McAfee is proud to be recognized with the SE Labs Home Anti-Malware Award 2026, one of the most respected independent recognitions in consumer cybersecurity. This marks the second year in a row that McAfee is being recognized with the Home Anti-Malware Award, proving our continued excellence and efficiency.
Now in its eighth year, the SE Labs Awards honor cybersecurity providers delivering outstanding protection across consumer, small business, and enterprise markets. And McAfee has earned top recognition in the Home Anti-Malware category two years in a row.
SE Labs is an independent cybersecurity testing and certification organization. Unlike awards based on self-reported data or marketing claims, SE Labs recognition is grounded in:
This makes the SE Labs Award a comprehensive measure of real-world security performance, not just lab scores.
The Home Anti-Malware category specifically recognizes consumer security products that demonstrate exceptional ability to detect, block, and remedy malware threats targeting everyday users.
Winning this award means McAfee’s protection performed at a level SE Labs considers outstanding, not just effective on paper, but proven against the kind of threats real households face: ransomware, trojans, spyware, phishing-delivered payloads, and more.
Simon Edwards, Founder and CEO of SE Labs, offered this comment on the 2026 winners:
“The SE Labs Awards recognises the vendors that are making a real difference in keeping systems secure. Winning an award is a significant achievement. It reflects not only strong product performance in our tests but also the commitment of the teams behind the technology. Congratulations to McAfee on its success.”
There’s an important distinction between a company saying its product is effective and an independent lab proving it.
SE Labs operates separately from the vendors it tests. Its methodology is transparent, its testing is repeatable, and its results are used by journalists, analysts, and buyers to make real purchasing decisions.
When SE Labs names McAfee a winner, that recognition carries the weight of a process that can’t be paid for or manufactured.
That’s what makes this award meaningful, and what separates it from a badge a company designs for itself.
Malware today doesn’t just arrive as a suspicious download. It hides in phishing texts, fake links, malicious QR codes, and compromised websites. And by the time most people realize something is wrong, the damage is already done.
McAfee is built to stop threats at every point in that chain.
Scam Detector flags suspicious texts, emails, links, QR codes, and even deepfake videos before you engage
Secure VPN keeps your data private, especially on public Wi-Fi
Web Protection helps block risky sites, even if you do accidentally click
Password Manager doesn’t just help you make unique, strong passwords, it keeps them stored and organized for you
Device Security helps detect malicious apps or downloads
Identity Monitoring alerts you if your personal info shows up where it should not, so you can act fast
Personal Data Cleanup helps remove your information from sites selling it.
Online Account Cleanup assists in taking down your old, forgotten accounts across the web
Social Privacy Manager helps you monitor and change privacy settings across your social platforms in just a few clicks
Together, these protections are designed to address the broader range of online risks people face every day.
The same AI-powered threat protection that earned the SE Labs Home Anti-Malware Award is available across every major McAfee plan:
Whether you’re protecting one device or an entire household, you’re getting independently verified, award-winning malware protection under the hood.
Ready to get protection recognized by the industry’s toughest independent testers? Explore McAfee+ Plans →
The post McAfee Wins SE Labs’ Highest Honor for Home Anti-Malware Protection appeared first on McAfee Blog.
Most people don’t get scammed because they ignore warning signs.
They get scammed because they find a reason to explain those warning signs away.
The website looks a little off, but the deal is incredible. The text message is unexpected, but they’re already waiting for a package. The seller is unfamiliar, but the discount is too good to pass up.
That’s what makes major shopping events such fertile ground for scammers.
New McAfee research suggests that economic pressure may be making that problem worse, as 40% of consumers say they would trust a lower priced deal without verifying it. That means as costs are climbing, shoppers are less likely to second guess a too-good-to-be-true deal that could be a scam.
“Anyone who has ever fallen for a scam thought they would recognize one first,” McAfee’s Head of Threat Research Abhishek Karnik reminds shoppers.
“That confidence is part of what scammers count on,” he says. “Tools like McAfee exist precisely for those moments, flagging suspicious links, messages, and offers in real time, before a split-second decision becomes a costly one.”
While most shoppers believe they can spot a scam, McAfee’s new research suggests many are engaging in behaviors that increase their risk.
Economic pressure is changing how people shop online.
The same behaviors that help shoppers find bargains can also make them more vulnerable to fraud.
“What the data reflects is that economic pressure has effectively done some of the scammer’s work for them,” says Karnik. “When consumers are already primed to move quickly and prioritize price over authenticity, it takes far less effort to push them toward a bad click or a fraudulent purchase.”
The financial impact is significant:
Consumers are increasingly aware that artificial intelligence is changing the scam landscape.
According to McAfee research:
“The signs people have historically relied on, poor grammar, low-quality images, obviously off branding, are no longer reliable,” advises Karnik. “AI has lowered the production cost of a convincing fake to nearly zero.”
It’s not just a fake landing page fraudsters are creating.
“AI is being used to make fake review sections, impersonation messages that look exactly like it came from a major retailer, realistic logos, believable URLS,” Karnik says. “When you’re shopping online, you need to adjust your expectations to match that new AI reality.”
Scammers follow consumer attention.
Whenever millions of people are searching for deals at the same time, scammers create fake websites, impersonate retailers and delivery companies, and use urgency to pressure shoppers into acting before they think.
Here are some of the most common shopping scams consumers encounter during major sales events, as well as the red flags consumers can watch for:
| Scam Type | How It Works | Red Flags |
| Fake shopping websites | Fraudulent websites mimic real retailers and disappear after collecting payments | Prices far below competitors, little company information, newly created websites |
| Fake social media ads | Ads promote products that never arrive or are counterfeit | Too-good-to-be-true discounts, limited reviews, unfamiliar brands |
| Delivery notification scams | Fake package alerts claim there is an issue with your shipment | Unexpected texts, suspicious links, requests for payment |
| Retailer impersonation scams | Messages claim there is a problem with your account or order | Urgent language, login requests, unfamiliar sender addresses |
| QR code scams | QR codes redirect shoppers to fraudulent websites | Codes placed on flyers, posters, packages, or public locations |
| Brushing scams | Unsolicited packages arrive at your home | Items you never ordered, requests to scan codes or leave reviews |
| Fake recall scams | Messages claim a recent purchase has been recalled | Requests for payment, account credentials, or personal information |
According to McAfee research, consumers most commonly report encountering fake shipping notifications, delivery scams, retailer impersonation scams, account alerts, and suspicious discount offers during major shopping periods.
With McAfee+ Premium, multiple layers work together before any damage is done:
Together, these protections are designed to address the broader range of online risks people face every day.
Plus, click here to get McAfee’s limited-time deals on real-time protection this Amazon Prime Day, from June 23 to June 26.
About our consumer research
McAfee surveyed 1,000 U.S. adults in May 2026 as part of a broader study of 5,000 respondents across the U.S., UK, France, Germany, and Japan, focused on online shopping intentions, scam awareness, and purchase behaviors.
The post New Research: Rising Costs Are Driving Consumers to Ignore Scam Instincts for Better Deals appeared first on McAfee Blog.
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