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It’s easy to imagine where we would be without women in technology.
We’d be poorer for it.
With Mother’s Day upon us, I couldn’t help but think once more about the stark employment figures I shared in my International Women’s Day blog just a few weeks ago. Millions of women have involuntarily left the workforce at a much higher rate than men during the pandemic—with roughly one third of women in the U.S. aged 25-44 citing that childcare was the reason for that unemployment.
Reflecting on this further, I thought about the women in technology who’ve left their positions during this past year. It’s a loss of talent and capability that’s set back decades of advances by trailblazing women who not only shine in their field yet also do so in male-dominated realms of study, research, and employment.
So as we look ahead to recovery, we should also look back. By celebrating just a few of the women in technology who shaped our world today, women who truly are “mothers of invention,” perhaps we can remember just how vital women are in our field—and how we should double down on our efforts to welcome them back.
Imagine a time when the term “software engineering” wasn’t recognized, even though it was crucial to us landing on the moon.
Such were the days when Margaret Hamilton began her work at Massachusetts Institute of Technology (MIT) as a job to support her family while her husband went to law school at Harvard. This was in 1959 and would introduce her to Edward Lorenz, the father of chaos theory, and put her on the path to help humanity set its first footsteps on the moon.
It was her work and her code that developed a software-driven system that warned astronauts of in-flight emergencies, an advance she credits her young daughter for inspiring, as recounted in this interview:
Often in the evening or at weekends I would bring my young daughter, Lauren, into work with me. One day, she was with me when I was doing a simulation of a mission to the moon. She liked to imitate me – playing astronaut. She started hitting keys and all of a sudden, the simulation started. Then she pressed other keys and the simulation crashed … I thought: my God – this could inadvertently happen in a real mission.
I suggested a program change to prevent a prelaunch program being selected during flight. But the higher-ups at MIT and NASA said the astronauts were too well trained to make such a mistake. Midcourse on the very next mission, Apollo 8, one of the astronauts on board accidentally did exactly what Lauren had done. The Lauren bug! It created much havoc and required the mission to be reconfigured. After that, they let me put the program change in, all right.
When you search online, you have this woman to thank.
A true pioneer, Karen Spärck Jones worked at Cambridge, during which time she developed the algorithm for deriving a statistic known as “term frequency–inverse document frequency” (TFIDF). In lay terms, TFIDF determines how important a word is relative to the document or collection of terms in which it is found. Sound familiar? It should, as her work forms the basis of practically every search engine today.
Spärck Jones remained outspoken with regards to what she referred to as “professionalism” in technology. This had two layers: the first being the technical efficacy of a solution, the second being the rationale for even doing it in the first place. In her words,
“[T]o be a proper professional you need to think about the context and motivation and justifications of what you’re doing … You don’t need a fundamental philosophical discussion every time you put finger to keyboard, but as computing is spreading so far into people’s lives you need to think about these things.”
Her vision for computing and her hands-on work led to development of COBOL, a programming language still in use today. Driving that vision was the belief that human language could be used as the basis for a programming language, making it more accessible, particularly for business use. The result was the FLOW-MATIC programming language, which was later developed into COBOL, a language that is estimated to be used in 95% of ATM card swipes.
During her time as a naval officer, she helped transform centralized Defense Department systems into smaller, distributed networks akin to the internet we now know and use. At her retirement near the age of 80, she went to work in the private sector where she held the role of full-time senior consultant until her passing at age 85. This 1983 profile of her, aired when she was 76, is certainly worth a watch.
Quite plainly, Perlman’s work paved the way for the routing protocols that underpin the modern internet.
Prior to Perlman’s work, as networks grew and accordingly became more complex, data would often flow into loops that prevented them from reaching their intended destination. Enter her creation of the Spanning Tree Protocol (STP), which can handle large clouds of computers and network devices. While its since evolved, the concept of an adaptive network remains squarely in place.
Another advance of hers was introducing computer programming to young children aged 3 to 5 back in the 1970s. While working at MIT’s LOGO Lab, she created TORTIS (Toddler’s Own Recursive Turtle Interpreter System), which used buttons from programming and allowed for experimentation with a robotic turtle that would follow a toddler’s commands. In the abstract for her paper that documented the work, she emphasized what she felt was a vital point, “Most important of all, it should teach that learning is fun.”
These women have led and inspired, and likewise it’s on all of us in technology to build on the advances they made possible through both our work and the workplace cultures we foster—particularly as we begin our recovery from this pandemic.
One of the many reasons I’m proud to be a part of McAfee is our Women in Security (WISE) community. It’s truly a forward-thinking program, which we introduced to enrich and support women in the tech sector through mentorship programs and professional development conferences. It’s one of the several, tangible ways we actively strive for a vibrant and diverse culture at McAfee.
Another powerful voice for women in tech is AnitaB.org, which supports women in technical fields, as well as the organizations that employ them and the academic institutions training the next generation. A full roster of programs help women grow, learn, and develop their highest potential.
And for looking forward yet further, there’s Girls Who Code, which is building the next generation of female engineers and technologists. Their data shows why this is so vital. They found that 66 percent of girls aged six to 12 show interest in computing, but that drops to 32 percent for girls aged 13 to 17, and then plummets to only 4 percent for college freshmen. Accordingly, they support several programs for school-aged girls from third grade up through senior year of high school, help educators and communities launch clubs, and advocate for women in their field through their work in public policy and research.
