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I’m pleased to report that I’ve achieved a number of personal bests in 2020 but the one I’m most proud about is my achievement in the highly skilled arena of online shopping. I’ve shopped online like I’m competing in the Olympics: groceries, homewares, clothing – even car parts! And my story is not unique. Living with a pandemic has certainly meant we’ve had to adapt – but when it came to ramping up my online shopping so we could stay home and stay safe – I was super happy to adapt!
And research from McAfee shows that I am not alone. In fact, over 40% of Aussies are buying more online since the onset of COVID-19 according to the 2020 Holiday Season: State of Today’s Digital e-Shopper survey. But this where it gets really interesting as the survey also shows that nearly 1/3 of us (29%) are shopping online 3-5 days a week, and over one in ten consumers (11%) are even shopping online daily!! But with many online retailers offering such snappy delivery, it has just made perfect sense to stay safe and stay home!
With just over a month till Santa visits, it will come as no surprise that many of us are starting to prepare for the Holiday season by purchasing gifts already. Online shopping events such as Click Frenzy or the Black Friday/Cyber Monday events are often very compelling times to buy. But some Aussies have decided they want to get in early to secure gifts for their loved ones in response to warnings from some retailers warning that some items may sell out before Christmas due to COVID-19 related supply chain issues. In fact, McAfee’s research shows that 48% of Aussies will be hitting the digital links to give gifts and cheer this year, despite 49% feeling cyber scams become more prevalent during the holiday season.
McAfee’s research shows very clearly that the bulk of us Aussies are absolutely aware of the risks and scams associated with online shopping but that we still plan to do more shopping online anyway. And with many of us still concerned about our health and staying well, it makes complete sense. However, if there was ever a time to take proactive steps to ensure you are minimizing risks online – it is now!
McAfee’s specialist online threat team (the Advanced Threat Research team) recently found evidence that online cybercrime is on increase this year, with McAfee Labs observing 419 threats per minute between April to June 2020 – an increase of almost 12% over the previous quarter.
And with many consumers gearing up to spend up big online in preparation for the Holiday season, many experts are worried that consumers are NOT taking these threats as seriously as they should. McAfee’s research showed that between April to June 2020, 41% of 18-24 year olds have fallen victim to an online scam and over 50% of the same age group are aware of the risks but have made no change to their online habits.
At the risk of sounding dramatic, I want you to channel your James Bond when you shop online this holiday period. Do your homework, think with your head and NOT your heart and always have your wits about you. Here are my top tips that I urge you to follow to ensure you don’t have any unnecessary drama this Christmas:
Click on random, unsafe links is the best way of falling victim to a phishing scam. Who wants their credit card details stolen? – no one! And Christmas is THE worst time for this to happen! If something looks too good to be true – it probably is. If you aren’t sure – check directly at the source – manually enter the online store address yourself to avoid those potentially nasty links!
This is a no-brainer – where possible, turn this on as it adds another lay of protection to your personal data and accounts. Yes, it will add another 10 seconds to the log-in process but it’s absolutely worth it.
If you have a VPN (or Virtual Private Network) on your laptop, you can use Wi-Fi without any concern – perfect for online purchases on the go! A VPN creates an encrypted tunnel between your device and the router which means anything you share is protected and safe! Check out McAfee’s Safe Connect which includes bank-grade encryption and private browsing services.
Ensuring all your devices are kitted out with comprehensive security software which will protect against viruses, phishing attacks and malicious website is key. Think of it as having a guardian cyber angel on your shoulder. McAfee’s Total Protection software does all that plus it has a password manager, a shredder and encrypted storage – and the Family Pack includes the amazing Safe Family app – which is lifechanging if you have tweens and teens!
So, yes – please make your list and check it twice BUT before you dive in and start spending please take a moment to ask yourself whether you are doing all you can to minimise the risks when online shopping this year. And don’t forget to remind your kids too – they may very well have their eye on a large gift for you too!
