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Here’s one way you can help reduce your chances of identity theft: remove your personal information from the internet.
And chances are, you have more personal information posted online than you think.
According to the U.S. Federal Trade Commission (FTC), consumers registered 1.4 million identity theft complaints in 2021, all part of a year where consumers reported losing $5.8 billion to fraud overall—a 70% increase over the year prior.
What fuels all this theft and fraud? Access to personal information.
Scammers and thieves can get a hold of personal information in several ways, such as through phishing attacks that lure you into handing it over, malware that steals it from your devices, by purchasing your information on dark web marketplaces, or as a result of information leaked in data breaches, just to name a few.
However, scammers and thieves have other resources to help them commit theft and fraud—data broker sites, places where personal information is posted online for practically anyone to see. Which makes removing your info from them so important, from both an identity and privacy standpoint.
Think of data broker sites as huge repositories of personal information. Search your name and address online and you’ll see. You’ll likely find dozens of sites that turn up information about you, some of which offer a few pieces for free and others that offer far more information for a price.
Data brokers collect and then aggregate personal information from several sources, including:
Data brokers also buy personal information from other data brokers. As a result, some data brokers have thousands of pieces of data for billions of individuals worldwide.
What could that look like? A broker may know how much you paid for your home, your education level, where you’ve lived over the years and who your lived with, your driving record, and possibly your political leanings. A broker may also know your favorite flavor of ice cream and your preferred over-the-counter allergy medicine thanks to information from loyalty cards. Further, they may also have health-related information from fitness apps. The amount of personal information can run that broadly, and that deeply.
With information at this potential level of detail, it’s no wonder that data brokers rake in an estimated at $200 billion U.S. dollars worldwide every year.
On the legitimate side, it’s used by advertisers to create targeted ad campaigns. With information sold by data brokers, they can generate lists based on highly specific criteria, such as shopping histories, personal interests, and even political leanings as mentioned above. Likely without you being aware of it—and likely with no way to contest that information if it’s incorrect.
Other legitimate uses include using these sites for background checks. Law enforcement, reporters, and employers will use data brokers as a starting point for research because the leg work has largely been done for them. Namely, data brokers have aggregated a person’s information already, which is an otherwise time-consuming process.
If this seems a little shady, it’s still legal. As of now, the U.S. has no federal laws that regulate data brokers or require data them to remove personal information if requested. A few states, such as Nevada, Vermont, and California, have legislation in place aimed at protecting consumers. Meanwhile, the General Data Protection Regulation (GDPR) in the European Union has stricter rules about what information can be collected and what can be done with it. Still, the data broker economy thrives.
On the darker side, scammers and thieves use personal information for identity theft and fraud. With enough personal information gathered from enough sources, they can create a high-fidelity profile of their victims. One that gives them enough information to open new accounts in their name.
So, from the standpoint of both privacy and identity, cleaning up your personal information online makes a great deal of sense.
Let’s review some ways you can remove your personal information from data brokers and other sources on the internet.
The process starts with finding the sites that have your information. From there, you can request to have it removed. Yet as mentioned above, there are dozens and dozens of these sites. Knowing where to start is a challenge in of itself, as is manually making the requests once you have identified the sites that post and sell information about you.
Our Personal Data Cleanup can do the work for you. Personal Data Cleanup scans some of the riskiest data broker sites and shows you which ones are selling your personal info. It also provides guidance on how you can remove your data from those sites and can even manage the removal for you depending on your plan. It also monitors those sites, so if your info gets posted again, you can request its removal again.
As of September 2022, Google accounts for just over 92% of search engine market share worldwide. Aside from being a search engine, Google offers a myriad of other services and applications, such as Gmail and Google Maps. While Google offers plenty of tools for productivity, travel, work, and play for free, they still come at a cost—the gathering and analysis of your personal information.
You can limit the data Google associates with you by removing your name from Google search results with a removal request. This will disable anyone online from getting any results if they search your name. (Note that this will not remove your information from the original sites and sources where it’s posted.) Moreover, Google collects all your browsing data continuously. You have the option to turn on “Auto Delete” in your privacy settings to ensure that the data is deleted regularly and help limit the amount of time your sensitive data stays vulnerable.
You can also occasionally delete your cookies or use your browser in incognito mode to prevent websites from being tracked back to you. Go to your Google Chrome settings to clear your browser and cookie history.
As discussed above, data brokers can collect information from public social media profiles. You can minimize your presence on social media to the bare minimum. Make a list of the ones you use or have used in the past. If there are old accounts that you no longer use or websites that have gone by the wayside like Myspace or Tumblr, you may want to deactivate them or consider deleting them entirely.
For social media platforms that you still may use regularly, like Facebook and Instagram, consider adjusting your privacy settings to ensure that your personal information on these social media platforms is the bare minimum. For example, on Facebook you can lock your profile, while on Instagram you can stay private.
