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Happy Cybersecurity Awareness Month!
Every October, the National Cybersecurity Alliance selects a theme around which to publish extensive awareness resources and practical tips to help you improve your cybersecurity.1 This year’s theme is “It’s easy to stay safe online.” With the number of cyberthreats and breaches dominating the headlines, it can seem like a Herculean task to cover all your bases; however, with just four easy habits, you can actually protect yourself against a large percentage of these threats!
Don’t be scared of hackers, phishers, or cybercriminals this month. Leave that to the ghosts, ghouls, and your upcoming holiday social calendar.
Multifactor authentication (MFA) is an excellent way to frustrate cybercriminals attempting to break into your online accounts. MFA means that you need more than a username and password to log in, such as a one-time code sent to by email, text, or through an authentication app or a face or fingerprint scan. This adds an extra layer of security, because a thief would have to have access to your device, your email, or be able to trick a biometric reader to get into your online account.
Most online sites offer the option to turn on MFA. While it may add an extra few seconds to the login process, it’s well worth it. Username and password combinations can be up for sale on the dark web following a breach. With these in hand, a cybercriminal could then help themselves to your online bank account, online medical records, and possibly your identity. When an account is secured with MFA, a criminal may quickly move on to another target that’s easier to crack.
Most sites won’t even let you proceed with creating an account if you don’t have a strong enough password. A strong password is one with a mix of capital and lowercase letters, numbers, and special characters. What also makes for an excellent password is one that’s unique. Reusing passwords can be just as risky as using “password123” or your pet’s name plus your birthday as a password. A reused password can put all your online accounts at risk, due to a practice called credential stuffing. Credential stuffing is a tactic where a cybercriminal attempts to input a stolen username and password combination in dozens of random websites and to see which doors it opens.
Remembering a different password for each of your online accounts is almost an impossible task. Luckily, password managers make it so you only have to remember one password ever again! Password managers, like the one available in McAfee+. safeguard all your passwords in one secure desktop extension or cellphone app that you can use anywhere. McAfee+ is secured with one of the most secure encryption algorithms available, and multifactor authentication is always standard.
It’s best to create passwords or passphrases that have a secret meaning that only you know. Stay away from using significant dates, names, or places, because those are easier to guess. You can also leave it up to your password manager to randomly generate a password for you. The resulting unintelligible jumble of numbers, letters, and symbols is virtually impossible for anyone to guess.
Software update notifications always seem ping on the outskirts of your desktop and mobile device at the most inconvenient times. What’s more inconvenient though is having your device hacked. Another easy tip to improve your cybersecurity is to update your device software whenever upgrades are available. Most software updates include security patches that smart teams have created to foil cybercriminals. The more outdated your apps or operating system is, the more time criminals have had to work out ways to infiltrate them.
Consider enabling automatic updates on all your devices. Many major updates occur in the early hours of the morning, meaning that you’ll never know your devices were offline. You’ll just wake up to new, secure software!
You’ve likely already experienced a phishing attempt, whether you were aware of it or not. Phishing is a common tactic used to eke personal details from unsuspecting or trusting people. Phishers often initiate contact through texts, emails, or social media direct messages, and they aim to get enough information to hack into your online accounts or to impersonate you.
Luckily, it’s usually easy to identify a phisher. Here are a few tell-tale signs for be on the lookout for:
Never engage with a phishing attempt. Do not forward the message or respond to them and never click on any links included in their message. The links could direct to malicious sites that could infect your device with malware or spyware.
Before you delete the message, block the sender, mark the message as junk, and report the phisher. Reporting can go a long way toward hopefully preventing the phisher from targeting someone else.
The best complement to your newfound excellent cyberhabits is a toolbelt of excellent services to patch any holes in your defense. McAfee+ includes all the services you need to boost your peace of mind about your online identity and privacy. You can surf public Wi-Fis safely with its secure VPN, protect your device with antivirus software, scan risky sites for your personally identifiable information, and more!