Happy Christmas Everyone
Alex xx
The post Christmas Shopping 2020 appeared first on McAfee Blogs.
If 2020 has taught us anything, it’s that our ability to think critically about the information we encounter online is now a fundamental life skill we need to learn, practice, and pass on to our offspring. But the actual task of teaching kids how to discern real and fabricated information online these days is easier said than done.
How did the truth get so hard to pin down? In the documentary The Social Dilemma, the answer to that question comes down to two things: Our growing reliance on social media for both human connection and information and the data-based algorithms social networks use to mine and sell data, nurture device dependence, and influence our behavior.
A 2019 Pew Study reveals that 55 percent of US adults get their news from social media either “often” or “sometimes.” A July 2020 Pew Study shows that people who rely on social media for news are less likely to get the facts right about the coronavirus and politics and more likely to hear some unproven claims.
The power of algorithms to deliver customized, manipulative content to a person’s screen is alarming, says Tristan Harris, a former design ethicist at Google, who is featured in The Social Dilemma, adding, “Never before in history have 50 designers made decisions that would have an impact on two billion people.”
On the heels of the recent election, Media Literacy skills will make a difference as false reports are likely to surface in our social feeds in the foreseeable future. For many, the willpower to shut down their social feeds altogether isn’t a viable option. So how do we wade through the veiled forms of manipulation and misinformation taking place all around us online?
One approach is to make a personal commitment to stay alert, slow down, and carefully vet the content you consume, create, or share.
One thing you might consider is making 2021 the year your family masters Media Literacy, a topic we’ve written extensively about on this blog. In short, Media Literacy is the ability to identify different types of content and understand the messages each is sending. Content includes texts, social media memes or posts, videos, television, movies, video games, music, and various other digital content. Reminder: Someone creates each piece of content and that person, group, or company has an agenda or message.
Do I understand all the points of view of this story?
What do I think about this topic or idea?
Am I overly emotional and eager to share this?
Am I being manipulated by this content?
What if I’m wrong?
Lastly, consume all media with thoughtful intention — avoid mindless scrolling and liking. A few other practical ways to fight back against the algorithms we drew from The Social Dilemma: Don’t click on video or content recommendations. Fight back against algorithms by choosing your content. Uninstall social media apps that are not useful and waste your time. Turn off notifications or any other alert that interferes with living life. If an issue has you angry or emotional, stop, breathe, and research the facts before sharing.
The post Helping Your Family Combat Digital Misinformation appeared first on McAfee Blogs.
2020 has certainly been the year for online entertainment. With many Aussies staying home to stay well, the internet and all its offerings have provided the perfect way for us all to pass time. From free movies and TV shows to the latest celebrity news, many of us have devoured digital content to entertain ourselves. But our love affair with online entertainment certainly hasn’t gone unnoticed by cybercriminals who have ‘pivoted’ in response and cleverly adapted their scams to adjust to our insatiable desire for content.
Cybercriminals are fully aware that we love searching for online entertainment and celebrity news and so devise their plans accordingly. Many create fake websites that promise users free content from a celebrity of the moment to lure unsuspecting Aussies in. But these malicious websites are purpose-built to trick consumers into sharing their personal information in exchange for the promised free content – and this is where many come unstuck!
McAfee, the world’s leading cybersecurity company, has researched which famous names generate the riskiest search results that could potentially trigger consumers to unknowingly install malware on their devices or unwillingly share their private information with cybercriminals.
And in 2020, English singer-songwriter Adele takes out the top honours as her name generates the most harmful links online. Adele is best known for smashing the music charts since 2008 with hit songs including ‘Rolling in the Deep’ and ‘Someone Like You’. In addition to her award-winning music, Adele is also loved for her funny and relatable personality, as seen on her talk show appearances (such as her viral ‘Carpool Karaoke’ segment) and concert footage. Most recently, her weight-loss and fitness journey have received mass media attention, with many trying to get to the bottom of her ‘weight-loss’ secrets.
