Here’s one way you can help reduce your chances of identity theft: remove your personal information from the internet.
And chances are, you have more personal information posted online than you think.
According to the U.S. Federal Trade Commission (FTC), consumers registered 1.4 million identity theft complaints in 2021, all part of a year where consumers reported losing $5.8 billion to fraud overall—a 70% increase over the year prior.
What fuels all this theft and fraud? Access to personal information.
Scammers and thieves can get a hold of personal information in several ways, such as through phishing attacks that lure you into handing it over, malware that steals it from your devices, by purchasing your information on dark web marketplaces, or as a result of information leaked in data breaches, just to name a few.
However, scammers and thieves have other resources to help them commit theft and fraud—data broker sites, places where personal information is posted online for practically anyone to see. Which makes removing your info from them so important, from both an identity and privacy standpoint.
Think of data broker sites as huge repositories of personal information. Search your name and address online and you’ll see. You’ll likely find dozens of sites that turn up information about you, some of which offer a few pieces for free and others that offer far more information for a price.
Data brokers collect and then aggregate personal information from several sources, including:
Data brokers also buy personal information from other data brokers. As a result, some data brokers have thousands of pieces of data for billions of individuals worldwide.
What could that look like? A broker may know how much you paid for your home, your education level, where you’ve lived over the years and who your lived with, your driving record, and possibly your political leanings. A broker may also know your favorite flavor of ice cream and your preferred over-the-counter allergy medicine thanks to information from loyalty cards. Further, they may also have health-related information from fitness apps. The amount of personal information can run that broadly, and that deeply.
With information at this potential level of detail, it’s no wonder that data brokers rake in an estimated at $200 billion U.S. dollars worldwide every year.
On the legitimate side, it’s used by advertisers to create targeted ad campaigns. With information sold by data brokers, they can generate lists based on highly specific criteria, such as shopping histories, personal interests, and even political leanings as mentioned above. Likely without you being aware of it—and likely with no way to contest that information if it’s incorrect.
Other legitimate uses include using these sites for background checks. Law enforcement, reporters, and employers will use data brokers as a starting point for research because the leg work has largely been done for them. Namely, data brokers have aggregated a person’s information already, which is an otherwise time-consuming process.
If this seems a little shady, it’s still legal. As of now, the U.S. has no federal laws that regulate data brokers or require data them to remove personal information if requested. A few states, such as Nevada, Vermont, and California, have legislation in place aimed at protecting consumers. Meanwhile, the General Data Protection Regulation (GDPR) in the European Union has stricter rules about what information can be collected and what can be done with it. Still, the data broker economy thrives.
On the darker side, scammers and thieves use personal information for identity theft and fraud. With enough personal information gathered from enough sources, they can create a high-fidelity profile of their victims. One that gives them enough information to open new accounts in their name.
So, from the standpoint of both privacy and identity, cleaning up your personal information online makes a great deal of sense.
Let’s review some ways you can remove your personal information from data brokers and other sources on the internet.
The process starts with finding the sites that have your information. From there, you can request to have it removed. Yet as mentioned above, there are dozens and dozens of these sites. Knowing where to start is a challenge in of itself, as is manually making the requests once you have identified the sites that post and sell information about you.
Our Personal Data Cleanup can do the work for you. Personal Data Cleanup scans some of the riskiest data broker sites and shows you which ones are selling your personal info. It also provides guidance on how you can remove your data from those sites and can even manage the removal for you depending on your plan. It also monitors those sites, so if your info gets posted again, you can request its removal again.
As of September 2022, Google accounts for just over 92% of search engine market share worldwide. Aside from being a search engine, Google offers a myriad of other services and applications, such as Gmail and Google Maps. While Google offers plenty of tools for productivity, travel, work, and play for free, they still come at a cost—the gathering and analysis of your personal information.
You can limit the data Google associates with you by removing your name from Google search results with a removal request. This will disable anyone online from getting any results if they search your name. (Note that this will not remove your information from the original sites and sources where it’s posted.) Moreover, Google collects all your browsing data continuously. You have the option to turn on “Auto Delete” in your privacy settings to ensure that the data is deleted regularly and help limit the amount of time your sensitive data stays vulnerable.
You can also occasionally delete your cookies or use your browser in incognito mode to prevent websites from being tracked back to you. Go to your Google Chrome settings to clear your browser and cookie history.
As discussed above, data brokers can collect information from public social media profiles. You can minimize your presence on social media to the bare minimum. Make a list of the ones you use or have used in the past. If there are old accounts that you no longer use or websites that have gone by the wayside like Myspace or Tumblr, you may want to deactivate them or consider deleting them entirely.