This October, make a commitment to improving your cybersecurity with the guidance of the National Cybersecurity Alliance and McAfee.
1National Cybersecurity Alliance, “Cybersecurity Awareness Month”
The post 4 Easy Things You Can Do Today to Improve Your Cybersecurity appeared first on McAfee Blog.
Social media has become a part of our everyday lives. Each day millions of people log on to Facebook, Twitter, and other social sites and engage with friends and family. We share our lives more freely and publicly than ever before, and connect with people around the world more easily than our ancestors could have dreamed of.
While many beautiful things come from sharing online, most of us have experienced discord with other internet users while being social online. In some cases, exchanges can become hostile, with the aggrieved party becoming threatening or malicious. Doxxers also target popular online influencers, movie and tv stars, or anyone they don’t agree with, as a way to seek revenge, bully, shame, or intimidate them.
One way someone may attempt to retaliate is to release sensitive personal private information about the person to the broader internet. This kind of online harassment is known as “doxxing.”
This article explains what doxxing is and how to prevent it from happening to you.
Doxxing (or “doxing”) is the practice of revealing another individual’s personal information (home address, full name, phone number, place of work, and more) in an online public space without the person’s consent.
The term “doxxing” comes from the hacker world and references the act of “dropping dox” (as in “docs”) with malicious intent to the victim. The severity of the personal data leak may also go beyond phone numbers and addresses to include releasing private photos, Social Security numbers (SSNs), financial details, personal texts, and other more invasive attacks.
One of the first incidents of doxxing took place back in the late 1990s when users of the online forum Usenet circulated a list of suspected neo-Nazis. The list included the suspected individuals’ email accounts, phone numbers, and addresses.
In 2021, rapper Kanye West famously doxxed Drake when he tweeted the star’s home address.
While doxxing can hurt people, it’s not necessarily a crime. In some cases, a doxxer finds publicly available information and shares it broadly. Since the data is public record, it’s not illegal to share it. A doxxer might invite others to visit the home or workplace of their target rather than taking a specific action.
That said, it is illegal to hack a device or computer without permission from the owner — even if the information collected is never used. The legality of doxxing must be taken on a case-by-case basis, and law enforcement must build its case based on existing applicable laws.
For example, if the doxxer attempted to apply for a credit card using your private data, they could be prosecuted for fraud or identity theft.
You can follow a few critical practices to help protect yourself from doxxing. Start by limiting what you share online, using strong passwords, and taking advantage of secure technologies like virtual private networks (VPNs).
Limiting the amount of personal information you share online is one of the best ways to protect yourself from doxxing. Avoid oversharing personal details of your life (like your child’s name, pet’s name, or place of work) and maintain the highest possible privacy settings for any social media app or website.
You should also take caution when tagging friends, locations, and photos, as this may give doxxers more access to your data. Check out our Ultimate Guide to Safely Sharing Online to learn more.
Data brokers are companies that mine the internet and public records for financial and credit reports, social media accounts, and more. They then sell that data to advertisers, companies, or even individuals who may use it to doxx somebody.
You might be surprised to see the amount of sensitive information available to anyone who wants it with an online search. Data brokers often have contact information, including real names, current and former addresses, birth dates, phone numbers, social media profiles, political affiliations, and other information that most consider private.
While you can remove your private information from many data broker sites, they tend to make the process tedious and frustrating. McAfee® Personal Data Cleanup makes the process much easier. All you have to do is enter your name, date of birth, and home address, and we’ll scan it across high-risk data broker sites. We’ll then help you remove it.
Having strong passwords can make you less vulnerable to hackers and doxxers. Keep yourself more secure by following a few simple rules.
Make password management much easier by using a password manager and generator tool like True Key from McAfee. True Key uses the strongest encryption available to decrypt your existing passwords and can help generate new strong passwords.
When browsing on public Wi-Fi networks like those at airports and coffee shops, your data is at greater risk of being compromised by cybercriminals who may lift sensitive information for personal gain.