And that’s just for starters. For an overview of yet more organizations where you can get involved, check out this list of 16 organizations for women in tech—all of which help us realize a better world with women in technology.
The post The Mothers of Invention: Women Who Blazed the Trail in Technology appeared first on McAfee Blogs.
Over the last 12 months, technology has featured in our lives in a way I don’t think any of us would have predicted. Whether you were in lockdown, choosing to stay home to stay well or quite simply, out of other option – technology saved the day. It helped us work and learn from home, stay connected with friends and family, entertain ourselves, shop and essentially, live our lives.
For many parents, this was a real ‘aha’ moment. A moment when technology went from being an annoying distraction to incredibly critical to the functioning of our day to day lives. Of course, many of us had always considered technology to be useful to help us order groceries and check Facebook but to experience first-hand that technology meant life could go on during a worldwide pandemic was a real game changer.
Whether it was downloading video calling apps like Zoom or Facetime, setting up a Twitter account to get updates from the Health Department, using Google Doc to work collaboratively or experiencing what online gaming really is via a few sessions on the Xbox, 2020 means many parents had to get up to date, real fast! And you know what – that’s a good thing! I’ve had so many parents remark to me that they know finally understand why their kids are so enamoured with technology. There really is nothing like walking in someone’s shoes to experience their world!
I’m a big believer in parents taking the time to truly understand the world in which their kids exist. For years, I’ve advised parents to download and use the apps and games their kids play so they can understand the attraction and complexity of their kids’ digital life. Well, it may have taken a global pandemic, but I am delighted to report that, anecdotally at this stage, more parents are now embracing their kids’ online world.
When we first become enamoured with something, we often enter the ‘honeymoon’ phase. As a married woman of 28 years, this was many years ago for me!! The honeymoon phase is when everything is wonderful and rosy, and negatives are not always considered. And our relationship with technology can be much the same. And I’ve been there – there’s nothing quite so wonderful as discovering a new app or piece of software and almost being joyous at just how transformational it could be for your life. And this often means we gloss over or even ignore the risks because we are in love!!!
So, as Cybermum, I’m here to cheer you on and pat you on the back for embracing and using new apps and software. Yes, I’m very proud! But I also want to share with you just a few steps that you need to take to ensure you are not taking on any unnecessary risks with your new favourite app. Here are my top tips:
1. Passwords
Every app, online account or piece of software needs it own individual password. Yes, I know that it is a real pain, but it is one of the most important things you will do to protect yourself online. I’m a big fan of password managers that not only generate the most incredibly complex passwords for each of your accounts but remember them for you. McAfee’s password manager, True Key, is a free option which has completely helped me manage my 80 plus collection of passwords!! Very grateful!
2. Software Updates
The main purpose of a software update is to protect the user from security threats. Yes, you may also get some new features and possibly have a glitch or 2 removed but it is all about the user’s safety. So, if you don’t update your software, it’s a little like leaving windows open when you go out. And the longer you leave between updates – the more windows you leave open!
So, automate these updates if you can or schedule them in your diary. Why not earmark the first day of the month to check and see what you need to download to protect yourself? And don’t forget about your operating system on your phone or laptop too!
3. Be Wi-Fi Wary
Dodgy wi-fi is where so many people come unstuck. Regardless of what app or software you are using, anything you share via unsecured wi-fi could be intercepted by a hacker. So, if you find yourself using wi-fi regularly, you might want to consider a Virtual Private Network or VPN. A VPN creates an encrypted tunnel so anything you share via Wi-Fi cannot be intercepted. Genius, really! Check out McAfee’s Safe Connect for peace of mind.
So, please keep going! Keep exploring new ways technology can work for you in our new COVID world. But remember to take a break too. There is no doubt that technology has saved the day and has ensure we can all still function but there must be a balance too. So, walk the dog, play a board game or having a cuppa outside. Remember you manage the technology; it doesn’t manage you!
Till next time
Stay safe online.
Alex xx
To stay updated on all things McAfee and on top of the latest consumer and mobile security threats, follow @McAfee_Home on Twitter, subscribe to our email, listen to our podcast Hackable?, and ‘Like’ us on Facebook.
The post How 2020 Helped Parents Understand Their Kids’ Digital Lives appeared first on McAfee Blogs.
I’ve had such a busy morning! I’ve hunted down my favourite foundation, bought a puzzle mat, stocked up on special dog food for our naughty new puppy, ordered the groceries, made a few appointments and chatted with several friends. And guess what? I haven’t left my study – or changed out of my pyjamas!! Ssshhh!! Because it’s all happened online…
Of course, some of us embraced the benefits of the online world long before 2020 but the Pandemic forced almost everyone to replace our in-person activities and routines with online ones. New research from McAfee in their 2021 Consumer Security Mindset Report shows that 72% of Aussies made changes in their online activities last year out of convenience which makes complete sense!
But what’s so interesting is that now we have these super handy new online routines in place – we aren’t that keen to give them up! McAfee’s report shows that 76% of Aussies are planning on continuing with online banking, 59% of us want to keep connecting with friends and family online and 55% of us remain totally committed to online shopping! Hear, hear, I say! I am absolutely staying that course too!!
