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How to Tell Whether a Website Is Safe or Unsafe

By McAfee

It’s important to know that not all websites are safe to visit. In fact, some sites may contain malicious software (malware) that can harm your computer or steal your personal contact information or credit card numbers.  

Phishing is another common type of web-based attack where scammers try to trick you into giving them your personal information, and you can be susceptible to this if you visit a suspicious site.  

Identity theft is a serious problem, so it’s important to protect yourself when browsing the web. Online security threats can be a big issue for internet users, especially when visiting new websites or following site links. 

So how can you tell if you’re visiting a safe website or an unsafe website? You can use a few different methods. This page discusses key things to look for in a website so you can stay safe online. 

Key signs of website safety and security

When you’re visiting a website, a few key indicators can help determine whether the site is safe. This section explores how to check the URL for two specific signs of a secure website. 

”Https:” in the website URL

“Https” in a website URL indicates that the website is safe to visit. The “s” stands for “secure,” and it means that the website uses SSL (Secure Sockets Layer) encryption to protect your information. A verified SSL certificate tells your browser that the website is secure. This is especially important when shopping online or entering personal information into a website. 

When you see “https” in a URL, the site is using a protocol that encrypts information before it’s sent from your computer to the website’s server. This helps prevent anyone from intercepting and reading your sensitive information as it’s transmitted. 

A lock icon near your browser’s URL field

The padlock icon near your browser’s URL field is another indicator that a webpage is safe to visit. This icon usually appears in the address bar and means the site uses SSL encryption. Security tools and icon and warning appearances depend on the web browser. 

Let’s explore the cybersecurity tools on the three major web browsers: 

  • Safari. In the Safari browser on a Mac, you can simply look for the lock icon next to the website’s URL in the address bar. The lock icon will be either locked or unlocked, depending on whether the site uses SSL encryption. If it’s an unsafe website, Safari generates a red-text warning in the address bar saying “Not Secure” or “Website Not Secure” when trying to enter information in fields meant for personal data or credit card numbers. Safari may also generate an on-page security warning stating, “Your connection is not private” or “Your connection is not secure.” 
  • Google Chrome. In Google Chrome, you’ll see a gray lock icon (it was green in previous Chrome versions) on the left of the URL when you’re on a site with a verified SSL certificate. Chrome has additional indicator icons, such as a lowercase “i” with a circle around it. Click this icon to read pertinent information on the site’s cybersecurity. Google Safe Browsing uses security tools to alert you when visiting an unsafe website. A red caution symbol may appear to the left of the URL saying “Not secure.” You may also see an on-page security message saying the site is unsafe due to phishing or malware. 
  • Firefox. Like Chrome, Mozilla’s Firefox browser will tag all sites without encryption with a distinctive marker. A padlock with a warning triangle indicates that the website is only partially encrypted and may not prevent cybercriminals from eavesdropping. A padlock with a red strike over it indicates an unsafe website. If you click on a field on the website, it’ll prompt you with a text warning stating, “This connection is not secure.” 

In-depth ways to check a website’s safety and security

Overall, the ”https” and the locked padlock icon are good signs that your personal data will be safe when you enter it on a website. But you can ensure a website’s security is up to par in other ways. This section will explore five in-depth methods for checking website safety. 

Use McAfee WebAdvisor

McAfee WebAdvisor is a free toolbar that helps keep you safe online. It works with your existing antivirus software to provide an extra layer of protection against online threats. WebAdvisor also blocks unsafe websites and lets you know if a site is known for phishing or other malicious activity. In addition, it can help you avoid online scams and prevent you from accidentally downloading malware. Overall, McAfee WebAdvisor is a useful tool that can help you stay safe while browsing the web. 

Website trust seals

When you’re browsing the web, it’s important to be able to trust the websites you’re visiting. One way to determine if a website is trustworthy is to look for trust seals. Trust seals are logos or badges that indicate a website is safe and secure. They usually appear on the homepage or checkout page of a website. 

There are many types of trust seals, but some of the most common include the Better Business Bureau (BBB) seal, VeriSign secure seal, and the McAfee secure seal. These seals indicate that a third-party organization has verified the website as safe and secure. 

While trust seals can help determine whether a website is trustworthy, it’s important to remember that they are not foolproof. Website owners can create a fake trust seal, so it’s always important to do your own research to ensure a website is safe before entering personal information. 

Check for a privacy policy

Another way to determine if a website is safe to visit is to check for a privacy policy. A privacy policy is a document that outlines how a website collects and uses personal information. It should also state how the site protects your data from being accessed or shared by scammers, hackers, or other unauthorized individuals. 