A virtual private network (VPN) service (like the one found in McAfee+) gives you an additional layer of protection by hiding your IP address and browsing activities when you’re on an unsecured network.
Scammers, doxxers, and hackers work hard to get personal information every day. With McAfee Total Protection, you can use the internet with confidence knowing you have the support of award-winning antivirus software to keep you and your family members safe online.
Get real-time threat protection through malware detection, quarantine, and removal, and schedule real-time or on-demand file and application scanning. You’ll also benefit from an advanced firewall for home network security.
We all increasingly rely on the internet to manage our lives. As a result, it’s important to address the risks that come with the rewards.
Comprehensive cybersecurity tools like those that come with McAfee+ can help you avoid scams, doxxing attacks, identity theft, phishing, and malware. We can also help keep your sensitive information off the dark web with our Personal Data Cleanup.
With McAfee’s experts on your side, you can enjoy everything the web offers with the confidence of total protection.
The post What is Doxxing? appeared first on McAfee Blog.
Internet security is a broad term that refers to a wide range of tactics that aim to protect activities conducted over the internet. Implementing internet security measures helps protect users from different online threats like types of malware, phishing attacks, scams, and even unauthorized access by hackers.
In this article, we highlight the importance of internet security in safeguarding your computer network and outline what you can do to have a comprehensive computer security system in place.
As the internet expands and becomes an even bigger part of our lives, cyberthreats continue to grow both in scope and sophistication. According to Forbes, data breaches and cyberattacks saw an increase of 15.1% in 2021 compared to the previous year. These security threats come in different forms and vary in terms of complexity and detectability.
Some common online threats people face today include:
While these internet security threats may seem overwhelming at first glance, safeguarding your computer or mobile devices from them is relatively easy. Below is a detailed look at some security solutions available to you.
As we stated above, setting up an internet security system is a relatively straightforward process. Here are some basic network security measures you can implement right away.
The first step in making sure you have internet security is installing antivirus software. These programs are designed to prevent, search for, detect, and get rid of viruses and other types of malicious software.
Antivirus software can run automatic scans to make sure no network or data breach has occurred and scan specific files or directories for any malicious activity or patterns.
There are plenty of options to choose from when it comes to antivirus software, however, few programs offer the comprehensive level of protection the antivirus software included in McAfee® Total Protection provides to its users.
McAfee’s antivirus software comes with a wide selection of features, including malware detection, quarantine, and removal, different options for scanning files and applications, and an advanced firewall for home network security.
While this may sound obvious, it’s important to create strong and unique passwords for all your online accounts and devices. A significant percentage of data breaches occur as a result of simple password guessing.
Some tips to follow when creating a password include:
It can also be a good idea to use a password manager, as this will help reduce the risk of your passwords getting leaked or lost. McAfee’s password manager, is particularly convenient thanks to its advanced encryption and multi-factor authentication.
A firewall is a network security system built into your operating system. It monitors incoming and outgoing network traffic to prevent unauthorized access to your network. For it to be able to identify and block these threats, you’ll want to make sure your firewall is enabled on your device. If you’re unsure if your device comes with a firewall, you can benefit from one included in McAfee Total Protection.
Multi-factor authentication (MFA) is an authentication method that requires at least two pieces of evidence before granting access to an app or website. Using this method as much as possible can add another layer of security to your applications and reduce the likelihood of a data breach.
Your choice of browser is an important part of implementing internet security measures. In fact, web browsers vary widely in terms of the security features that they offer, with some offering just the basics and others providing a more complete range of features. Ideally, you should opt for a web browser that offers the following security features:
As children grow older, their internet use becomes more extensive. This can also increase their exposure to various security threats. To keep them safe online, educate them about the risks associated with web browsing and introduce them to some of the best practices for avoiding online threats like not sharing passwords.
Explain which information should be shared and which information should be kept private and instruct them to never click on links from unknown sources.