Trailing Adele as the second most dangerous celebrity is actress and star of the 2020 hit show Stan ‘Love Life’ Anna Kendrick, followed by rapper Drake (no. 3), model and actress Cara Delevingne (no. 4), US TikTok star Charli D’Amelio (no. 5) and singer-songwriter Alicia Keys (no. 6). Rounding out the top ten are ‘Sk8r Boi’ singer Avril Lavigne (No. 7), New Zealand rising music star, Benee (no. 8), songstress Camila Cabello (no. 9), and global superstar, singer and actress Beyonce (no. 10).
Whether it was boredom or the fact that we just love a stickybeak, our love of celebrity news reached new heights this year with our many of us ‘needing’ to stay up to date with the latest gossip from our favourite public figures. Adele’s weight-loss journey (no.1), Drake’s first photos of ‘secret son’ Adonis (no. 4), and Cara Delevingne’s breakup with US actress Ashley Benson (no. 5), all had us Aussie fans flocking to the internet to search for the latest developments on these celebrity stories.
With many of us burning through catalogues of available movies and TV shows amid advice to stay at home, new release titles have definitely been the hottest ticket in town to stay entertained.
Rising to fame following her roles in ‘Twilight’ and musical comedy ‘Pitch Perfect’, Anna Kendrick (no. 2) starred in HBO Max series ‘Love Life’ which was released during the peak of COVID-19 in Australia, as well as the 2020 children’s film ‘Trolls World Tour’. R&B and pop megastar Beyonce (no. 10) starred in the 2019 remake of Disney cult classic ‘The Lion King’ and released a visual album ‘Black Is King’ in 2020.
While live concerts and festivals came to a halt earlier this year, many of us are still seeking music – both old and new – to help us navigate these unprecedented times. In fact, musicians make up 50% of the top 10 most dangerous celebrities – hailing from all genres, backgrounds and generations.
Canadian rapper Drake (No. 2) sparked fan interest by dropping his ‘Dark Lanes Demo Tapes’ album including hit songs ‘Chicago Freestyle’ and ‘Tootsie Slide’ that went massively viral on TikTok. New Zealand singer Benee also came out of the woodwork with viral sensations Supalonely and Glitter topping charts and reaching global popularity on TikTok.
Known for her enormously successful R&B/Soul music in the early 2000s, Alicia Keys (no. 6) released a string of new singles in 2020. Camila Cabello’s ‘Senorita’ duet with Canadian singer and now boyfriend Shawn Mendes, was Spotify’s most streamed song of 2019. The couple continued to attract copious attention as fans followed stories reporting on the lovebirds self-isolating together in Miami earlier this year.
Please don’t feel that getting caught by an ill-intentioned cybercrime is inevitable. If you follow these few simple tips, you can absolutely continue your love of online entertainment and all things celebrity:
If you are looking for new release music, movies or TV shows or even an update on your favourite celebrity then ALWAYS be cautious and only click on links to reliable sources. Avoid ‘dodgy’ looking websites that promise free content – I guarantee these sites will gift you a big dose of malware. The safest thing is to wait for official releases, use only legitimate streaming sites and visit reputable news sites.
Yes, illegal downloads are free but they are usually riddled with malware or adware disguised as mp3 files. Be safe and use only legitimate music streaming platforms – even if it costs a few bucks! Imagine how devastating it would be to lose access to everything on your computer thanks to a nasty piece of malware?
One of the best ways of safeguarding yourself (and your family) from cybercriminals is by investing in an comprehensive cybersecurity solution like McAfee’s Total Protection. This Rolls Royce cybersecurity package will protect you from malware, spyware, ransomware and phishing attacks. An absolute no brainer!
Kids love celebrities too! Parental control software allows you to introduce limits to your kids’ viewing which will help minimise their exposure to potentially malicious or inappropriate websites when they are searching for the latest new on TikTok star Charlie D’Amelio or go to download the latest Benee track.