If a website doesn’t have a privacy policy, that’s a red flag that you shouldn’t enter any personal information on the site. Even if a website does have a privacy policy, it’s important to read it carefully so you understand how the site uses your personal data. 

Check third-party reviews

It’s important to do some preliminary research before visiting a new website, especially if you’re shopping online or entering personal data like your address, credit card, or phone number. One way to determine if a website is safe and trustworthy is to check third-party reviews. Several websites provide reviews of other websites, so you should be able to find several reviews for any given site.  

Trustpilot is one example of a website that provides reviews of other websites. 

Look for common themes when reading reviews. If most of the reviews mention that a website is safe and easy to use, it’s likely that the site is indeed safe to visit. However, if a lot of negative reviews mention problems with viruses or malware, you might want to avoid the site. 

Look over the website design

You can also analyze the website design when deciding whether a website is safe to visit. Look for spelling errors, grammatical mistakes, and anything that appears off. If a website looks like it was made in a hurry or doesn’t seem to be well-designed, that’s usually a red flag that the site might not be safe. 

Be especially careful of websites that have a lot of pop-ups. These sites are often spammy or contain malware. Don’t download anything from a website unless you’re absolutely sure it’s safe. These malicious websites rarely show up on the top of search engine results, so consider using a search engine to find what you’re looking for rather than a link that redirects you to an unknown website. 

Download McAfee WebAdvisor for free and stay safe while browsing

If you’re unsure whether a website is safe to visit, download McAfee WebAdvisor for free. McAfee WebAdvisor is a program that helps protect you from online threats, such as malware and viruses. It also blocks pop-ups and other intrusive ads so you can browse the web without worry. Plus, it’s completely free to download and use. 

Download McAfee WebAdvisor now and stay safe while browsing the web. 

The post How to Tell Whether a Website Is Safe or Unsafe appeared first on McAfee Blog.

5 Steps to Removing Your Personal Information From the Internet

By McAfee

Here’s one way you can help reduce your chances of identity theft: remove your personal information from the internet. 

And chances are, you have more personal information posted online than you think. 

According to the U.S. Federal Trade Commission (FTC), consumers registered 1.4 million identity theft complaints in 2021, all part of a year where consumers reported losing $5.8 billion to fraud overall—a 70% increase over the year prior.  

What fuels all this theft and fraud? Access to personal information.  

Scammers and thieves can get a hold of personal information in several ways, such as through phishing attacks that lure you into handing it over, malware that steals it from your devices, by purchasing your information on dark web marketplaces, or as a result of information leaked in data breaches, just to name a few. 

However, scammers and thieves have other resources to help them commit theft and fraud—data broker sites, places where personal information is posted online for practically anyone to see. Which makes removing your info from them so important, from both an identity and privacy standpoint. 

What are data broker sites? 

Think of data broker sites as huge repositories of personal information. Search your name and address online and you’ll see. You’ll likely find dozens of sites that turn up information about you, some of which offer a few pieces for free and others that offer far more information for a price. 

Data brokers collect and then aggregate personal information from several sources, including: 

  • Your public records posted online. 
  • Information from social media accounts you keep public. 
  • The websites you visit and the smartphone apps you use. 
  • Along with retailers, who share information associated with your loyalty cards. 

Data brokers also buy personal information from other data brokers. As a result, some data brokers have thousands of pieces of data for billions of individuals worldwide 

What could that look like? A broker may know how much you paid for your home, your education level, where you’ve lived over the years and who your lived with, your driving record, and possibly your political leanings. A broker may also know your favorite flavor of ice cream and your preferred over-the-counter allergy medicine thanks to information from loyalty cards. Further, they may also have health-related information from fitness apps. The amount of personal information can run that broadly, and that deeply. 

With information at this potential level of detail, it’s no wonder that data brokers rake in an estimated at $200 billion U.S. dollars worldwide every year. 

Who uses the personal information found on data broker sites?  

On the legitimate side, it’s used by advertisers to create targeted ad campaigns. With information sold by data brokers, they can generate lists based on highly specific criteria, such as shopping histories, personal interests, and even political leanings as mentioned above. Likely without you being aware of it—and likely with no way to contest that information if it’s incorrect. 

Other legitimate uses include using these sites for background checks. Law enforcement, reporters, and employers will use data brokers as a starting point for research because the leg work has largely been done for them. Namely, data brokers have aggregated a person’s information already, which is an otherwise time-consuming process. 

