s important to do some preliminary research before visiting a new website, especially if you’re shopping online or entering personal data like your address, credit card, or phone number. One way to determine if a website is safe and trustworthy is to check third-party reviews. Several websites provide reviews of other websites, so you should be able to find several reviews for any given site.  

Trustpilot is one example of a website that provides reviews of other websites. 

Look for common themes when reading reviews. If most of the reviews mention that a website is safe and easy to use, it’s likely that the site is indeed safe to visit. However, if a lot of negative reviews mention problems with viruses or malware, you might want to avoid the site. 

Look over the website design

You can also analyze the website design when deciding whether a website is safe to visit. Look for spelling errors, grammatical mistakes, and anything that appears off. If a website looks like it was made in a hurry or doesn’t seem to be well-designed, that’s usually a red flag that the site might not be safe. 

Be especially careful of websites that have a lot of pop-ups. These sites are often spammy or contain malware. Don’t download anything from a website unless you’re absolutely sure it’s safe. These malicious websites rarely show up on the top of search engine results, so consider using a search engine to find what you’re looking for rather than a link that redirects you to an unknown website. 

Download McAfee WebAdvisor for free and stay safe while browsing

If you’re unsure whether a website is safe to visit, download McAfee WebAdvisor for free. McAfee WebAdvisor is a program that helps protect you from online threats, such as malware and viruses. It also blocks pop-ups and other intrusive ads so you can browse the web without worry. Plus, it’s completely free to download and use. 

Download McAfee WebAdvisor now and stay safe while browsing the web. 

The post How to Tell Whether a Website Is Safe or Unsafe appeared first on McAfee Blog.

What Is Smishing and Vishing, and How Do You Protect Yourself?

By McAfee

Smishing and vishing are scams where criminals attempt to get users to click a fraudulent link through a phone text message, email, or voicemail. These scams are becoming increasingly popular as cybercriminals try to take advantage of people who are more likely to fall for them, such as those who aren’t as familiar with technology or who may be experiencing a crisis. 

Be aware that cybercrime and hacking can happen to anyone. Criminals are always looking for new ways to exploit people, and they know that others may not be cautious or recognize the warning signs of phishing scams when using the internet. That’s why it’s important to be aware of the different types of cybercrime and how to protect yourself. 

This article discusses how to protect yourself from smishing attempts and scams where criminals try to get you to click on a fraudulent link or respond to their voicemail message to steal your personal data. 

What is smishing?

Most people are familiar with phishing scams, where scammers try to trick you into giving them your personal or financial information by pretending to be a legitimate company or organization. But have you ever heard of smishing or vishing? 

Smishing is a type of phishing scam where attackers send SMS messages (or text messages) to trick victims into sharing personal information or installing malware on their devices. Vishing is almost identical to smishing, except cybercriminals use VoIP (Voice over IP) to place phone calls to trick victims instead of SMS (short message service) messages. 

Smishing messages often appear to be from a legitimate source, such as a well-known company or government agency. It may even include urgent language or threats in an effort to get victims to act quickly. In some cases, the message may also include a link that directs victims to a fake website where they are prompted to enter personal information or download malware. 

Examples of a smishing text message

Here are some examples of smishing text messages hackers use to steal your personal details: 

  • “We have detected unusual activity on your account. Please call this number to speak to a customer service representative.” 
  • “You have won a free gift card! Click here to claim your prize.” 
  • “Hi! We noticed that you’re a recent customer of ours. To finish setting up your account, please click this link and enter your personal information.” 
  • “Urgent! Your bank account has been compromised. Please click this link to reset your password and prevent any further fraud.” 
  • “Hey, it’s [person you know]! I’m in a bit of a bind and could really use your help. I sent you a link to my PayPal, could you send me some money?” 

How dangerous can smishing be?

If you fall for a smishing scam, you could end up giving away your personal information or money. Cybercriminals use smishing messages to get personal and financial information, like your credit card number or access to your financial services 

For example, one type of smishing scam is when you get a text message that looks like it’s from your bank. The message might say there’s been suspicious activity on your account and that you need to click on a link to verify your identity. If you do click on the link, you’ll be taken to a fake website where you’ll be asked to enter your banking information. Once the scammers have your login information, they have access to clean out your account. 

How can you protect yourself from smishing?

Smishing scams can be very difficult to spot, but there are some telltale signs to look for and steps to take to protect yourself. 