For social media platforms that you still may use regularly, like Facebook and Instagram, consider adjusting your privacy settings to ensure that your personal information on these social media platforms is the bare minimum. For example, on Facebook you can lock your profile, while on Instagram you can stay private.
If you’ve ever published articles, written blogs, or created any content online, it might be a good time to consider taking it down if it is no longer serving a purpose. Depending on what you’ve posted, you may have shared personal details about your life. Additionally, you might be mentioned by other people in various social media posts, articles, or blogs. It is worth reaching out to these people to request them to take down posts with sensitive information.
Social media and online articles that host your personal information are often used when businesses or hackers are doing “internet scrapes” to find better ways to use your targeted information. Asking your friends or third-party sites to remove that information can help protect your privacy.
Another way you can tidy up your digital footprint online involves deleting all the unnecessary phone apps that you no longer need or use. Even when apps are not open or in use, they may be able to track personal information such as your real-time location and even your payment details if you have a paid subscription to the app.
Some apps even sell this data as it can be extremely advantageous to other companies, which they use to target certain consumer segments and profiles for advertising. Try to share as little information with apps as possible if you’re looking to minimize your online footprint, and provide them access to your photos, contacts, and location only on as-needed basis and only when the app is in use. Your phone’s app and location services settings will give you the tools to do it.
In addition to the steps above, comprehensive online protection software can keep you more private and minimize your risk of cybercrime. It can include:
So while it may seem like all this rampant collecting and selling of personal information is out of your hands, there’s plenty you can do to take control. With the steps outlined above and strong online protection software at your back, you can keep your personal information more private and secure.
The post 5 Steps to Removing Your Personal Information From the Internet appeared first on McAfee Blog.
Your digital footprint grows with every internet account you make. While your old Tumblr account may be fun for reminiscing, dormant accounts are actually one of the most significant sources of user data on the internet. These accounts can be used by data brokers or third parties to access your personal information.
To improve your data security, it’s good practice to remove public-facing information by deleting unused accounts. Simply put, having less personal data stored on the internet reduces the risk of theft and/or non-consensual data usage.
Deleting, canceling, unsubscribing, or removing your account can be a long process, depending on the service. This article will walk you through the simplest ways to delete unwanted accounts from various social media platforms.
Deleting unwanted accounts protects your information and prevents the monetization of your data. Your internet accounts often hold personal information like your name, age, email, or home address. What’s more alarming is that some platforms may even have credit card details, phone numbers, and bank account information.
When left unattended, internet accounts become vulnerable to being suspended or taken over by the platform. This means that if your accounts are left inactive for too long, you might be handing some or all of your data over to the tech platform.
For example, even if you believe an old Google account doesn’t have any sensitive information stored, it may be linked to other platforms you use (like Amazon or Google services like Gmail and Google Play). This exposes all of these accounts to several data privacy vulnerabilities.
Moreover, a recent survey found that 70% of surveyed adults admitted using the same password for more than one service. People who don’t use password managers or reuse passwords are at a greater security risk than others, as multiple accounts can become compromised at once. Whether the platform is now out of service or you are cutting down on your app usage, deleting dormant accounts will minimize security threats and safeguard your data.
Every platform has a different process for deleting accounts: Some take only a few clicks to complete and others are a little longer. Companies usually don’t want a user to stop using their services, so account deletion pages are often hidden in a complex web of tabs that you have to navigate.
In addition, some subscription services might require that you send an email to customer support to close your account. You can go to justdelete.me, an online directory that lets you access direct links to account deletion pages of various web services.
Remember to download your personal information and data before pulling the plug on your account. Most platforms let you download your data before initiating a deletion request, which saves you from losing important details and files. It is also important to check whether your Google account is used for your YouTube channel or connected to other online accounts.
To help you get rid of accounts you no longer use, we’ve broken down deleting accounts from some of the most popular social networks. The steps described below are for a desktop browser and may not apply to Android or iOS devices (unless specified).
Facebook’s user privacy policy enables it to store a large amount of user information, including personal messages, posts, search history, name, age, birthdate, and even metadata from posted photos and videos.
Follow these simple steps to delete your Facebook account:
LinkedIn collects information on users and uses it for targeted advertising. As a result, it amasses quite a lot of your data, from professional details to personal preferences and even your online behavior trail.
Follow these simple steps from your desktop to delete your account:
It’s simple to delete your Twitter account, but you’ll have to wait 30 days for your data and tweets to clear. To delete your account, you first need to deactivate it.