There’s no doubt that there is a lot of upside to managing our lives online but unfortunately there is also a downside – increased risk! The more time spent online, the greater the chance that we will be exposed to potential risks and threats such as phishing attacks, entering details into malicious websites or even becoming a victim of fraud.
McAfee’s research shows that we are aware of the risks of being online. In fact, 66% of us are concerned about the potential dangers of living our lives online with losing control of our financial data top of the list for the majority of us. And almost 2/3 (65%) of us are also worried about having our social media accounts hacked.
But pandemic life has meant that we are now a lot more comfortable with sharing information online. Whether it’s paperless transaction records, text and email notifications, opting to stay logged in or auto-populating forms with our credit card, this level of online sharing does make life so convenient but it can be a risky business! Why, I hear you ask? Because these conveniences usually only work when you share multiple pieces of your contact details. And the more you share, the greater your chance of being hacked or compromised. But the report was very clear – if we can make our online life more seamless then we are only too happy to share our key contact information! Oh dear!!
In addition to confessing that they don’t always take the necessary security precautions, Aussie consumers in McAfee’s report also admitted that they haven’t thought about why hackers might want their data. I don’t know how many people tell me that they don’t need to really bother with a lot of online precautions because they live a pretty boring life and don’t spend that much time online.
But this is a very dangerous way to think. Your online data is like a pot of gold to hackers. Not only can they use it to possibly steal your identity and try to empty your bank accounts but they can also on-sell it for a profit. But the majority of Aussies don’t stop to consider this with the research showing that 64% of Aussies have never considered just how valuable their online data is worth.
Hackers are ALWAYS on the lookout for new ‘up-to-date’ ways to exploit others for money. Don’t forget how quick they were to conjure up scams around COVID in early 2020 – it was just a matter of weeks before Aussies received phishing emails and malicious text messages with the aim of extracting personal information from vulnerable consumers.
But, encouragingly, 85% of Aussies said they would be far more proactive about managing their data if it could be traded as a currency.
The good news is that there are ways to secure your online life and minimise the risk of being hacked. Here are my top tips:
Yes, it might take a minute or 2 more, but using multi-factor authentication is an easy way to add an additional layer of security to protect your personal data and information. Commit to using it wherever it is offered!
If you live your life out & about like I do then you’ll be very tempted to use Wi-Fi. Using public Wi-Fi to conduct transactions, particularly financial ones is a big no-no! It takes keen hackers minimal effort to set up a fraudulent wi-fi service which could easily fool a busy person into connecting. Using a Virtual Private Network (or VPN) like McAfee® Safe Connect, is the best way of ensuring everything you share over Wi-Fi is safe and secure.
Browsing the internet with a tool like the McAfee WebAdvisor is a great way of ensuring dangerous malware is blocked if you click on a malicious link in a phishing email. You’ll have real peace of mind knowing you can manage your online life while someone looks out for you!
With 4 kids, 3 pets, 2 jobs – I know I could never get to the bottom of my ‘to-do’ lists without managing the bulk of it online. I often think I should send the internet an e-card at Christmas!! Of course, I understand why corners are cut and precautions are overlooked when we all feel so stretched for time. But just think about how much more time it would take if you were hacked and had to spend hours on the phone to your bank or if you had to reconfigure all your online accounts and social media platforms!!
So, you know what you need to do! Stay safe online everyone!
The post How 2020 Has Shaped The Way We Live Our Lives appeared first on McAfee Blogs.
In November last year, we lost our much-loved family dog. We were all so devasted. Harley was a very handsome black and white Cavoodle who died from a paralysis tick bite after giving us 12 years of love. After lots of tears and weeks of sadness, we have decided it’s time to start our search for another fur baby.
But it seems we are not the only ones in the market for a new puppy. Thanks to COVID and our new very home focussed lives, puppies have been in hot demand since early 2020 and they still are. What better way to deal with lockdown loneliness and a home-based existence than a brand-new ball of fluff!
Over the last few weeks, I’ve spoken to multiple breeders from all around Australia who have over 50 families waiting for a puppy! A Portuguese Water Dog breeder told me yesterday that it would be 2023 before she could offer me a puppy!! So,
And this trend hasn’t gone unnoticed by cybercriminals with the Australian Competition and Consumer Commission (ACCC) reporting a four-fold increase in puppy scams in 2020!! In fact, a whopping $1.6 million was scammed from unsuspecting Aussies simply looking for a ball of fur to love between January and October 2020.
So, how do you avoid being caught up in a puppy scam and losing money? Here’s what I’m doing to ensure we don’t get swindled while we search for our new puppy:
Cybercriminals rely on us being in a rush and not doing our homework. A quick google search for popular dog breeds such as Cavoodles, Labradors or Dachshunds will yield pages of results, not all of them legit!
Scammers are very talented at making their sites look genuine. They will copy photos of puppies and breeders from legitimate sites and will even use certificates and identification numbers from these legitimate breeders too. Quite often the only detail that differs is the contact telephone number and email address.
Facebook and Instagram ads are also created using these details too making it very hard to identify what is legitimate and what isn’t.