Recognize the signs of a smishing text

One of the easiest ways to protect yourself from smishing scams is to be able to recognize the signs of a smishing text message. Here are some tips: 

  • Be suspicious of any text messages that ask for personal information or include a link. 
  • Look closely at the sender’s name and number. Fraudulent messages often come from spoofed numbers that may look similar to a legitimate number but with one or two digits off. 
  • Look for errors in spelling or grammar. This can be another sign that the message is not legitimate. 
  • Beware of any text messages that create a sense of urgency or are threatening in nature. Scammers often use these tactics to get you to act quickly without thinking. 
  • If you’re not expecting a message from the sender, be extra cautious. 
  • If you’re unsure whether a text message is legitimate, call the company or organization directly to verify. 

Filter unknown text messages

While you can’t avoid smishing attacks altogether, you can block spam text messages you receive on your mobile phone. iPhone and Android have cybersecurity tools like spam filters and phone number blocking to help protect you from phishing attacks and malicious links. 

To set up spam filters on your iPhone: 

  1. Go to the Settings App 
  2. Go to Messages 
  3. Find the Filter Unknown Senders option and turn it on 

To set up spam filters on your Android mobile device: 

  1. Go to the Messaging App 
  2. Choose Settings 
  3. Tap Spam Protection and turn on Enable Spam Protection 

Use McAfee Mobile Security 

McAfee Mobile Security is a mobile security app that helps protect your phone from malware, phishing attacks, and other online threats. McAfee Mobile Security is available for Android and iOS cell phones. 

One of the benefits of using McAfee Mobile Security is that it can help detect and block smishing attacks. With identity monitoring, McAfee Mobile Security monitors your sensitive information like email accounts, credit card numbers, phone numbers, Social Security numbers, and more to protect against identity theft. They notify you if they find any security breaches. 

Other benefits include: 

  • Antivirus 
  • Secure VPN for privacy online 
  • Identity monitoring for up to 10 emails 
  • Guard your identity against risky Wi-Fi connections 
  • Safe browsing 
  • System Scan for the latest updates 

Keep your device and information secure with McAfee Mobile Security

These days, our lives are more intertwined with our mobile devices than ever. We use them to stay connected with our loved ones on social media, conduct our business, and even access our most personal, sensitive data. It’s no surprise that mobile cybersecurity is becoming increasingly important. 

McAfee Mobile Security is a comprehensive security solution that helps protect your device from viruses, malware, and other online threats. It also offers a variety of other features, like a secure VPN to protect your credit card numbers and other personal data 

Whether you’re browsing your favorite website, keeping up with friends on social media, or shopping online at Amazon, McAfee Mobile Security provides the peace of mind that comes from knowing your mobile device is safe and secure. 

So why wait? Don‘t let the smishers win. Get started today with McAfee Mobile Security and rest easy knowing your mobile device and sensitive information are protected. 

The post What Is Smishing and Vishing, and How Do You Protect Yourself? appeared first on McAfee Blog.

5 Steps to Removing Your Personal Information From the Internet

By McAfee

Here’s one way you can help reduce your chances of identity theft: remove your personal information from the internet. 

And chances are, you have more personal information posted online than you think. 

According to the U.S. Federal Trade Commission (FTC), consumers registered 1.4 million identity theft complaints in 2021, all part of a year where consumers reported losing $5.8 billion to fraud overall—a 70% increase over the year prior.  

What fuels all this theft and fraud? Access to personal information.  

Scammers and thieves can get a hold of personal information in several ways, such as through phishing attacks that lure you into handing it over, malware that steals it from your devices, by purchasing your information on dark web marketplaces, or as a result of information leaked in data breaches, just to name a few. 

However, scammers and thieves have other resources to help them commit theft and fraud—data broker sites, places where personal information is posted online for practically anyone to see. Which makes removing your info from them so important, from both an identity and privacy standpoint. 

What are data broker sites? 

Think of data broker sites as huge repositories of personal information. Search your name and address online and you’ll see. You’ll likely find dozens of sites that turn up information about you, some of which offer a few pieces for free and others that offer far more information for a price. 

Data brokers collect and then aggregate personal information from several sources, including: 

  • Your public records posted online. 
  • Information from social media accounts you keep public. 
  • The websites you visit and the smartphone apps you use. 
  • Along with retailers, who share information associated with your loyalty cards. 