I don’t know how my family of 6 would have survived this year without online entertainment. We’ve devoured the content from three different streaming services, listened to a record number of hours on Spotify and filled our heads with news courtesy of online news sites. And while things are looking up, it will be a while before life returns to normal. So, please take a little time to educate your family on the importance of ‘thinking before you click’ and the perils of illegal downloading. Let’s not make 2020 any more complicated!!
Stay safe everyone!
Alex x
The post How Searching For Your Favourite Celebrity May Not End Well appeared first on McAfee Blogs.
During COVID-19, people stuck inside have scoured the internet for content to consume – often searching for free entertainment (movies, TV shows, and music) to avoid any extra costs. As these habits increase, so do the potential cyber threats associated with free internet content – making our fourteenth Most Dangerous Celebrities study more relevant than ever.
To conduct our Most Dangerous Celebrities 2020 study, McAfee researched famous individuals to reveal which celebrities generate the most “dangerous” results – meaning those whose search results bring potentially malicious content to expose fans’ personal information. Owing to his international popularity and fan following that well resonates in India, Cristiano Ronaldo takes the top spot on the India edition of McAfee’s 2020 Most Dangerous Celebrities list.
Ronaldo is popular not only for his football skills, but also for his lifestyle, brand endorsements, yearly earnings, and large social media following, with fans devotedly tracking his every movement. This year, Ronaldo’s transfer to Juventus from Real Madrid for a reported £105M created quite a buzz, grabbing attention from football enthusiasts worldwide. Within the Top 10 list, Ronaldo is closely followed by veteran actress Tabu (No. 2) and leading Bollywood actresses, Taapsee Pannu, (No. 3) Anushka Sharma at (No. 4) and Sonakshi Sinha (No. 5). Also making the top ten is Indian singer Armaan Malik (No. 6), and young and bubbly actor Sara Ali Khan (No. 7). Rounding out the rest of the top ten are Indian actress Kangana Ranaut (No. 8), followed by popular TV soap actress Divyanka Tripathi (No. 9) and lastly, the King of Bollywood, Shah Rukh Khan (No. 10).
Many consumers don’t realize that simple internet searches of their favorite celebrities could potentially lead to malicious content, as cybercriminals often leverage these popular searches to entice fans to click on dangerous links. This year’s study emphasizes that consumers are increasingly searching for content, especially as they look for new forms of entertainment to stream amidst a global pandemic.
With a greater emphasis on streaming culture, consumers could potentially be led astray to malicious websites while looking for new shows, sports, and movies to watch. For example, Ronaldo is strongly associated with malicious search terms, as fans are constantly seeking news on his personal life, as well as searching for news on his latest deals with football clubs. In addition, users may be streaming live football matches through illegal streaming platforms to avoid subscription fees. If an unsuspecting user clicks on a malicious link while searching for their favorite celebrity related news, their device could suddenly become plagued with adware or malware.
Whether you and your family are checking out your new favorite actress in her latest film or streaming a popular singer’s new album, it’s important to ensure that your searches aren’t potentially putting your online security at risk. Follow these tips so you can be a proactive fan while safeguarding your digital life:
Users looking for information on their favorite celebrities should be cautious and only click on links to reliable sources for downloads. The safest thing to do is to wait for official releases instead of visiting third-party websites that could contain malware.
Refrain from using illegal streaming sites
When it comes to dangerous online behavior, using illegal streaming sites could wreak havoc on your device. Many illegal streaming sites are riddled with malware or adware disguised as pirated video files. Do yourself a favor and stream the show from a reputable source.
Protect your online safety with a cybersecurity solution
Safeguard yourself from cybercriminals with a comprehensive security solution like McAfee Total Protection. This can help protect you from malware, phishing attacks, and other threats.
Use a website reputation tool
Use a website reputation tool such as McAfee WebAdvisor, which alerts users when they are about to visit a malicious site.