Doing your due diligence is the best way to prevent becoming a victim of a puppy scam. Even if the person on the end of the phone sounds delightful and the pictures are gorgeous, you owe it to yourself – and your bank account – to ensure you are dealing with a legitimate breeder. Here’s what I recommend you do:
If you are not able to pick up your pet in person, requesting photos and even a video call with the breeder and your potential puppy is essential.
Ask the breeder for multiple photos of the pet with specific items – this help you ascertain that the pet is real and not photoshopped. A recent newspaper is a great item to suggest.
However, a video call is probably the best way of giving you total piece of mind. Yes, it maybe crazy and noisy but there’s nothing like seeing something with your own eyes to satisfy yourself that it is real and not photoshopped!
We all have a 6th sense and now is the time to use it:
I can’t imagine our family without pets. They play such an important, cohesive role and we take such joy in sharing photos of our crazy cats and their weird antics on our family group chat.
Next week, we are going to pickup our new puppy. After much debate about breeds, we have chosen a tri coloured beaglier – male of course! The breeder sounds delightful over the phone and the pictures are gorgeous. But just to ensure total piece of mind, I am driving nearly 7 hours to pick up our new fur baby in person. I’ll be sure to share some photos!
Happy pet shopping!
Alex xx
The post Here’s What I’m Doing to Avoid Being Caught Up in A Puppy Scam appeared first on McAfee Blogs.
Picture an infant with a credit card.
In her name. With a $10,000 limit.
Well, it happens. As recent as 2017, it was estimated that more than 1 million children in the U.S. were victims of identity theft. Of them, two-thirds were under the age of seven, and the total losses connected to all this fraud weighed in $2.6 billion dollars.
As I mentioned in part one of our article on the connected lives of babies, babies can make their first digital footprints before they’re even born. What’s more, the moment a child enters this world along with a unique ID like a Social Security Number, they become a tempting target for cybercriminals. The reason is this: babies and very young children are effectively a blank slate, upon which crooks can write their own illicit history of fraud. And it can be years before you or your child find out, long after the damage to their credit has been done.
So, let’s pick up where we left off in part one by taking a close look baby’s privacy and how you can protect it.
There’s rightfully a great deal of conversation out there about the things we can do to protect our identity from theft. What’s talked about less often is protecting children from identity theft. In fact, little ones are high-value targets for cybercriminals is because we typically don’t run credit reports on children. In this way, a crook with the Social Security Number of a child in the U.S. can open all manner of credit and accounts and go undetected for years until that child attempts to rent an apartment or open his or her first credit card.
To protect your family from this kind of identity theft, the major credit reporting agencies suggest the following:
I. Check your child’s credit regularly. If your child indeed has a credit report against their name, there’s a strong chance that their identity has been stolen. You can work directly with the credit reporting agency to begin resolving the issue. If there is theft, file a report with the appropriate law enforcement agency. You’ll want a record of this as you dispute any false records.
II. Freeze your child’s credit. A freeze will prevent access to your child’s report and thus prevent any illicit activity. In the U.S., you’ll need to create a separate freeze with each of the three major credit reporting agencies (Equifax, Experian, and TransUnion). It’s free to do so, yet you’ll have to do a little legwork to prove that you’re indeed the child’s parent or guardian.
III. Secure your documents and keep personal info close to the vest. Along with things like a passport, insurance cards, and birth certificates, store these items in a safe location when you’re not actively using them. That goes extra for Social Security cards. Likewise, doctor’s offices often ask patients for their Social Security Number, which typically helps with their billing. See if they can accept an alternative form of ID, use just the last four digits, or simply forgo it altogether.
Getting your kiddo a website is probably low on your list of priorities, yet it’s a sound move to consider. Here’s why: it carves out a piece of digital real estate that’s theirs and theirs alone.
Whether you opt for a dot-com or one of several hundred other extensions like .net, .us, and .me, a personal URL gives you and your child ownership of yet another piece of their digital identity. No one else can own it as long as you’re paying the fee to maintain it. Think of it as an investment. Down the road, it could be used for a personal email address, a professional portfolio site someday, or just a side project in web design. With internet URLs being a finite resource, it’s wise to see if spending a relatively small fee each a year is worth securing this piece of your child’s identity.
We all have one—that picture from our childhood that we absolutely dread because it’s embarrassing as all get-out. Now contrast that with today’s digital age, where an estimated 95 million photos are posted each day on Instagram alone. We’re chronicling our lives, our friends’ lives, and the lives of our families at an incredible rate—almost without thinking about it. And that opens a host of issues about privacy and just how much we share. Enter the notion of “sharenting,” a form of oversharing that can trample your child’s right to privacy.
For babies, we have to remember that they’re little people who, one day, before you know it, will grow up. How will some of those photos that seemed cute in the moment hold up when baby gets older? Will those photos that you posted prove embarrassing some day? Could they be used to harm their reputation or damage their sense of privacy and trust in you?
With that, let’s remember a couple things when it comes to sharing photos of our children:
• The internet is forever. Work on this basic assumption: once you post it, it’s online for good.
• Babies have a right to privacy too. It’s your job to protect it while they can’t.
So, before you post, run through that one-two mental checklist.