Data brokers also buy personal information from other data brokers. As a result, some data brokers have thousands of pieces of data for billions of individuals worldwide 

What could that look like? A broker may know how much you paid for your home, your education level, where you’ve lived over the years and who your lived with, your driving record, and possibly your political leanings. A broker may also know your favorite flavor of ice cream and your preferred over-the-counter allergy medicine thanks to information from loyalty cards. Further, they may also have health-related information from fitness apps. The amount of personal information can run that broadly, and that deeply. 

With information at this potential level of detail, it’s no wonder that data brokers rake in an estimated at $200 billion U.S. dollars worldwide every year. 

Who uses the personal information found on data broker sites?  

On the legitimate side, it’s used by advertisers to create targeted ad campaigns. With information sold by data brokers, they can generate lists based on highly specific criteria, such as shopping histories, personal interests, and even political leanings as mentioned above. Likely without you being aware of it—and likely with no way to contest that information if it’s incorrect. 

Other legitimate uses include using these sites for background checks. Law enforcement, reporters, and employers will use data brokers as a starting point for research because the leg work has largely been done for them. Namely, data brokers have aggregated a person’s information already, which is an otherwise time-consuming process. 

If this seems a little shady, it’s still legal. As of now, the U.S. has no federal laws that regulate data brokers or require data them to remove personal information if requested. A few states, such as Nevada, Vermont, and California, have legislation in place aimed at protecting consumers. Meanwhile, the General Data Protection Regulation (GDPR) in the European Union has stricter rules about what information can be collected and what can be done with it. Still, the data broker economy thrives. 

On the darker side, scammers and thieves use personal information for identity theft and fraud. With enough personal information gathered from enough sources, they can create a high-fidelity profile of their victims. One that gives them enough information to open new accounts in their name. 

So, from the standpoint of both privacy and identity, cleaning up your personal information online makes a great deal of sense.  

How to remove your personal information from the internet 

Let’s review some ways you can remove your personal information from data brokers and other sources on the internet.  

1. Request to remove data from data broker sites 

The process starts with finding the sites that have your information. From there, you can request to have it removed. Yet as mentioned above, there are dozens and dozens of these sites. Knowing where to start is a challenge in of itself, as is manually making the requests once you have identified the sites that post and sell information about you.  

Our Personal Data Cleanup can do the work for you. Personal Data Cleanup scans some of the riskiest data broker sites and shows you which ones are selling your personal info. It also provides guidance on how you can remove your data from those sites and can even manage the removal for you depending on your plan. ​It also monitors those sites, so if your info gets posted again, you can request its removal again. 

2. Limit the data Google collects 

As of September 2022, Google accounts for just over 92% of search engine market share worldwide. Aside from being a search engine, Google offers a myriad of other services and applications, such as Gmail and Google Maps. While Google offers plenty of tools for productivity, travel, work, and play for free, they still come at a cost—the gathering and analysis of your personal information.   

You can limit the data Google associates with you by removing your name from Google search results with a removal request. This will disable anyone online from getting any results if they search your name. (Note that this will not remove your information from the original sites and sources where it’s posted.) Moreover, Google collects all your browsing data continuously. You have the option to turn on “Auto Delete” in your privacy settings to ensure that the data is deleted regularly and help limit the amount of time your sensitive data stays vulnerable.  

You can also occasionally delete your cookies or use your browser in incognito mode to prevent websites from being tracked back to you. Go to your Google Chrome settings to clear your browser and cookie history.  

3. Delete old social media accounts and make the ones you keep private 

As discussed above, data brokers can collect information from public social media profiles. You can minimize your presence on social media to the bare minimum. Make a list of the ones you use or have used in the past. If there are old accounts that you no longer use or websites that have gone by the wayside like Myspace or Tumblr, you may want to deactivate them or consider deleting them entirely.   

For social media platforms that you still may use regularly, like Facebook and Instagram, consider adjusting your privacy settings to ensure that your personal information on these social media platforms is the bare minimum. For example, on Facebook you can lock your profile, while on Instagram you can stay private.  

4. Remove personal info from other websites and blogs 

If you’ve ever published articles, written blogs, or created any content online, it might be a good time to consider taking it down if it is no longer serving a purpose. Depending on what you’ve posted, you may have shared personal details about your life. Additionally, you might be mentioned by other people in various social media posts, articles, or blogs. It is worth reaching out to these people to request them to take down posts with sensitive information.  