You should also take a more active approach to protect your children by setting parental controls on certain websites. For instance, you can use YouTube’s parental controls to filter any inappropriate content and keep a child-friendly interface.
The following tips can help you stay on the safe side in regard to internet security.
While malware attacks are common, their prevalence shouldn’t deter you from browsing the internet as usual. Adhering to the internet security best practices outlined in this article can help keep you safe from the majority of security threats that you might encounter online.
For added security, consider using an all-in-one antivirus solution like McAfee+. This is one of the most effective ways to safeguard your devices from online threats.
Let McAfee handle your security while you focus on enjoying the web.
The post What Is Internet Security? appeared first on McAfee Blog.
The internet has changed our lives in more ways than we can count. These days, anything we desire — whether it’s knowledge, career opportunities, or consumer products — is seemingly just a few clicks away from us.
And while it’s safe to say the impact of the internet has been an overall net positive, it’s also worth mentioning that its widespread adoption has introduced a number of new challenges we haven’t had to tackle before. Chiefly among them is the need to safeguard our personal data from the prying eyes of uninvited strangers.
These external threats on our data come in the form of malicious software, such as Trojan horses. Trojans are a type of malware that relies on social engineering to infect the device of an unsuspecting target. They get their name from the story of Odysseus when he hid his Greek soldiers inside a wooden horse to get inside the city of Troy.
Basically, Trojans infiltrate computer systems by masquerading as legitimate programs that are unwittingly downloaded and installed by the users. Hackers often use trojans to steal sensitive data such as medical, personal, or financial information. They are one of the most common types of malicious programs and can pose a threat to computer systems if left undetected.
In this article, we go over how to detect a Trojan infection and discuss some of the most effective ways to check for a Trojan on a Windows PC.
Like any computer virus infection, a system that’s infected with a Trojan horse can display a wide range of symptoms. Here are the main signs you should look out for.
Now that you’re familiar with some of the common symptoms of a Trojan infection, let’s delve into how you can check for it on your PC.
The first step you should consider is scanning your PC using an antivirus program. These anti-malware programs are an integral component of cybersecurity and should be the first thing you turn to when you’re trying to detect and remove Trojans.
There are plenty of malware scan options to choose from, with antivirus software included in McAfee® Total Protection being one of the most comprehensive and functional security software you can use.
It offers real-time protection from all types of malicious software threats, including viruses, rootkits, spyware, adware, ransomware, backdoors, and, last but not least, Trojans. McAfee virus protection comes with several valuable features, such as on-demand and scheduled scanning of files and apps, an advanced firewall for home network security, and compatibility with Windows, MacOS, Android, and iOS devices.
The next option you should explore is to search for Trojans in “safe mode.” This is an effective method of Trojan detection since safe mode only runs the basic programs needed for Microsoft Windows operation, making it easy to spot any unfamiliar or suspicious programs.
Here’s how you can search for Trojans in safe mode:
A simple yet effective way to detect unfamiliar applications or suspicious activity in your system is to check the processes in Windows Task Manager. This will allow you to see if there are any unauthorized malicious programs running in the background.
To check a list of all the active processes that are currently running on your PC, press Ctrl+Alt+Del and click on the “Processes” tab. Check the list of active applications and disable the process of apps without verified publishers or ones you don’t remember downloading and installing.
Another method you can try is to scan your PC using built-in Windows virus and threat protection tools. Microsoft Defender (called Windows Defender Security Center in older versions of Windows 10) can perform virus scans and detect various types of malware.
A dedicated antivirus software like McAfee virus protection can also detect and remove malware. Our program comes with a full range of features that are specifically designed to recognize and remove all forms of threats from your system.
Computer security shouldn’t be something you lose sleep over. As long as you’re using a complete virus protection tool like McAfee antivirus software, you can enjoy a stress-free browsing experience.
McAfee virus protection software is especially effective when it comes to scanning for Trojans and other types of malware and removing them before they can cause any damage to your computer system. With real-time, on-demand, and scheduled scanning of files and applications at your disposal, we’ll help you detect any emerging threat in a timely manner.