Sharenting can also lead to identity theft. In 2018, Barclay’s financial services estimated that oversharing by parents on social media will amount to more than 7 million cases of identity theft a year by 2030—just shy of a billion dollars U.S. worth of damage. This includes all the tips and cues that crooks can glean from social media posts and geographic metadata that’s captured in photographic files. Things like birthdays, pet names, names of schools, favorite teams, maiden names, and so forth are all fodder for password hacks and targeted phishing attacks. The advice here is to keep your digital lives close to the vest:
I. Set all social media accounts to private. Nothing posted on the internet is 100% private. Even when you post to “friends only,” your content can still get copied and re-shared.
II. This way, the general public can’t see what you’re posting. However, keep in mind that nothing you ever post online is 100% private. Someone who has access to your page could just as easily grab a screenshot of your post and then continue to share it that way.
III. Go into your phone’s settings and disable location information for photos. Specifics will depend on the brand of your phone, but you should have an option via the phone’s “location services” settings or within the camera app itself. Doing so will prevent the geographic location, time, date, and even device type from appearing in the metadata of your photos.
IV. Above all, think twice about posting in the first place. “Do I really need to share this?” is the right question to ask, particularly if it can damage your child’s privacy or be used by a scammer in some form, whether today or down the road.
Like new parents don’t have enough to think about already! However, thinking about these things now at the earliest stages will get you and your growing family off on a strong and secure start, one that you can build on for years to come—right up to the day when they ask for their first smartphone. But you have a while before that conversation crops up, so enjoy!
To stay updated on all things McAfee and for more resources on staying secure from home, follow @McAfee_Home on Twitter, listen to our podcast Hackable?, and ‘Like’ us on Facebook.
The post The Connected Lives of Babies: Protecting First Footprints in the Digital World, Part Two appeared first on McAfee Blogs.
I’m pleased to report that I’ve achieved a number of personal bests in 2020 but the one I’m most proud about is my achievement in the highly skilled arena of online shopping. I’ve shopped online like I’m competing in the Olympics: groceries, homewares, clothing – even car parts! And my story is not unique. Living with a pandemic has certainly meant we’ve had to adapt – but when it came to ramping up my online shopping so we could stay home and stay safe – I was super happy to adapt!
And research from McAfee shows that I am not alone. In fact, over 40% of Aussies are buying more online since the onset of COVID-19 according to the 2020 Holiday Season: State of Today’s Digital e-Shopper survey. But this where it gets really interesting as the survey also shows that nearly 1/3 of us (29%) are shopping online 3-5 days a week, and over one in ten consumers (11%) are even shopping online daily!! But with many online retailers offering such snappy delivery, it has just made perfect sense to stay safe and stay home!
With just over a month till Santa visits, it will come as no surprise that many of us are starting to prepare for the Holiday season by purchasing gifts already. Online shopping events such as Click Frenzy or the Black Friday/Cyber Monday events are often very compelling times to buy. But some Aussies have decided they want to get in early to secure gifts for their loved ones in response to warnings from some retailers warning that some items may sell out before Christmas due to COVID-19 related supply chain issues. In fact, McAfee’s research shows that 48% of Aussies will be hitting the digital links to give gifts and cheer this year, despite 49% feeling cyber scams become more prevalent during the holiday season.
McAfee’s research shows very clearly that the bulk of us Aussies are absolutely aware of the risks and scams associated with online shopping but that we still plan to do more shopping online anyway. And with many of us still concerned about our health and staying well, it makes complete sense. However, if there was ever a time to take proactive steps to ensure you are minimizing risks online – it is now!
McAfee’s specialist online threat team (the Advanced Threat Research team) recently found evidence that online cybercrime is on increase this year, with McAfee Labs observing 419 threats per minute between April to June 2020 – an increase of almost 12% over the previous quarter.
And with many consumers gearing up to spend up big online in preparation for the Holiday season, many experts are worried that consumers are NOT taking these threats as seriously as they should. McAfee’s research showed that between April to June 2020, 41% of 18-24 year olds have fallen victim to an online scam and over 50% of the same age group are aware of the risks but have made no change to their online habits.
At the risk of sounding dramatic, I want you to channel your James Bond when you shop online this holiday period. Do your homework, think with your head and NOT your heart and always have your wits about you. Here are my top tips that I urge you to follow to ensure you don’t have any unnecessary drama this Christmas:
Click on random, unsafe links is the best way of falling victim to a phishing scam. Who wants their credit card details stolen? – no one! And Christmas is THE worst time for this to happen! If something looks too good to be true – it probably is. If you aren’t sure – check directly at the source – manually enter the online store address yourself to avoid those potentially nasty links!
This is a no-brainer – where possible, turn this on as it adds another lay of protection to your personal data and accounts. Yes, it will add another 10 seconds to the log-in process but it’s absolutely worth it.
If you have a VPN (or Virtual Private Network) on your laptop, you can use Wi-Fi without any concern – perfect for online purchases on the go! A VPN creates an encrypted tunnel between your device and the router which means anything you share is protected and safe! Check out McAfee’s Safe Connect which includes bank-grade encryption and private browsing services.
Ensuring all your devices are kitted out with comprehensive security software which will protect against viruses, phishing attacks and malicious website is key. Think of it as having a guardian cyber angel on your shoulder. McAfee’s Total Protection software does all that plus it has a password manager, a shredder and encrypted storage – and the Family Pack includes the amazing Safe Family app – which is lifechanging if you have tweens and teens!