Social media and online articles that host your personal information are often used when businesses or hackers are doing “internet scrapes” to find better ways to use your targeted information. Asking your friends or third-party sites to remove that information can help protect your privacy.  

5. Delete unused phone apps and restrict the settings for the ones you use 

Another way you can tidy up your digital footprint online involves deleting all the unnecessary phone apps that you no longer need or use. Even when apps are not open or in use, they may be able to track personal information such as your real-time location and even your payment details if you have a paid subscription to the app.   

Some apps even sell this data as it can be extremely advantageous to other companies, which they use to target certain consumer segments and profiles for advertising. Try to share as little information with apps as possible if you’re looking to minimize your online footprint, and provide them access to your photos, contacts, and location only on as-needed basis and only when the app is in use. Your phone’s app and location services settings will give you the tools to do it. 

Online protection software can keep your personal information more private and secure 

In addition to the steps above, comprehensive online protection software can keep you more private and minimize your risk of cybercrime. It can include: 

So while it may seem like all this rampant collecting and selling of personal information is out of your hands, there’s plenty you can do to take control. With the steps outlined above and strong online protection software at your back, you can keep your personal information more private and secure. 

The post 5 Steps to Removing Your Personal Information From the Internet appeared first on McAfee Blog.

How to Delete Old Accounts Containing Personal Information

By McAfee

Your digital footprint grows with every internet account you make. While your old Tumblr account may be fun for reminiscing, dormant accounts are actually one of the most significant sources of user data on the internet. These accounts can be used by data brokers or third parties to access your personal information.  

To improve your data security, it’s good practice to remove public-facing information by deleting unused accounts. Simply put, having less personal data stored on the internet reduces the risk of theft and/or non-consensual data usage.  

Deleting, canceling, unsubscribing, or removing your account can be a long process, depending on the service. This article will walk you through the simplest ways to delete unwanted accounts from various social media platforms.  

Why you should delete old accounts

Deleting unwanted accounts protects your information and prevents the monetization of your data. Your internet accounts often hold personal information like your name, age, email, or home address. What’s more alarming is that some platforms may even have credit card details, phone numbers, and bank account information. 

When left unattended, internet accounts become vulnerable to being suspended or taken over by the platform. This means that if your accounts are left inactive for too long, you might be handing some or all of your data over to the tech platform.  

For example, even if you believe an old Google account doesn’t have any sensitive information stored, it may be linked to other platforms you use (like Amazon or Google services like Gmail and Google Play). This exposes all of these accounts to several data privacy vulnerabilities.  

Moreover, a recent survey found that 70% of surveyed adults admitted using the same password for more than one service. People who don’t use password managers or reuse passwords are at a greater security risk than others, as multiple accounts can become compromised at once. Whether the platform is now out of service or you are cutting down on your app usage, deleting dormant accounts will minimize security threats and safeguard your data.  

How to permanently delete old accounts, by platform

Every platform has a different process for deleting accounts: Some take only a few clicks to complete and others are a little longer. Companies usually don’t want a user to stop using their services, so account deletion pages are often hidden in a complex web of tabs that you have to navigate.  

In addition, some subscription services might require that you send an email to customer support to close your account. You can go to justdelete.me, an online directory that lets you access direct links to account deletion pages of various web services. 

Remember to download your personal information and data before pulling the plug on your account. Most platforms let you download your data before initiating a deletion request, which saves you from losing important details and files. It is also important to check whether your Google account is used for your YouTube channel or connected to other online accounts. 

To help you get rid of accounts you no longer use, we’ve broken down deleting accounts from some of the most popular social networks. The steps described below are for a desktop browser and may not apply to Android or iOS devices (unless specified).  

How to delete Facebook accounts

Facebook’s user privacy policy enables it to store a large amount of user information, including personal messages, posts, search history, name, age, birthdate, and even metadata from posted photos and videos.  

Follow these simple steps to delete your Facebook account 

  • After logging in from your desktop, click the arrow in the top-right corner  
  • Go to Settings 
  • Click on “Your Facebook Information” tab 
  • Click on “Deactivation and Deletion” 
  • Choose “Delete Account” from menu 
  • Enter password to confirm 
  • Click “Delete Account 

How to delete LinkedIn accounts

LinkedIn collects information on users and uses it for targeted advertising. As a result, it amasses quite a lot of your data, from professional details to personal preferences and even your online behavior trail.  