See how McAfee Total Protection can make your digital life that much more rewarding and check out our Personal Data Cleanup service, which regularly scans some of the riskiest data broker sites to help remove your personal information from the net and protect your identity from theft.
The post Best Ways to Check for a Trojan on Your PC appeared first on McAfee Blog.
A virtual private network (VPN) is a tool that enables users to protect their privacy while using an internet connection. VPNs create an encrypted tunnel — a private link between your device and the VPN server.
Essentially, this private link or tunnel keeps external influences out and allows your data to travel in an encrypted manner, enhancing security. The network’s privacy also makes sure your Internet Protocol (IP) address and browsing history is hidden online.
[Text Wrapping Break]VPNs use several VPN protocols like OpenVPN, IPSec/IKEv2, PPTP, SSTP, and WireGuard to protect you. In particular, McAfee® Safe Connect VPN supports the OpenVPN protocol, which is an open-source and highly secure protocol running on TCP or UDP internet protocol and used by many VPN providers globally. [Text Wrapping Break][Text Wrapping Break]Read on to know more about how VPNs work and learn to install one.
The best way to stay secure online is to minimize your digital footprint. A good VPN service allows you to do exactly this, acting as an additional layer of protection for your online activities.
The primary function of a VPN is encryption. Most websites and online browsers already have some form of encryption. For example, when you purchase something on Amazon, you have to enter your credit card details and address. Encryption creates a private tunnel for data transmission between your device and Amazon to make sure no one else can watch what you’re doing.
A VPN app does the same thing with an added level of security. The data that you pass to a VPN server is anonymized before it goes to the internet. In short, your device establishes an encrypted connection with the VPN server instead of connecting directly through the internet. So, the encryption protects your data and digital footprint from anyone outside the “private tunnel” between you and the secure VPN server.
Additionally, VPNs allow you to change or hide your IP address. An IP address is a number linked to a particular computer and network. Changing your IP address can trick the servers into thinking you’re connecting from a different geographical location. This can help improve security and provide additional benefits discussed below.
You can also use a VPN to hide your IP address. This may be helpful if you’re trying to access content from other countries (for example, Netflix may have different content in different countries) or trying to keep your internet search history away from the prying eyes of a third-party like your internet service provider or a government.
Using a VPN can help improve your online security. Nearly every internet activity — website and social media browsing, paying bills, online shopping, data sharing, and more — can be tracked by others. [Text Wrapping Break][Text Wrapping Break]Read on to learn about who typically uses a VPN and understand whether you should consider installing one.
Given the extra security that VPN connections provide, you can gain something from using a VPN client. So, if you’re an individual concerned about your online privacy or just want to browse online anonymously — consider using a VPN. A VPN enables you to use the internet without third parties seeing your identity or identifying you via your search history since they don’t know what you were searching about or using the internet for.
Big tech has had a long history of tracking private data for their gains. These companies regularly bundle data into coherent profiles and sell it to third parties. Additionally, they use private data to demonstrate targeted advertisements or manipulative content that makes you more likely to purchase their products. [Text Wrapping Break][Text Wrapping Break]So, it’s worthwhile to use a VPN if you regularly shop online or bank online. A VPN gives you that additional protection that can help prevent hackers or malicious third parties from accessing your information.[Text Wrapping Break][Text Wrapping Break]VPNs are excellent mechanisms for you to protect your privacy online. And you should consider your personal context and conduct thorough research to find the best VPN for your needs.
VPNs are particularly helpful if you travel a lot, either for business or for leisure. While traveling, it’s inevitable that you connect to random or unknown Wifi networks and it may be the case that these networks are spying on you. However, if you’re using a VPN to browse the web, these WiFi networks can’t track you or your search history. This ensures you maintain anonymity and are safe while using the internet.
Yes, an additional layer of protection to your online activities is always good practice. A VPN allows individuals using a personal computer to stay vigilant, protect their data, and maintain anonymity while allowing them to still enjoy their online experience.