So, yes – please make your list and check it twice BUT before you dive in and start spending please take a moment to ask yourself whether you are doing all you can to minimise the risks when online shopping this year. And don’t forget to remind your kids too – they may very well have their eye on a large gift for you too!
Happy Christmas Everyone
Alex xx
The post Christmas Shopping 2020 appeared first on McAfee Blogs.
If 2020 has taught us anything, it’s that our ability to think critically about the information we encounter online is now a fundamental life skill we need to learn, practice, and pass on to our offspring. But the actual task of teaching kids how to discern real and fabricated information online these days is easier said than done.
How did the truth get so hard to pin down? In the documentary The Social Dilemma, the answer to that question comes down to two things: Our growing reliance on social media for both human connection and information and the data-based algorithms social networks use to mine and sell data, nurture device dependence, and influence our behavior.
A 2019 Pew Study reveals that 55 percent of US adults get their news from social media either “often” or “sometimes.” A July 2020 Pew Study shows that people who rely on social media for news are less likely to get the facts right about the coronavirus and politics and more likely to hear some unproven claims.
The power of algorithms to deliver customized, manipulative content to a person’s screen is alarming, says Tristan Harris, a former design ethicist at Google, who is featured in The Social Dilemma, adding, “Never before in history have 50 designers made decisions that would have an impact on two billion people.”
On the heels of the recent election, Media Literacy skills will make a difference as false reports are likely to surface in our social feeds in the foreseeable future. For many, the willpower to shut down their social feeds altogether isn’t a viable option. So how do we wade through the veiled forms of manipulation and misinformation taking place all around us online?
One approach is to make a personal commitment to stay alert, slow down, and carefully vet the content you consume, create, or share.
One thing you might consider is making 2021 the year your family masters Media Literacy, a topic we’ve written extensively about on this blog. In short, Media Literacy is the ability to identify different types of content and understand the messages each is sending. Content includes texts, social media memes or posts, videos, television, movies, video games, music, and various other digital content. Reminder: Someone creates each piece of content and that person, group, or company has an agenda or message.
Do I understand all the points of view of this story?
What do I think about this topic or idea?
Am I overly emotional and eager to share this?
Am I being manipulated by this content?
What if I’m wrong?
Lastly, consume all media with thoughtful intention — avoid mindless scrolling and liking. A few other practical ways to fight back against the algorithms we drew from The Social Dilemma: Don’t click on video or content recommendations. Fight back against algorithms by choosing your content. Uninstall social media apps that are not useful and waste your time. Turn off notifications or any other alert that interferes with living life. If an issue has you angry or emotional, stop, breathe, and research the facts before sharing.
The post Helping Your Family Combat Digital Misinformation appeared first on McAfee Blogs.
2020 has certainly been the year for online entertainment. With many Aussies staying home to stay well, the internet and all its offerings have provided the perfect way for us all to pass time. From free movies and TV shows to the latest celebrity news, many of us have devoured digital content to entertain ourselves. But our love affair with online entertainment certainly hasn’t gone unnoticed by cybercriminals who have ‘pivoted’ in response and cleverly adapted their scams to adjust to our insatiable desire for content.
Cybercriminals are fully aware that we love searching for online entertainment and celebrity news and so devise their plans accordingly. Many create fake websites that promise users free content from a celebrity of the moment to lure unsuspecting Aussies in. But these malicious websites are purpose-built to trick consumers into sharing their personal information in exchange for the promised free content – and this is where many come unstuck!
McAfee, the world’s leading cybersecurity company, has researched which famous names generate the riskiest search results that could potentially trigger consumers to unknowingly install malware on their devices or unwillingly share their private information with cybercriminals.
And in 2020, English singer-songwriter Adele takes out the top honours as her name generates the most harmful links online. Adele is best known for smashing the music charts since 2008 with hit songs including ‘Rolling in the Deep’ and ‘Someone Like You’. In addition to her award-winning music, Adele is also loved for her funny and relatable personality, as seen on her talk show appearances (such as her viral ‘Carpool Karaoke’ segment) and concert footage. Most recently, her weight-loss and fitness journey have received mass media attention, with many trying to get to the bottom of her ‘weight-loss’ secrets.
Trailing Adele as the second most dangerous celebrity is actress and star of the 2020 hit show Stan ‘Love Life’ Anna Kendrick, followed by rapper Drake (no. 3), model and actress Cara Delevingne (no. 4), US TikTok star Charli D’Amelio (no. 5) and singer-songwriter Alicia Keys (no. 6). Rounding out the top ten are ‘Sk8r Boi’ singer Avril Lavigne (No. 7), New Zealand rising music star, Benee (no. 8), songstress Camila Cabello (no. 9), and global superstar, singer and actress Beyonce (no. 10).
Whether it was boredom or the fact that we just love a stickybeak, our love of celebrity news reached new heights this year with our many of us ‘needing’ to stay up to date with the latest gossip from our favourite public figures. Adele’s weight-loss journey (no.1), Drake’s first photos of ‘secret son’ Adonis (no. 4), and Cara Delevingne’s breakup with US actress Ashley Benson (no. 5), all had us Aussie fans flocking to the internet to search for the latest developments on these celebrity stories.