Follow these simple steps from your desktop to delete your account:  

  • Click on your profile avatar in the top-right corner 
  • Click on “Account Preferences” 
  • Scroll to Account Management and click on “Close Account” 
  • Select a reason for deleting your account 
  • Type password to confirm 

How to delete Twitter accounts

It’s simple to delete your Twitter account, but you’ll have to wait 30 days for your data and tweets to clear. To delete your account, you first need to deactivate it.  

Once you’ve decided to delete your account from the micro-blogging site, follow these steps from your desktop:  

  • From the navigation menu on the left, click on “Settings and Privacy” 
  • Go to “Your Account” tab 
  • Click on “Deactivate your account”  
  • If you don’t choose to reactivate within 30 days, your account will automatically be deleted  

Remember to revoke third-party access to your Twitter account to avoid having your account reactivated in the 30 days following deactivation. 

How to delete Instagram accounts

Since Facebook and Instagram are both owned by Meta, they share a lot of data for targeted advertising. You can adjust the privacy settings of your Instagram account from the mobile app, but you will need to log in from a web browser like Chrome to delete your account.  

To delete your Instagram account 

  • Go to the “Delete your account” page 
  • Choose a reason you’re deleting your account  
  • Enter your password 
  • Click on “Permanently delete your account”  

Your information and data will be permanently deleted after 30 days and you won’t be able to retrieve it. However, completing a deletion process may take up to 90 days.  

How to delete Tumblr accounts

Tumblr has a fairly simple process to delete your account:  

  • Log in to Tumblr from your desktop 
  • Click on the profile icon in the top-right corner  
  • Choose “Settings” 
  • Click on “Delete account”  
  • Enter your email address and password to confirm  
  • Delete account 

How to delete Pinterest accounts

Follow these steps to delete your account from the popular picture-sharing platform:  

  • Select the drop-down menu in the right corner  
  • Click on “Account Management” from the navigation menu  
  • Select “Delete Account 
  • Confirm when asked to receive an email with the final step  
  • In the confirmation email, click on “Yes, close account”  

Pinterest servers continue to store your data after deletion, but your information won’t be visible to other users.  

How to delete email accounts

There are different steps to deleting your email account depending on which email service you use. Backing up email data usually takes more time because of the sheer volume of data a mail account can hold.  

How to delete a Gmail account

Complete the following steps to delete your Google account 

  • Open this URL in your web browser: myaccount.google.com 
  • Select “Data and Privacy” from the menu on the left  
  • Scroll to “Download or delete your data”  
  • Click on “Delete a Google Service”  
  • Click “Delete a service”  
  • Enter your password  
  • Click the trash bin icon next to Gmail  

How to delete a Yahoo account

Here’s what you need to do to delete your Yahoo email account: 

  • Open this URL in your web browser: edit.yahoo.com/config/delete_user  
  • Login with your login credentials  
  • Click on “Continue to delete my account” on the confirmation page  

Deleting your Yahoo account also deletes the linked information from Yahoo’s other services.  

How to delete an Outlook email account

Follow these steps to delete your Microsoft account on Outlook 2010, 2013, or 2016:  

  • Open Outlook on your desktop and select “File” from the upper-left corner  
  • Click on “Account Settings” and choose “Settings” again 
  • Select the account you want to remove and click “Remove” 
  • Confirm by clicking “Yes” 

Keep your identity secure online with McAfee

Leaving old information scattered across the internet makes you susceptible to identity theft. There are multiple ways to keep your identity and data secure online, including McAfee’s Total Protection plan.  

Total Protection lets you choose from multiple affordable subscription models that provide comprehensive security against identity theft and potential data breaches and offers web protection and several related benefits. In addition, having access to 24/7 online security experts and a 30-day money-back guarantee make the Total Protection plan an easy, reliable, and safe choice. You can also have peace of mind with McAfee’s Personal Data Cleanup feature where our teams will work to find your personal information online and assist in removing it.  

The post How to Delete Old Accounts Containing Personal Information appeared first on McAfee Blog.

How Data Brokers Sell Your Identity

By McAfee

Our personal and professional lives are becoming increasingly intertwined with the online world. Regular internet usage has made us all prone to cyber-security risks. You leave a digital footprint every time you use the internet, which is a trace of all your online activities.  

When you create new accounts or subscribe to different websites, you give them explicit (or implicit, through their family of apps or subsidiary websites) access to your personal and credit card information. In other cases, websites might track basic information without your knowledge, such as your location and search history. 