VPNs provide more benefits than just serving as an additional layer for cybercriminals to pass through.
Depending on the VPN you’re using, it can be a straightforward process to connect a VPN to your Mac, Windows, iPhone, or Android mobile device. McAfee’s VPN works with multiple platforms and operating systems, including Microsoft Windows, macOS, Android, and iOS.
Use this guide to quickly set up a VPN with your device in a few simple steps.
With McAfee +, you can minimize your digital footprint through a secure connection channel without compromising your browsing experience. Connect to public networks, make financial transactions online, and keep your personal data safe with McAfee.
With our bank-grade AES-256 bit encryption technology and automatic protection, McAfee VPN protection can help safeguard all your online activities — allowing you to enjoy the internet the way it was meant to be enjoyed.
Explore our full suite of cybersecurity tools included in McAfee +, including our newest service, Personal Data Cleanup. We can help find and remove your personal data on some of the riskiest data broker sites.
The post What’s the Meaning of VPN? VPN Defined appeared first on McAfee Blog.
Malicious software, or “malware,” refers to any program designed to infect and disrupt computer systems and networks. The risks associated with a malware infection can range from poor device performance to stolen data.
However, thanks to their closed ecosystem, built-in security features, and strict policies on third-party apps, Apple devices tend to be less prone to malware infections compared to their Android counterparts. But it’s important to note that they’re not completely without vulnerabilities.
Several iPhone viruses could infect your smartphone and affect its functionality, especially if you jailbreak your iPhone (that is, opening your iOS to wider features, apps, and themes).
This article covers how you can detect malware infections and how to remove viruses from your device so you can get back to enjoying the digital world.
Malware can affect your iPhone in a variety of ways. Here are a few telltale signs that your iPhone might have an unwelcome visitor.
If you notice any of the signs above, it’s a good idea to check for malware. Here are some steps you can take.
If you’ve confirmed malware on your iPhone, don’t worry. There’s still time to protect yourself and your data. Below is an action plan you can follow to remove malware from your device.
In many cases, hackers exploit outdated versions of iOS to launch malware attacks. If you don’t have the latest version of your operating system, it’s a good idea to update iOS to close this potential vulnerability. Just follow these steps:
It might sound simple, but restarting your device can fix certain issues. The system will restart on its own when updating the iOS. If you already have the latest version, restart your iPhone now.
If updating the iOS and restarting your device didn’t fix the issue, try clearing your phone’s browsing history and data. If you’re using Safari, follow these steps:
Keep in mind that the process is similar for Google Chrome and most other popular web browsers.
Malicious software, such as spyware and ransomware, often end up on phones by masquerading as legitimate apps. To err on the side of caution, delete any apps that you don’t remember downloading or installing.
The option to restore to a previous backup is one of the most valuable features found on the iPhone and iPad. Essentially, this allows you to restore your device to an iCloud backup made before the malware infection.
Here’s how:
If none of the steps above solves the problem, a factory reset might be the next order of business. Restoring your phone to factory settings will reset it to its out-of-factory configuration, deleting all of your apps, content, and settings in the process and replacing them with original software only.
To factory reset your iPhone, follow these steps:
The best way to protect your iOS device is to avoid malware in the first place. Follow these security measures to safeguard your device:
If you have an iPhone and are like most other people, you probably use your device for almost everything you do online. And while it’s amazing to have the internet in the palm of your hands, it’s also important to be aware of online threats like malware, which can put your digital life at risk.
The good news is that McAfee has your back with our award-winning and full-scale mobile security app. McAfee Mobile Security provides full protection against various types of malware targeting the Apple ecosystem. With safe browsing features, a secure VPN, and antivirus software, McAfee Security for iOS delivers protection against emerging threats, so you can continue to use your iPhone with peace of mind.
Download the McAfee Security app today and get all-in-one protection.
The post A Guide to Remove Malware From Your iPhone appeared first on McAfee Blog.