With many of us burning through catalogues of available movies and TV shows amid advice to stay at home, new release titles have definitely been the hottest ticket in town to stay entertained.
Rising to fame following her roles in ‘Twilight’ and musical comedy ‘Pitch Perfect’, Anna Kendrick (no. 2) starred in HBO Max series ‘Love Life’ which was released during the peak of COVID-19 in Australia, as well as the 2020 children’s film ‘Trolls World Tour’. R&B and pop megastar Beyonce (no. 10) starred in the 2019 remake of Disney cult classic ‘The Lion King’ and released a visual album ‘Black Is King’ in 2020.
While live concerts and festivals came to a halt earlier this year, many of us are still seeking music – both old and new – to help us navigate these unprecedented times. In fact, musicians make up 50% of the top 10 most dangerous celebrities – hailing from all genres, backgrounds and generations.
Canadian rapper Drake (No. 2) sparked fan interest by dropping his ‘Dark Lanes Demo Tapes’ album including hit songs ‘Chicago Freestyle’ and ‘Tootsie Slide’ that went massively viral on TikTok. New Zealand singer Benee also came out of the woodwork with viral sensations Supalonely and Glitter topping charts and reaching global popularity on TikTok.
Known for her enormously successful R&B/Soul music in the early 2000s, Alicia Keys (no. 6) released a string of new singles in 2020. Camila Cabello’s ‘Senorita’ duet with Canadian singer and now boyfriend Shawn Mendes, was Spotify’s most streamed song of 2019. The couple continued to attract copious attention as fans followed stories reporting on the lovebirds self-isolating together in Miami earlier this year.
Please don’t feel that getting caught by an ill-intentioned cybercrime is inevitable. If you follow these few simple tips, you can absolutely continue your love of online entertainment and all things celebrity:
If you are looking for new release music, movies or TV shows or even an update on your favourite celebrity then ALWAYS be cautious and only click on links to reliable sources. Avoid ‘dodgy’ looking websites that promise free content – I guarantee these sites will gift you a big dose of malware. The safest thing is to wait for official releases, use only legitimate streaming sites and visit reputable news sites.
Yes, illegal downloads are free but they are usually riddled with malware or adware disguised as mp3 files. Be safe and use only legitimate music streaming platforms – even if it costs a few bucks! Imagine how devastating it would be to lose access to everything on your computer thanks to a nasty piece of malware?
One of the best ways of safeguarding yourself (and your family) from cybercriminals is by investing in an comprehensive cybersecurity solution like McAfee’s Total Protection. This Rolls Royce cybersecurity package will protect you from malware, spyware, ransomware and phishing attacks. An absolute no brainer!
Kids love celebrities too! Parental control software allows you to introduce limits to your kids’ viewing which will help minimise their exposure to potentially malicious or inappropriate websites when they are searching for the latest new on TikTok star Charlie D’Amelio or go to download the latest Benee track.
I don’t know how my family of 6 would have survived this year without online entertainment. We’ve devoured the content from three different streaming services, listened to a record number of hours on Spotify and filled our heads with news courtesy of online news sites. And while things are looking up, it will be a while before life returns to normal. So, please take a little time to educate your family on the importance of ‘thinking before you click’ and the perils of illegal downloading. Let’s not make 2020 any more complicated!!
Stay safe everyone!
Alex x
The post How Searching For Your Favourite Celebrity May Not End Well appeared first on McAfee Blogs.
During COVID-19, people stuck inside have scoured the internet for content to consume – often searching for free entertainment (movies, TV shows, and music) to avoid any extra costs. As these habits increase, so do the potential cyber threats associated with free internet content – making our fourteenth Most Dangerous Celebrities study more relevant than ever.
To conduct our Most Dangerous Celebrities 2020 study, McAfee researched famous individuals to reveal which celebrities generate the most “dangerous” results – meaning those whose search results bring potentially malicious content to expose fans’ personal information. Owing to his international popularity and fan following that well resonates in India, Cristiano Ronaldo takes the top spot on the India edition of McAfee’s 2020 Most Dangerous Celebrities list.
Ronaldo is popular not only for his football skills, but also for his lifestyle, brand endorsements, yearly earnings, and large social media following, with fans devotedly tracking his every movement. This year, Ronaldo’s transfer to Juventus from Real Madrid for a reported £105M created quite a buzz, grabbing attention from football enthusiasts worldwide. Within the Top 10 list, Ronaldo is closely followed by veteran actress Tabu (No. 2) and leading Bollywood actresses, Taapsee Pannu, (No. 3) Anushka Sharma at (No. 4) and Sonakshi Sinha (No. 5). Also making the top ten is Indian singer Armaan Malik (No. 6), and young and bubbly actor Sara Ali Khan (No. 7). Rounding out the rest of the top ten are Indian actress Kangana Ranaut (No. 8), followed by popular TV soap actress Divyanka Tripathi (No. 9) and lastly, the King of Bollywood, Shah Rukh Khan (No. 10).
Many consumers don’t realize that simple internet searches of their favorite celebrities could potentially lead to malicious content, as cybercriminals often leverage these popular searches to entice fans to click on dangerous links. This year’s study emphasizes that consumers are increasingly searching for content, especially as they look for new forms of entertainment to stream amidst a global pandemic.