If this seems a little shady, it’s still legal. As of now, the U.S. has no federal laws that regulate data brokers or require data them to remove personal information if requested. A few states, such as Nevada, Vermont, and California, have legislation in place aimed at protecting consumers. Meanwhile, the General Data Protection Regulation (GDPR) in the European Union has stricter rules about what information can be collected and what can be done with it. Still, the data broker economy thrives. 

On the darker side, scammers and thieves use personal information for identity theft and fraud. With enough personal information gathered from enough sources, they can create a high-fidelity profile of their victims. One that gives them enough information to open new accounts in their name. 

So, from the standpoint of both privacy and identity, cleaning up your personal information online makes a great deal of sense.  

How to remove your personal information from the internet 

Let’s review some ways you can remove your personal information from data brokers and other sources on the internet.  

1. Request to remove data from data broker sites 

The process starts with finding the sites that have your information. From there, you can request to have it removed. Yet as mentioned above, there are dozens and dozens of these sites. Knowing where to start is a challenge in of itself, as is manually making the requests once you have identified the sites that post and sell information about you.  

Our Personal Data Cleanup can do the work for you. Personal Data Cleanup scans some of the riskiest data broker sites and shows you which ones are selling your personal info. It also provides guidance on how you can remove your data from those sites and can even manage the removal for you depending on your plan. ​It also monitors those sites, so if your info gets posted again, you can request its removal again. 

2. Limit the data Google collects 

As of September 2022, Google accounts for just over 92% of search engine market share worldwide. Aside from being a search engine, Google offers a myriad of other services and applications, such as Gmail and Google Maps. While Google offers plenty of tools for productivity, travel, work, and play for free, they still come at a cost—the gathering and analysis of your personal information.   

You can limit the data Google associates with you by removing your name from Google search results with a removal request. This will disable anyone online from getting any results if they search your name. (Note that this will not remove your information from the original sites and sources where it’s posted.) Moreover, Google collects all your browsing data continuously. You have the option to turn on “Auto Delete” in your privacy settings to ensure that the data is deleted regularly and help limit the amount of time your sensitive data stays vulnerable.  

You can also occasionally delete your cookies or use your browser in incognito mode to prevent websites from being tracked back to you. Go to your Google Chrome settings to clear your browser and cookie history.  

3. Delete old social media accounts and make the ones you keep private 

As discussed above, data brokers can collect information from public social media profiles. You can minimize your presence on social media to the bare minimum. Make a list of the ones you use or have used in the past. If there are old accounts that you no longer use or websites that have gone by the wayside like Myspace or Tumblr, you may want to deactivate them or consider deleting them entirely.   

For social media platforms that you still may use regularly, like Facebook and Instagram, consider adjusting your privacy settings to ensure that your personal information on these social media platforms is the bare minimum. For example, on Facebook you can lock your profile, while on Instagram you can stay private.  

4. Remove personal info from other websites and blogs 

If you’ve ever published articles, written blogs, or created any content online, it might be a good time to consider taking it down if it is no longer serving a purpose. Depending on what you’ve posted, you may have shared personal details about your life. Additionally, you might be mentioned by other people in various social media posts, articles, or blogs. It is worth reaching out to these people to request them to take down posts with sensitive information.  

Social media and online articles that host your personal information are often used when businesses or hackers are doing “internet scrapes” to find better ways to use your targeted information. Asking your friends or third-party sites to remove that information can help protect your privacy.  

5. Delete unused phone apps and restrict the settings for the ones you use 

Another way you can tidy up your digital footprint online involves deleting all the unnecessary phone apps that you no longer need or use. Even when apps are not open or in use, they may be able to track personal information such as your real-time location and even your payment details if you have a paid subscription to the app.   

Some apps even sell this data as it can be extremely advantageous to other companies, which they use to target certain consumer segments and profiles for advertising. Try to share as little information with apps as possible if you’re looking to minimize your online footprint, and provide them access to your photos, contacts, and location only on as-needed basis and only when the app is in use. Your phone’s app and location services settings will give you the tools to do it. 

Online protection software can keep your personal information more private and secure 

In addition to the steps above, comprehensive online protection software can keep you more private and minimize your risk of cybercrime. It can include: 

So while it may seem like all this rampant collecting and selling of personal information is out of your hands, there’s plenty you can do to take control. With the steps outlined above and strong online protection software at your back, you can keep your personal information more private and secure. 

The post 5 Steps to Removing Your Personal Information From the Internet appeared first on McAfee Blog.

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