A data broker (also known as an information product company) is an organization that makes money by collecting your personal information, analyzing it, and licensing it out to be used by other companies for things like marketing purposes.
Data providers gather data from many different sources to create a profile of who you are. This profile includes things like your interests, hobbies, demographics, and even the products you use.
Generally, data broker companies only deal with customers to collect information. A few of the top data brokerage companies are Epsilon, Acxiom, and Experian, but there are many data brokerages worldwide that make a hefty profit from aggregating and distributing consumers’ personal data.
This article explains everything you need to know about data brokers, including what they do, how they get your information, and what you can do to limit the data they can access from you.
There are several ways information brokers can get your information — both online and offline.
Generally, it’s legal for data brokers to get your information through public sources. However, different locations have different protections in place for consumers and different rules for how data brokers must operate.
Many countries have laws to protect consumers from having their information shared without their consent. For example, the European Union has the General Data Protection Regulation (GDPR) to protect data privacy. The GDPR says data brokers need to get consent from consumers before sharing their information. The law also gives consumers the right to demand that companies delete any personal information that they have stored.
On the other hand, the United States doesn’t have federal privacy laws protecting consumer information from data brokers. It’s up to the states to make their own laws. Some states prioritize consumer privacy more than others. For example, California has the Consumer Privacy Act, which gives customers the right to see what data a broker company has and the ability to delete it.
Typically, companies ask for consent to share your information through the fine print of their agreements. You might not be aware of how much of your personal information you’ve allowed organizations to share.
Data brokering is a huge industry. In fact, data brokers around the world bring in hundreds of billions of dollars a year. Here are some of the largest data brokerage companies that may collect your information.
By using various sources, data brokers can aggregate a lot of information about you. This information can be used to create user categories that businesses can market to. For instance, if you visit websites that sell baby products, the broker might put you into a category like “new parents.”
Some of the information that brokers collect might be things you’d like to keep private. For example, a broker might collect sensitive data about health issues, past bankruptcies, or legal issues.
Sometimes, brokers may place you in the wrong category. Let’s say you’re buying a new cookware set as a birthday gift for your mother. You check out several cooking sites before purchasing your set. If the broker sees that you’ve visited cooking sites and purchased cooking products, they may place you in a category like “cooking enthusiasts” even though you brought the gift for your mother.
Here are some personal details that a broker can collect to create a consumer profile of you:
Businesses are always looking for useful consumer information. Purchasing consumer data from brokers helps them tailor marketing campaigns to the demographics that are most likely to buy their products.
Let’s say you’re a fan of virtual reality (VR) gaming. You’ve watched countless YouTube videos about the subject, and you’ve searched Amazon for VR headsets multiple times. You’d likely be an ideal consumer for a company that manufactures VR headsets or a company that creates VR games.
Other companies might use your data for risk mitigation. For example, a bank might use your personal financial history to determine whether you’re likely to default on a mortgage loan.
There are a variety of public records and sources that data brokers can use to gather information about you. The good news is that there are some things you can do to limit the amount of personal information they can access:
There are also a few organizations you can join to protect your information:
Data brokers are always looking for ways to get their hands on your personal information. Many reasons businesses want access to your personal data aren’t malicious. They simply want to provide you with a targeted advertising experience and introduce you to products you might like.
However, the more your personal information gets shared online, the more chances cybercriminals have to get their hands on it. There might also be some sensitive information you don’t want to share with businesses in general. If you’re careful about what you post and take steps to protect your cybersecurity, you’ll greatly reduce the amount of data that a broker can collect from you.
With McAfee’s Total Protection services, you can get a secure online experience for your whole family. Our all-in-one protection suite comes with features like a secure VPN, premium antivirus software, identity monitoring, and up to $1 million in identity insurance and restoration.
McAfee can help you safeguard data like financial records and health care information so you can have less stress online. You’re meant to enjoy the internet — and we’re here to help make that a reality.
The post What Is a Data Broker? appeared first on McAfee Blog.
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