If you’ve ever published articles, written blogs, or created any content online, it might be a good time to consider taking it down if it is no longer serving a purpose. Depending on what you’ve posted, you may have shared personal details about your life. Additionally, you might be mentioned by other people in various social media posts, articles, or blogs. It is worth reaching out to these people to request them to take down posts with sensitive information.
Social media and online articles that host your personal information are often used when businesses or hackers are doing “internet scrapes” to find better ways to use your targeted information. Asking your friends or third-party sites to remove that information can help protect your privacy.
Another way you can tidy up your digital footprint online involves deleting all the unnecessary phone apps that you no longer need or use. Even when apps are not open or in use, they may be able to track personal information such as your real-time location and even your payment details if you have a paid subscription to the app.
Some apps even sell this data as it can be extremely advantageous to other companies, which they use to target certain consumer segments and profiles for advertising. Try to share as little information with apps as possible if you’re looking to minimize your online footprint, and provide them access to your photos, contacts, and location only on as-needed basis and only when the app is in use. Your phone’s app and location services settings will give you the tools to do it.
In addition to the steps above, comprehensive online protection software can keep you more private and minimize your risk of cybercrime. It can include:
So while it may seem like all this rampant collecting and selling of personal information is out of your hands, there’s plenty you can do to take control. With the steps outlined above and strong online protection software at your back, you can keep your personal information more private and secure.
The post 5 Steps to Removing Your Personal Information From the Internet appeared first on McAfee Blog.
It’s Social Media Day! How are you celebrating? Reposting your very first profile picture from a decade ago? Sharing your most-loved status update or the photo you’re most proud of? This year, consider commemorating the day by learning more about how to keep your information safe. Enjoy your favorite platform, but be on the lookout for scams, such as social engineering.
Social engineering is a cybercrime common to social media sites. It is a tactic where a cybercriminal lurks on people’s social media pages, gleaning personal information that they then use to impersonate them elsewhere.
With more than half of the global population on social media, you may think that a cybercriminal will never single you out from such a huge pool; however, it is possible.1 Luckily, you only have to make a few, easy changes to your online habits to keep your valuable private information just that: private. Check out these tips to make smart decisions and be more confident about your and your family’s online security.
Think of the types of posts you share with your dozens – or even hundreds or thousands! – of followers: updates about your life, where you live, work, or favorite travel destinations, your hobbies, pets, family members, etc. All of these details, that only you and those closest to you should know, are a valuable commodity to cybercriminals. Plus, now that social media shopping is growing in popularity, the credit card information linked to accounts is sweetening the deal for cybercriminals.
Here are a few social engineering scams that are common to social media.
People commonly create passwords based on things, places, and people that are important. Have you ever published a 20 questions-style get-to-know-me post? Those contain a lot of valuable personally identifiable information (PII). With just a few of those details about your personal life, cybercriminals can make educated guesses at your passwords, a tactic called credential stuffing. If they’re able to crack the code to one of your accounts, they’ll then input that password and login variations in several other sites, especially online banking portals, to see if they can gain entry to those too.
You’ve won! Send us your banking information and address, and you’ll receive a package in the mail or a direct deposit to your bank account!
But did you enter a drawing for a prize? Very rarely does anyone win something just by being a follower of a certain page. If you receive a message similar to the above, it’s likely a phisher trying to draw more PII and sensitive banking information out of you. Or, the message may have links within it that redirect to an untrustworthy site. If you regularly enter social media contests, keep a list and only respond to legitimate ones. Also, never give your banking information out over social media, private messages, or email.
There are plenty of valid fundraisers and petitions circulating around social media; however, there are just as many social engineering scams that dupe social media users because they inspire a strong emotion in them. For example, there have been several scams around Ukrainian donation sites. Cybercriminals often use fear, anger, or sadness to inspire people to open their wallets and share confidential banking information.
Luckily, all it takes is a few smart habits to stop social engineers in their tracks. Consider the following tips and make these small changes to your social media usage:
At this point, you’ve probably had several of your social media accounts active for over a decade. That means it’s time to do some cleaning out of your friends and followers lists. It’s best to only accept requests from people you personally know and would actually like to keep in the loop about your life. A friend and follower request from strangers could be cyber criminals in disguise. Also, consider setting your account to private so that your posts are invisible to strangers.
Social engineering hacks often bank on people acting rashly and quickly because of strong emotion, either excitement, fear, sadness, or anger. If you see a post on your newsfeed or receive a direct message that gives you a tight window to respond and asks for PII, slow down and think before acting. Double-check the destination of every link in the message by hovering over it with your cursor and checking the link preview at the bottom of your browser screen. Be careful, because some link previews include slight misspellings of legitimate websites. As a great rule of thumb, be automatically skeptical of direct messages from people you do not personally know. And if a DM from a friend seems out of the ordinary, shoot them a text to confirm they actually sent it. It could be that their social media account was hacked and a criminal is spamming their followers.
A password manager will go a long way toward ensuring you have unique, strong passwords and passphrases for every account. Not reusing passwords makes credential stuffing impossible. McAfee True Key stores all your logins and passwords and guards them with one of the strongest encryption algorithms available. All you need to do is remember your master password. It’s a great practice to also enable multifactor authentication whenever a website offers it. This makes it incredibly difficult for a cybercriminal to break into your online accounts with their educated guesses at your password.