Once you’ve decided to delete your account from the micro-blogging site, follow these steps from your desktop:
Remember to revoke third-party access to your Twitter account to avoid having your account reactivated in the 30 days following deactivation.
Since Facebook and Instagram are both owned by Meta, they share a lot of data for targeted advertising. You can adjust the privacy settings of your Instagram account from the mobile app, but you will need to log in from a web browser like Chrome to delete your account.
To delete your Instagram account:
Your information and data will be permanently deleted after 30 days and you won’t be able to retrieve it. However, completing a deletion process may take up to 90 days.
Tumblr has a fairly simple process to delete your account:
Follow these steps to delete your account from the popular picture-sharing platform:
Pinterest servers continue to store your data after deletion, but your information won’t be visible to other users.
There are different steps to deleting your email account depending on which email service you use. Backing up email data usually takes more time because of the sheer volume of data a mail account can hold.
Complete the following steps to delete your Google account:
Here’s what you need to do to delete your Yahoo email account:
Deleting your Yahoo account also deletes the linked information from Yahoo’s other services.
Follow these steps to delete your Microsoft account on Outlook 2010, 2013, or 2016:
Leaving old information scattered across the internet makes you susceptible to identity theft. There are multiple ways to keep your identity and data secure online, including McAfee’s Total Protection plan.
Total Protection lets you choose from multiple affordable subscription models that provide comprehensive security against identity theft and potential data breaches and offers web protection and several related benefits. In addition, having access to 24/7 online security experts and a 30-day money-back guarantee make the Total Protection plan an easy, reliable, and safe choice. You can also have peace of mind with McAfee’s Personal Data Cleanup feature where our teams will work to find your personal information online and assist in removing it.
The post How to Delete Old Accounts Containing Personal Information appeared first on McAfee Blog.
Private tech companies gather tremendous amounts of user data. These companies can afford to let you use social media platforms free of charge because it’s paid for by your data, attention, and time.
Big tech derives most of its profits by selling your attention to advertisers — a well-known business model. Various documentaries (like Netflix’s “The Social Dilemma”) have attempted to get to the bottom of the complex algorithms that big tech companies employ to mine and analyze user data for the benefit of third-party advertisers.
This article will help you better understand what information is being collected by tech companies, how it’s being used, and how you can protect your privacy online.
Tech companies benefit from personal information by being able to provide personalized ads. When you click “yes” at the end of a terms and conditions agreement found on some web pages, you may be allowing the companies to collect the following data:
For someone unfamiliar with privacy issues, it is important to understand the extent of big tech’s tracking and data collection. Once these companies collect data, all this information can be supplied to third-party businesses or used to improve user experience.
The problem with this is that big tech has blurred the line between collecting customer data and violating user privacy in some cases. While tracking what content you interact with can be justified under the garb of personalizing the content you see, big tech platforms have been known to go too far. Prominent social networks like Facebook and LinkedIn have faced past legal trouble for accessing personal user data like private messages and saved photos.
The information you provide helps build an accurate character profile and turns it into knowledge that gives actionable insights to businesses. Private data usage can be classified into three cases: selling it to data brokers, using it to improve marketing, or enhancing customer experience.
Along with big data, another industry has seen rapid growth: data brokers. Data brokers buy, analyze, and package your data. Companies that collect large amounts of data on their users stand to profit from this service. Selling data to brokers is an important revenue stream for big tech companies.
Advertisers and businesses benefit from increased information on their consumers, creating a high demand for your information. The problem here is that companies like Facebook and Alphabet (Google’s parent company) have been known to mine massive amounts of user data for the sake of their advertisers.
Marketing can be highly personalized thanks to the availability of large amounts of consumer data. Tracking your response to marketing campaigns can help businesses alter or improve certain aspects of their campaign to drive better results.
The problem is that most AI-based algorithms are incapable of assessing when they should stop collecting or using your information. After a point, users run the risk of being constantly subjected to intrusive ads and other unconsented marketing campaigns that pop up frequently.
Analyzing consumer behavior through reviews, feedback, and recommendations can help improve customer experience. Businesses have access to various facets of data that can be analyzed to show them how to meet consumer demands. This could help improve any part of a consumer’s interaction with the company, from designing special offers and discounts to improving customer relationships.
For most social media platforms, the goal is to curate a personalized feed that appeals to the users and allows them to spend more time on the app. When left unmonitored, the powerful algorithms behind these social media platforms can repeatedly subject you to the same kind of content from different creators.
Here are the big tech companies that collect and mine the most user data.