Use parental control software
Kids are fans of celebrities too, so ensure that limits are set for your child on their devices and use parental control software to help minimize exposure to potentially malicious or inappropriate websites.
Stay Updated
To stay updated on all things McAfee and for more resources on staying secure from home, follow @McAfee_Home on Twitter, listen to our podcast Hackable?, and ‘Like’ us on Facebook.
The post Cristiano Ronaldo tops McAfee India’s Most Dangerous Celebrity 2020 List appeared first on McAfee Blogs.
During COVID-19, people stuck inside have scoured the internet for content to consume – often searching for free entertainment (movies, TV shows, and music) to avoid any extra costs. As these habits increase, so do the potential cyberthreats associated with free internet content – making our fourteenth Most Dangerous Celebrities study more relevant than ever.
To conduct our Most Dangerous Celebrities 2020 study, McAfee researched famous individuals to reveal which celebrities generate the most “dangerous” results – meaning those whose search results bring potentially malicious content to expose fans’ personal information.
Thanks to her recent starring roles, American actress Anna Kendrick has found herself at the top of McAfee’s 2020 Most Dangerous Celebrities list.
The Top Ten Most Dangerous Celebrities
You probably know Anna Kendrick from her popular roles in films like “Twilight,” Pitch Perfect,” and “A Simple Favor.” She also recently starred in the HBO Max series “Love Life,” as well as the 2020 children’s film “Trolls World Tour.” Kendrick is joined in the top ten list by fellow actresses Blake Lively (No. 3), Julia Roberts (No. 8), and Jason Derulo (No. 10). Also included in the top ten list are American singers Mariah Carey (No. 4), Justin Timberlake (No. 5), and Taylor Swift (No. 6). Rounding out the rest of the top ten are American rapper Sean (Diddy) Combs (No. 2), Kate McKinnon (No. 9), and late-night talk show host Jimmy Kimmel (No. 7).
Lights, Camera, Security
Many consumers don’t realize that simple internet searches of their favorite celebrities could potentially lead to malicious content, as cybercriminals often leverage these popular searches to entice fans to click on dangerous links. This year’s study emphasizes that consumers are increasingly searching for content, especially as they look for new forms of entertainment to stream amidst a global pandemic.
With a greater emphasis on streaming culture, consumers could potentially be led astray to malicious websites while looking for new shows and movies to watch. However, people must understand that torrent or pirated downloads can lead to an abundance of cyberthreats. If an unsuspecting user clicks on a malicious link while searching for their favorite celebrity film, their device could suddenly become plagued with adware or malware.
Whether you and your family are checking out your new favorite actress in her latest film or streaming a popular singer’s new album, it’s important to ensure that your searches aren’t potentially putting your online security at risk. Follow these tips so you can be a proactive fan while safeguarding your digital life:
Users looking for information on their favorite celebrities should be cautious and only click on links to reliable sources for downloads. The safest thing to do is to wait for official releases instead of visiting third-party websites that could contain malware.
When it comes to dangerous online behavior, using illegal streaming sites could wreak havoc on your device. Many illegal streaming sites are riddled with malware or adware disguised as pirated video files. Do yourself a favor and stream the show from a reputable source.
Safeguard yourself from cybercriminals with a comprehensive security solution like McAfee Total Protection. This can help protect you from malware, phishing attacks, and other threats.
Use a website reputation tool such as McAfee WebAdvisor, which alerts users when they are about to visit a malicious site.
Kids are fans of celebrities too, so ensure that limits are set for your child on their devices and use parental control software to help minimize exposure to potentially malicious or inappropriate websites.
To stay updated on all things McAfee and for more resources on staying secure from home, follow @McAfee_Home on Twitter, listen to our podcast Hackable?, and ‘Like’ us on Facebook.
The post Anna Kendrick Is McAfee’s Most Dangerous Celebrity 2020 appeared first on McAfee Blogs.
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