Now that you know what to look for and the best tricks to be safe, you can feel more confident that you’re doing everything you can to protect your online accounts and private information. McAfee Protection Score can also help you take control of your online safety. This service allows you to monitor your current online safety and encourages you to take specific steps to improve it. Now you can enjoy digitally keeping in touch with your friends with peace of mind!
1Smart Insights, “Global social media statistics research summary 2022”
The post It’s Social Media Day! Here’s How to Protect Yourself From Social Engineering Online appeared first on McAfee Blog.
With the holidays on the horizon, spirits are high—and it’s those same high spirits that hackers want to exploit. ‘Tis the season for clever social engineering attacks that play on your emotions, designed to trick you into giving up personal info or access to your accounts.
Social engineering attacks unfold much like a confidence scam. A crook takes advantage of someone’s trust, applies a little human psychology to further fool the victim, and then pulls off a theft. Online, a social engineering attack will likely involve a theft attempt of personal or account information that the crook can then use to make purchases, drain accounts, and so forth.
Not at all in the holiday spirit, right? Let’s take a look at some of their top tricks so that you can spot and avoid them.
As said, spirits can get high this time of year. There’s looking forward to gatherings with family and friends, the fun that comes along with hunting for that perfect gift, and the excitement of the holidays overall. And that’s what hackers count on—people getting caught up in the rush of the holidays, to the point where they may not look at emails, offers, shipping notices, and such with a critical eye. That’s how the scammers get their foot in the door.
Some of their favored tricks can look a little like this:
What are the holidays without that trendy “must-get” gift item, the one that’s seemingly out of stock no matter where you look? Scammers are keen on these items as well and will prop up phony ads and storefronts that pretend to sell those items but really don’t. Instead, they’re just a shady way for them to steal your debit or credit card information—or to lift a few bucks out of your pocket in return for nothing.
One way to keep from getting burned by one of these scams is to follow the old adage, “If it looks too good to be true, it probably is.” In this case, crooks are using feelings of scarcity and urgency to get you to bite. Here’s where you can take a moment before you click to do some research.
Answers to these questions can separate the good businesses from the bogus ones.
Like the above, crooks will create a sense of urgency about a hot holiday item or limited time offer. The twist comes when they request payment via a gift card rather than by credit or debit card or other legitimate online payment methods. This request is highly deliberate because gift cards are much like cash. Once the money on the card is spent, it’s gone, and these cards do not offer the same protections that come with other payment methods.
You can avoid this one easily. If anyone asks you to use a gift card as payment, it’s a scam. Gift cards are for gifts, not payment, says the Federal Trade Commission (FTC). If you come across such a scam, you can report it to the FTC as well.
Donating to a charity in someone else’s name is often a popular gift. Much the same, giving a donation to a worthy cause feels particularly good this time of year. Once again, scammers will take advantage of these good intentions by propping up phony charities designed to do nothing more than dupe you out of your money. Whether that’s a flat-out phony charity or one of the many other scam charities that have been known to pocket 90 cents of every dollar donated, this is the time of year to be on the lookout for both.
The advice here is much the same as the advice for avoiding phony businesses and retailers. Do your homework. The Better Business Bureau maintains a listing of charities that can help you make good donation choices. Also, your state government’s charity officials can help you separate good charities from bad—and even file a report if you suspect a scam is at play.
And once again, if a charity is asking for donations in the form of cash, gift cards, or wire transfer, just say no. That’s a surefire sign of a scam.
Scammers know you have packages in transit this holiday season, loaded with gifts that you’re eagerly tracking. Enter another classic scam—the phony shipping notice. The idea is that you already have so many packages on their way that you won’t think twice about opening an email with a “shipping notice” that comes in the form of an attachment. Of course, that attachment is a fake. And it’s loaded with malware.
Too bad for scammers, though. This is another one you can steer clear of rather easily. Don’t open such attachments. Shipping companies will almost certainly send along notices and invoices in the body of an email, not as an attachment. If you have a question, you can always visit the shipper’s website and look up your tracking info there. Likewise, follow up with the customer service department of the company that you purchased the item from in the first place.
While the holidays are a special time for scammers too, there are several things you can do to up the level of your protection now and year ‘round. A quick list includes:
No doubt, the holidays have a feel all to themselves, one which hackers and crooks want to take advantage of. They’ll craft their tricks accordingly and try to twist the good times that roll around at the end of the year into scams that capitalize on your good intentions. As you can see, it’s not too tough to spot them for what they are if you pause and take a moment to scrutinize those emails, offers, and sales. And that’s the thing with the holidays. We can all feel pinched for time at some point or other during this stretch. Look out for their pressure tactics and seemingly clever ways of using social engineering to rip you off. That way, you can spend the holidays focusing on what’s important—your friends and family.
The post Social Engineering: Tis the Season for Tricky Hackers appeared first on McAfee Blog.
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