There is an industry of data brokers specifically dedicated to keeping track of user data, packaging it, and supplying it to tech companies who use it to run targeted ads and enhance on-platform user experience. Given the widespread use of the internet and exponential improvements in technology, data has become a valuable commodity — creating a need for the sale and purchase of user data.  

This article discusses how data brokers sell your personal information and how you can minimize risk. 

What are data brokers?

Data brokers are companies that aggregate user information from various sources on the internet. They collect, collate, package, and sometimes even analyze this data to create a holistic and coherent version of you online. This data is then supplied to tech companies to fuel their third-party advertising-centered business models.  

Companies interested in buying data include but are not limited to: 

 

  • Tech platforms 
  • Banks 
  • Insurance companies 
  • Political consultancies 
  • Marketing firms 
  • Retailers 
  • Crime-fighting bureaus 
  • Investigation bureaus 
  • Video streaming service providers 
  • Any other businesses involved in sales  

These companies and social media platforms use your data to better understand target demographics and the content with which they interact. While the practice isn’t unethical in and of itself (personalizing user experiences and creating more convenient UIs are usually cited as the primary reasons for it), it does make your data vulnerable to malicious attacks targeted toward big-tech servers. 

How do data brokers get your information?

Most of your online activities are related. Devices like your phone, laptop, tablets, and even fitness watches are linked to each other. Moreover, you might use one email ID for various accounts and subscriptions. This online interconnectedness makes it easier for data brokers to create a cohesive user profile.  

Mobile phone apps are the most common way for data brokerage firms to collect your data. You might have countless apps for various purposes, such as financial transactions, health and fitness, or social media 

A number of these apps usually fall under the umbrella of the same or subsidiary family of apps, all of which work toward collecting and supplying data to big tech platforms. Programs like Google’s AdSense make it easier for developers to monetize their apps in exchange for the user information they collect.  

Data brokers also collect data points like your home address, full name, Social Security number, phone number, and date of birth. They have automated scraping tools to quickly collect relevant information from public profiles.[Text Wrapping Break] 

Lastly, data brokers can gather data from other third parties that track your cookies or even place trackers or cookies on your browsers. Cookies are small data files that track your online activities when visiting different websites. They track your IP address and browsing history, which third parties can exploit. Cookies are also the reason you see personalized ads and products. 

How data brokers sell your identity 

Data brokers collate your private information into one package and sell it to “people search” websites like Spokeo or TruePeopleSearch. You or a tech business can use these websites to search for people and get extensive consumer data. People search sites also contain public records like voter registration information, marriage records, and birth certificates. This data is used for consumer research and large-scale data analysis.  

Next, marketing and sales firms are some of data brokers’ biggest clients. These companies purchase massive data sets from data brokers to research your data profile. They have advanced algorithms to segregate users into various consumer groups and target you specifically. Their predictive algorithms can suggest personalized ads and products to generate higher lead generation and conversation percentages for their clients.  

Are data brokers legal?

We tend to accept the terms and conditions that various apps ask us to accept without thinking twice or reading the fine print. You probably cannot proceed without letting the app track certain data or giving your personal information. To a certain extent, we trade some of our privacy for convenience. This becomes public information, and apps and data brokers collect, track, and use our data however they please while still complying with the law.  

There is no comprehensive privacy law in the U.S. on a federal level. This allows data brokers to collect personal information and condense it into marketing insights. While not all methods of gathering private data are legal, it is difficult to track the activities of data brokers online (especially on the dark web). As technology advances, there are also easier ways to harvest and exploit data.  

Vermont and California have already enacted laws to regulate the data brokerage industry. In 2018, Vermont passed the country’s first data broker legislation. This requires data brokers to register annually with the Secretary of State and provide information about their data collection activities, opt-out policies, purchaser credentialing practices, and data breaches 

California has passed similar laws to make data brokering a more transparent industry. For risk mitigation of data brokerage, the Federal Trade Commission (FTC) has published reports and provided recommendations to Congress to reduce the engagement of data broker firms. Giving individuals the right to opt-out of the sale of their personal data is a step toward a more rigorous law regarding data privacy 

Can you remove yourself from data broker websites?