Users need a comprehensive data privacy solution to tackle the rampant, large-scale data mining carried out by big tech platforms. While targeted advertisements and easily found items are beneficial, many of these companies collect and mine user data through several channels simultaneously, exploiting them in many different ways.
It’s important to make sure your personal information is protected. Protection solutions like McAfee’s Personal Data Cleanup feature can help. With this feature, our teams scour the web for traces of your personal information and assist in getting it removed to enhance your online privacy.
McAfee’s Total Protection provides antivirus software for all of your digital devices and a secure VPN connection to avoid exposure to malicious third parties while browsing the internet. Our identity monitoring and personal data removal solutions further remove gaps in your devices’ security systems.
With our airtight data protection and custom guidance (complete with a protection score for each platform and tips to keep you safer), you can be sure that your internet identity is protected.
The post What Personal Data Do Companies Track? appeared first on McAfee Blog.
The humble internet browser. Dutifully taking you the places you want to go online, whether that’s the bank, the store, the movies, or even to work. All the more reason to make sure your browser gets every last bit of protection it can.
It’s easy to fire up your browser without a second thought. Arguably, it’s one of the first things many of us do when we hop on our computers. And because it’s often our literal window into important tasks like managing our finances, making payments, and so forth, hackers will absolutely target browsers in order to conduct their attacks. Whether it’s through vulnerabilities in the code that runs the browser, injecting malicious code into a browser session or any one of several other attack vectors, hackers will try to find a way to compromise computers via the browser.
What’s one of the best ways to keep your browser safe? In a word, update. By updating your browser, you’ll get the latest in features and functionality in addition to security fixes that can keep you safer out there.
Let’s take a closer look at what a safer browser is all about, how to update yours, and check out some additional things you can do to stay safer still.
Just as long as there have been browsers, there have been security vulnerabilities and issues. Among the first documented cases, one of the most noteworthy goes back to 1995 when researchers at the University of California, Berkeley uncovered a security issue with the way the Netscape browser handled online payments. Today, news of potential browser exploits and follow-on security measures to remedy them still make the headlines all across several types of popular browsers.
The reality of the issue is that browsers, humble as they may seem to us, are complex applications made up of myriad smaller applications to handle all manner of tasks that create your overall web browsing experience. And where there’s code, there’s room for error. Errors that hackers will look to exploit until an update comes along and fixes them.
Adding further functionality to your browser, and potentially further opportunities for hackers, are browser plug-ins and extensions. These are small apps that give your browser additional capabilities, like opening and editing documents, blocking ads, finding coupons, and even playing tabletop role-playing games in a browser as well. In short, there are thousands of them, often available in the various stores run by different browser developers.
Likewise, browser plug-ins and extensions can be prone to security issues just like the browser they’re installed in. Errors in their code may lead to exploits that hackers can take advantage of. Further, not all plug-ins and extensions are safe and secure to use. It’s not uncommon for malicious ones to turn up on third-party sites that steal user information, introduce malware, or that end up serving ads on a person’s computer, just to name a few of the nasty things they can do. Even official browser stores have had malicious plug-ins and extensions slip onto their shelves.
Lastly, even seemingly legitimate plug-ins and extensions can introduce privacy issues. Given that they’re on your browser and have been granted permissions to work with it, they could be collecting data—data which the developer may use, share, or resell. And it may be tough to know exactly what’s being collected and what’s being done with it. Yet like many smartphone app stores, browser stores are including links to developer privacy statements on the download page for the plug-ins and extensions they offer, giving people more insight into how their data is used. However, sometimes plug-ins and extensions get sold from one company to another where they not only change owners but privacy policies as well. In other words, that plug-in or extension on your computer may get sold to another company without your knowledge and subsequently decide to use your data in an entirely new way.
Given this landscape, there’s a clear case for updating your browser regularly, along with your plug-ins and extensions as well. Moreover, you might want to take a look at what plug-ins and extensions you’re running as well to ensure they’re secure and that they’re something you actually have use for.
Let’s take a look at how you can do all that.
Set up your browser to update automatically. This is relatively straightforward, and browser developers have pages that show you how it’s done. For example, sampling a few of the browsers out there:
As for updating your extensions, the browser developers have put together quick guides to help you what that too. The good news is that when you update your browser, your browser typically updates its associated plug-ins and extensions as well. However, note that your browser’s update cycle may not be in sync with the update cycle for your various plug-ins and extensions, so you may want to go in and update them on their own. These guides can help:
<h2>Take a look at your browser extensions—and see if you want them in the first place
What extensions am I even running? Now that’s a great question. And it’s not too tough to get the answer. In short, your browser’s menu will have an option that will give you an overview of what you have installed and which ones are enabled for use. Once more, each browser developer has their own way of going about this:
This is a good opportunity to give your extensions a hard look. Are they something you use? Are they something you want? Who developed that extension? What might they be doing with my data? Answering these questions may take a little work on your part—like searching for news, information, or reviews about the various extensions you have installed. If you don’t like what your research turns up, you can simply uninstall the extension in question.
