FTC Bans InMarket for Selling Precise User Location Without Consent

The U.S. Federal Trade Commission (FTC) is continuing to clamp down on data brokers by prohibiting InMarket Media from selling or licensing precise location data. The settlement is part of allegations that the Texas-based company did not inform or seek consent from consumers before using their location information for advertising and marketing purposes. "InMarket will also be prohibited from

Case Study: The Cookie Privacy Monster in Big Global Retail

Explore how an advanced exposure management solution saved a major retail industry client from ending up on the naughty step due to a misconfiguration in its cookie management policy. This wasn’t anything malicious, but with modern web environments being so complex, mistakes can happen, and non-compliance fines can be just an oversight away.Download the full case study here. As a child,

FTC Bans Outlogic (X-Mode) From Selling Sensitive Location Data

The U.S. Federal Trade Commission (FTC) on Tuesday prohibited data broker Outlogic, which was previously known as X-Mode Social, from sharing or selling any sensitive location data with third-parties. The ban is part of a settlement over allegations that the company "sold precise location data that could be used to track people's visits to sensitive locations such as medical and

Google Settles $5 Billion Privacy Lawsuit Over Tracking Users in 'Incognito Mode'

Google has agreed to settle a lawsuit filed in June 2020 that alleged that the company misled users by tracking their surfing activity who thought that their internet use remained private when using the “incognito” or “private” mode on web browsers. The class-action lawsuit sought at least $5 billion in damages. The settlement terms were not disclosed. The plaintiffs had

Google's New Tracking Protection in Chrome Blocks Third-Party Cookies

Google on Thursday announced that it will start testing a new feature called "Tracking Protection" beginning January 4, 2024, to 1% of Chrome users as part of its efforts to deprecate third-party cookies in the web browser. The setting is designed to limit "cross-site tracking by restricting website access to third-party cookies by default," Anthony Chavez, vice president of Privacy

Google Agrees to $93 Million Settlement in California's Location-Privacy Lawsuit

Google has agreed to pay $93 million to settle a lawsuit filed by the U.S. state of California over allegations that the company's location-privacy practices misled consumers and violated consumer protection laws. "Our investigation revealed that Google was telling its users one thing – that it would no longer track their location once they opted out – but doing the opposite and continuing to

The Power of Browser Fingerprinting: Personalized UX, Fraud Detection, and Secure Logins

The case for browser fingerprinting: personalizing user experience, improving fraud detection, and optimizing login security Have you ever heard of browser fingerprinting? You should! It's an online user identification technique that collects information about a visitor's web browser and its configuration preferences to associate individual browsing sessions with a single website visitor.  With

Apple's Safari Private Browsing Now Automatically Removes Tracking Parameters in URLs

Apple is introducing major updates to Safari Private Browsing, offering users better protections against third-party trackers as they browse the web. "Advanced tracking and fingerprinting protections go even further to help prevent websites from using the latest techniques to track or identify a user's device," the iPhone maker said. "Private Browsing now locks when not in use, allowing a user

Google Announces New Privacy, Safety, and Security Features Across Its Services

Google unveiled a slew of new privacy, safety, and security features today at its annual developer conference, Google I/O. The tech giant's latest initiatives are aimed at protecting its users from cyber threats, including phishing attacks and malicious websites, while providing more control and transparency over their personal data. Here is a short list of the newly introduced features -

Apple and Google Join Forces to Stop Unauthorized Location-Tracking Devices

Apple and Google have teamed up to work on a draft industry-wide specification that's designed to tackle safety risks and alert users when they are being tracked without their knowledge or permission using devices like AirTags. "The first-of-its-kind specification will allow Bluetooth location-tracking devices to be compatible with unauthorized tracking detection and alerts across Android and

Google to Pay $29.5 Million to Settle Lawsuits Over User Location Tracking

Google has agreed to pay a total of $29.5 million to settle two different lawsuits brought by Indiana and Washington, D.C., over its "deceptive" location tracking practices. The search and advertising giant is required to pay $9.5 million to D.C. and $20 million to Indiana after the states sued the company for charges that the company tracked users' locations without their express consent. The

FTC Sues Data Broker Over Selling Location Data for Hundreds of Millions of Phones

The U.S. Federal Trade Commission (FTC) on Monday said it filed a lawsuit against Kochava, a location data broker, for collecting and selling precise geolocation data gathered from consumers' mobile devices. The complaint alleges that the U.S. company amasses a "wealth of information" about users by purchasing data from other data brokers to sell to its own clients. "Kochava then sells

Researchers Find Bluetooth Signals Can be Fingerprinted to Track Smartphones

A new research undertaken by a group of academics from the University of California San Diego has revealed for the first time that Bluetooth signals can be fingerprinted to track smartphones (and therefore, individuals). The identification, at its core, hinges on imperfections in the Bluetooth chipset hardware introduced during the manufacturing process, resulting in a "unique physical-layer