Some data brokers let you remove your information from their websites. There are also extensive guides available online that list the method by which you can opt-out of some of the biggest data brokering firms. For example, a guide by Griffin Boyce, the systems administrator at Harvard University’s Berkman Klein Center for Internet and Society, provides detailed information on how to opt-out of a long list of data broker companies. 

Acxiom, LLC is one of the largest data brokering firms and has collected data for approximately 68% of people who have an online presence. You can opt-out of their data collection either through their website or by calling them directly. 

Epsilon Data Management is another big player in the data broker industry that operates as a marketing service and marketing analytics company. You can opt-out of their website through various methods such as by email, phone, and mail. Credit rating agencies like Experian and Equifax are also notorious for collecting your data. Similarly, you can opt-out through their websites or by calling them. 

Keep your personal information secure online with McAfee Total Protection

McAfee is a pioneer in providing online and offline data protection to its customers. We offer numerous cybersecurity services for keeping your information private and secure.  

With regard to data brokers, we enable users to do a personal data clean-up. Cleaning up your personal data online may be a difficult task, as it requires you to reach out to multiple data brokers and opt out. Instead, sign up for McAfee’s Personal Data Cleanup feature to do a convenient and thorough personal data clean-up. We will search for traces of your personal data and assist in getting it removed.  

The post How Data Brokers Sell Your Identity appeared first on McAfee Blog.

How to Check if Someone is Using Your Identity

By McAfee

A good time to check if someone is using your identity is before it even happens. 

One of identity theft’s several downsides is how people discover they’ve become a victim in the first place—by surprise. They go to rent an apartment, open a line of credit, or apply for financing, only to discover that their finances or reputation has taken a hit because of identity thief.  

And those hits add up, particularly when you look at the dollars involved. In 2020, the Federal Trade Commission (FTC) reported $3.3 billion in financial losses from 4.7 million reported cases of fraud, a 45% increase over the year prior. Of those reports, identity theft was the leading fraud category, accounting for 29% of fraud incidents.  

What’s at risk?  

Plenty. Depending on the type and amount of information an identity thief gets their hands on, they can harm your finances and reputation in several ways, including: 

  • Open utility accounts in your name 
  • Use your credit cards for purchases 
  • Hijack your email 
  • Claim healthcare expenses under your insurance 
  • Steal your tax refund
  • Even use your identity when they’re arrested for a crime 

Rather than ending up with a rude and potentially costly surprise of your own, you can get ahead of thieves by checking to see if someone is using your identity before it’s a problem or before it really takes root. 

The Neiman Marcus breach: now is a good time to check your identity 

Major data breaches that expose personal information seem to hit the headlines with some regularity, not to mention the many, many more that don’t get national or international press coverage. Most recently we have the Neiman Marcus breach, where this major retailer alerted 4.6 million customers that “an unauthorized party obtained personal information associated with certain Neiman Marcus customers’ online accounts.”  

And as it is with many such breaches, it took quite some time before the theft of information was discovered. Per Neiman Marcus, it’s believed that the breach occurred in May 2020 and only discovered in September of 2021. Potentially compromised information included: 

  • Names and contact information 
  • Payment card numbers and expiration dates (without CVV numbers) 
  • Neiman Marcus virtual gift card numbers (without PINs) 
  • Usernames, passwords, and security questions of Neiman Marcus online accounts 

Whether or not you have reason to suspect that your information got caught up in this recent large-scale breach, it serves as a good reminder that any time is the right time to check up on your identity. Acting now can save headaches, potentially big headaches, later. 

How you can protect yourself from identity theft right now 

Quite a bit of identity theft prevention begins with taking stock of the accounts and services you have in your name. This ranges anywhere from bank accounts to public utilities and from credit cards to loans, all of which contain varying degrees of personal information about you. With a sense of where your personal identity is being used, you can better look for instances where it’s being misused. 

Ways you can spot for possible identity theft include: 

Track your bills and when they are due. 

If you stop receiving a bill that normally comes to you, such as a utility bill or for a department store credit card, that could be a sign that a thief has changed the mailing address and has potentially hijacked your identity. 

Check your statements and accounts for irregularities.

This is rather straightforward, yet it reminds us how important it is to look at our statements closely. Charges that you didn’t ring up or that seem slightly higher than normal are a surefire sign that you should follow up with the bank or company involved and let them know of possible fraud. 

Review your credit reports. 