A good general rule is this—the fewer apps and extensions you have, the fewer you have to update. Likewise, that’s ultimately fewer lines of code that may turn up a possible exploit. If it’s something you’re not using, consider getting rid of it.
<h2>Make your browser safer with web protection
Many browser-based attacks find their way to you through sketchy websites and downloads. Even ads that look legit but are not. As said before, hackers will try and find a way. One tool you can use to beat them at their game is browser protection, which helps prevent you from making that one wrong click that leads to malware.
In our case, we offer McAfee WebAdvisor, a lightweight app that helps keep you safe from threats while you browse and search the web. Specifically, it includes three types of protection that can help steer you clear of those sketchy websites and downloads.
It’s a free download, and it’s also included with our comprehensive online protection software. Either way, this provides you with yet another line of defense when it comes to browser-based attacks.
That’s the big reason to update right there. Updates give you one more way to prevent attacks by fixing known security issues. It’s true for your operating systems, your apps, your games, what have you. All of them rely on sometimes complex code, code which can sprout exploits, ones that hackers will use. Count your browser in that mix as well. Updating your browser, plus its plug-ins and extensions will help keep you safer online.
The post The Big Reason Why You Should Update Your Browser (and How to Do It) appeared first on McAfee Blog.
Authored by Oliver Devane and Vallabh Chole
Notifications on Chrome and Edge, both desktop browsers, are commonplace, and malicious actors are increasingly abusing this feature. McAfee previously blogged about how to change desktop browser settings to stop malicious notifications. This blog focuses on Chrome notifications on Android mobile devices such as phones and tablets, and how McAfee Mobile Security protects users from malicious sites leveraging these notifications.
Most users are unaware of the source of these notifications. Permission is granted when a user clicks ‘Allow’ on a prompt within Android Chrome.
Many malicious websites use language and images like the one above that entice the user to click ‘Allow’ such as ‘Just one more step! Click “Allow” to continue. Once allow is clicked, the website is added to a site permissions list, which will enable it to send notifications.
The notifications will look like a usual Android notification which you will be used to seeing such as you have a new WhatsApp message or email. To identify the source of the notification, we need to look for the application name which is like the one highlighted in the red box below.
The image above shows the notification came from Chrome and it is from the website premiumbros[.]com. This is something you should pay attention to as it will be needed when you want to stop annoying notifications.
Some notifications like the ones in this blog are malicious as they attempt to trick users into believing that their mobile device is infected with a virus and some action is required. When the users click the notification, Chrome will load a website which will present them with a fake warning like the example below:
Clicking either Cancel or Update Now on the above website will result in the same behavior. The browser will redirect the user to a google play store app so that they can download and install it.
The malicious websites will flood your phone with several notifications. The screenshot below shows an example of this:
You may ask yourself, why do malicious actors try to get me to install a google play application? The people behind these scams receive a commission when these applications are installed on devices. They rely on deceptive tactics to trick users into installing them to maximize profits.
To remove a website’s notification permission, you need to change a Chrome setting.
1- Find out the name of the website which is sending these notifications. This can be done by looking at the notification and noting down the name of the website. If we use this blog as an example, it would be premiumbros[.]com
2- Open the Chrome browser app which can be found by performing the following search:
3- Click the three … on the top right hand of the application
4- Scroll down and click on settings
5- Click on Notifications
6- Scroll down until you find the website which you identified in step 1
7- Pres the blue radio button so it turns grey
8- Notifications will now be disabled for that website. If you want to block multiple websites, click the radio button for them as well.
McAfee customers who have McAfee Mobile Security are protected against these malicious websites as long as they enable the ‘Safe Browsing’ feature within the application.
Upon trying to access a malicious website such as the one in the blog it will be blocked as shown in the image below:
Please read this guide on enabling the Safe Browsing feature within the Mobile Security Application.
The post Why Am I Getting All These Notifications on my Phone? appeared first on McAfee Blog.
Introduction Browsers have become an inherent part of our virtual life and we all make use of browsers for surfing the internet in some or the other way. Also, browsers can be used not only for surfing, we can make use of browsers for navigating through the file system of the OS. You might have […]
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