With a greater emphasis on streaming culture, consumers could potentially be led astray to malicious websites while looking for new shows, sports, and movies to watch. For example, Ronaldo is strongly associated with malicious search terms, as fans are constantly seeking news on his personal life, as well as searching for news on his latest deals with football clubs. In addition, users may be streaming live football matches through illegal streaming platforms to avoid subscription fees. If an unsuspecting user clicks on a malicious link while searching for their favorite celebrity related news, their device could suddenly become plagued with adware or malware.
Whether you and your family are checking out your new favorite actress in her latest film or streaming a popular singer’s new album, it’s important to ensure that your searches aren’t potentially putting your online security at risk. Follow these tips so you can be a proactive fan while safeguarding your digital life:
Users looking for information on their favorite celebrities should be cautious and only click on links to reliable sources for downloads. The safest thing to do is to wait for official releases instead of visiting third-party websites that could contain malware.
Refrain from using illegal streaming sites
When it comes to dangerous online behavior, using illegal streaming sites could wreak havoc on your device. Many illegal streaming sites are riddled with malware or adware disguised as pirated video files. Do yourself a favor and stream the show from a reputable source.
Protect your online safety with a cybersecurity solution
Safeguard yourself from cybercriminals with a comprehensive security solution like McAfee Total Protection. This can help protect you from malware, phishing attacks, and other threats.
Use a website reputation tool
Use a website reputation tool such as McAfee WebAdvisor, which alerts users when they are about to visit a malicious site.
Use parental control software
Kids are fans of celebrities too, so ensure that limits are set for your child on their devices and use parental control software to help minimize exposure to potentially malicious or inappropriate websites.
Stay Updated
To stay updated on all things McAfee and for more resources on staying secure from home, follow @McAfee_Home on Twitter, listen to our podcast Hackable?, and ‘Like’ us on Facebook.
The post Cristiano Ronaldo tops McAfee India’s Most Dangerous Celebrity 2020 List appeared first on McAfee Blogs.
During COVID-19, people stuck inside have scoured the internet for content to consume – often searching for free entertainment (movies, TV shows, and music) to avoid any extra costs. As these habits increase, so do the potential cyberthreats associated with free internet content – making our fourteenth Most Dangerous Celebrities study more relevant than ever.
To conduct our Most Dangerous Celebrities 2020 study, McAfee researched famous individuals to reveal which celebrities generate the most “dangerous” results – meaning those whose search results bring potentially malicious content to expose fans’ personal information.
Thanks to her recent starring roles, American actress Anna Kendrick has found herself at the top of McAfee’s 2020 Most Dangerous Celebrities list.
The Top Ten Most Dangerous Celebrities
You probably know Anna Kendrick from her popular roles in films like “Twilight,” Pitch Perfect,” and “A Simple Favor.” She also recently starred in the HBO Max series “Love Life,” as well as the 2020 children’s film “Trolls World Tour.” Kendrick is joined in the top ten list by fellow actresses Blake Lively (No. 3), Julia Roberts (No. 8), and Jason Derulo (No. 10). Also included in the top ten list are American singers Mariah Carey (No. 4), Justin Timberlake (No. 5), and Taylor Swift (No. 6). Rounding out the rest of the top ten are American rapper Sean (Diddy) Combs (No. 2), Kate McKinnon (No. 9), and late-night talk show host Jimmy Kimmel (No. 7).
Lights, Camera, Security
Many consumers don’t realize that simple internet searches of their favorite celebrities could potentially lead to malicious content, as cybercriminals often leverage these popular searches to entice fans to click on dangerous links. This year’s study emphasizes that consumers are increasingly searching for content, especially as they look for new forms of entertainment to stream amidst a global pandemic.
With a greater emphasis on streaming culture, consumers could potentially be led astray to malicious websites while looking for new shows and movies to watch. However, people must understand that torrent or pirated downloads can lead to an abundance of cyberthreats. If an unsuspecting user clicks on a malicious link while searching for their favorite celebrity film, their device could suddenly become plagued with adware or malware.
Whether you and your family are checking out your new favorite actress in her latest film or streaming a popular singer’s new album, it’s important to ensure that your searches aren’t potentially putting your online security at risk. Follow these tips so you can be a proactive fan while safeguarding your digital life:
Users looking for information on their favorite celebrities should be cautious and only click on links to reliable sources for downloads. The safest thing to do is to wait for official releases instead of visiting third-party websites that could contain malware.
When it comes to dangerous online behavior, using illegal streaming sites could wreak havoc on your device. Many illegal streaming sites are riddled with malware or adware disguised as pirated video files. Do yourself a favor and stream the show from a reputable source.
Safeguard yourself from cybercriminals with a comprehensive security solution like McAfee Total Protection. This can help protect you from malware, phishing attacks, and other threats.
Use a website reputation tool such as McAfee WebAdvisor, which alerts users when they are about to visit a malicious site.
Kids are fans of celebrities too, so ensure that limits are set for your child on their devices and use parental control software to help minimize exposure to potentially malicious or inappropriate websites.
To stay updated on all things McAfee and for more resources on staying secure from home, follow @McAfee_Home on Twitter, listen to our podcast Hackable?, and ‘Like’ us on Facebook.
The post Anna Kendrick Is McAfee’s Most Dangerous Celebrity 2020 appeared first on McAfee Blogs.
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