In the U.S., you have annual access to free credit reports from the major credit reporting agencies. Not only will this give you a sense of your credit score, but it will also show the credit that’s open in your name, along with addresses associated with your identity. Spotting an account that you haven’t signed up for or seeing an address of a residence that you’re not renting are other common signs that your identity may have been compromised. 

Sign up for credit monitoring services. 

With the number of accounts many of us have these days, a credit monitoring service can help you stay on top of what’s happening in your name. Often offered through banks, credit unions, and even insurance providers, credit monitoring can alert you in several instances, including: 

  • When a company checks your credit history. 
  • If new loan or credit card appears in your name. 
  • Changes in your address or phone number. 

Overall, credit monitoring can act as another set of eyes for you and spot potential identity issues. Different services provide different levels of monitoring, so consider reviewing a few options to find the one that works best for you. 

Consider an identity protection service.

One like our own Identity Protection Service will monitor several types of personally identifiable information, alert you of potentially stolen personal info, and offer guided help to neutralize the threat—in addition to offering several preventative steps to help keep theft from happening in the first place. With this set up on your computers and smartphone you can stay in the know and address issues immediately. 

Five extra steps for preventing identity theft 

Along with keeping an eye on what’s happening with your identity online and elsewhere, there are a few more things you can do to make it tougher for thieves to steal your identity. 

1) Protect your digital files and devices. 

Given all the banking and shopping we do on our computers and phones, installing and using comprehensive online protection software is a must these days. It puts several layers of security in place, such as creating complex passwords automatically, shielding credit card info from prying eyes, and protecting your privacy and data online by connecting with a VPN. In short, online protection software acts as a solid first line of defense. 

2) Protect your accounts with strong passwords and multi-factor authentication. 

As mentioned above, comprehensive online protection software often includes a password manager that can generate strong, unique passwords for each of your accounts and remember them for you. It’s extra protection that makes life a lot easier for you by managing all the accounts you’re juggling. Also, use MFA (multi-factor authentication) on the accounts that give you the option, which makes it harder for a thief to crack your accounts with a password alone. 

3) Shred sensitive documents when you’re done with them. 

Sensitive documents come in all forms. Top-of-the-line examples include things like tax returns, bank statements, and financial records. Yet there are also things like your phone and utility bills, statements from your doctor’s office, and offers that come to you via mail. Together, these things can contain personal information such as account numbers, your full Social Security Number, the last four digits of your Social Security Number (which can still be useful to thieves), and other information that may uniquely identify you. You’ll want to dispose of sensitive documents like these so that they can’t be harvested by hackers. 

For physical documents, consider the low-cost investment of a paper shredder to help ensure they don’t fall into the wrong hands when you are done with them. (And let’s face it, they’re fun to use!) For digital documents, simply deleting a file is not enough – online protection software is a great resource that often includes a digital document shredder, designed to render the data practically unusable when you’re ready to trash the file. 

4) Keep your Social Security Number to yourself. 

Your Social Security Number is one of the most prized possessions a thief can run away with because it is so closely associated with you and things like your tax returns, employment, and so on. Keep it stored in a safe location rather than on your person or in your wallet. Likewise, be careful about giving out your SSN. While organizations like the IRS, your bank, and employer require it, there are other organizations who do not—but may ask for it anyway. (Doctor’s offices are a prime example.) If you get such a request, ask them what they intend to use it for and then ask if another form of identification will work instead.  

5) Keep an eye out for phishing attacks. 

Phishing attacks are one of the primary ways identity thieves steal personal information. Whether they come via a direct message, on social media, or through email, text, or phone calls, thieves use them to harvest your personal info by posing as a legitimate organization—such as in this recent IRS phishing scam. Phishing is a topic all unto itself, and you can check out this quick read to see how you can spot phishing scams and protect yourself from them. 

No surprises 

Like any criminal, identity thieves do their dirtiest work in the shadows—quietly stealing money under your nose, or worse, as we outlined above. By shining a light on your identity and keeping regular track of what’s happening with it, you can spot unusual activity right away. Even the small stuff is important. A co-worker of mine once saw an incorrect address listed on his credit report. Turned out, that address was used to rack up several large charges at a retailer, which he was able to fix with the aid of the credit reporting agency and the retailer in question.  

No doubt about it. Identity theft is indeed on the rise, and your best bet to avoid such a nasty surprise is to keep an eye on your digital identity the same way you keep an eye on your actual wallet. 

The post How to Check if Someone is Using Your Identity appeared first on McAfee Blog.

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