The Not-so-True People-Search Network from China

It’s not unusual for the data brokers behind people-search websites to use pseudonyms in their day-to-day lives (you would, too). Some of these personal data purveyors even try to reinvent their online identities in a bid to hide their conflicts of interest. But it’s not every day you run across a US-focused people-search network based in China whose principal owners all appear to be completely fabricated identities.

Responding to a reader inquiry concerning the trustworthiness of a site called TruePeopleSearch[.]net, KrebsOnSecurity began poking around. The site offers to sell reports containing photos, police records, background checks, civil judgments, contact information “and much more!” According to LinkedIn and numerous profiles on websites that accept paid article submissions, the founder of TruePeopleSearch is Marilyn Gaskell from Phoenix, Ariz.

Ms. Gaskell has been quoted in multiple “articles” about random subjects, such as this article at HRDailyAdvisor about the pros and cons of joining a company-led fantasy football team.

“Marilyn Gaskell, founder of TruePeopleSearch, agrees that not everyone in the office is likely to be a football fan and might feel intimidated by joining a company league or left out if they don’t join; however, her company looked for ways to make the activity more inclusive,” this paid story notes.

Also quoted in this article is Sally Stevens, who is cited as HR Manager at FastPeopleSearch[.]io.

“Fantasy football provides one way for employees to set aside work matters for some time and have fun,” Stevens contributed. “Employees can set a special league for themselves and regularly check and compare their scores against one another.”

Imagine that: Two different people-search companies mentioned in the same story about fantasy football. What are the odds?

Both TruePeopleSearch and FastPeopleSearch allow users to search for reports by first and last name, but proceeding to order a report prompts the visitor to purchase the file from one of several established people-finder services, including BeenVerified, Intelius, and Spokeo.

DomainTools.com shows that both TruePeopleSearch and FastPeopleSearch appeared around 2020 and were registered through Alibaba Cloud, in Beijing, China. No other information is available about these domains in their registration records, although both domains appear to use email servers based in China.

Sally Stevens’ LinkedIn profile photo is identical to a stock image titled “beautiful girl” from Adobe.com. Ms. Stevens is also quoted in a paid blog post at ecogreenequipment.com, as is Alina Clark, co-founder and marketing director of CocoDoc, an online service for editing and managing PDF documents.

Scouring multiple image search sites reveals Ms. Clark’s profile photo on LinkedIn is another stock image that is currently on more than 100 different websites, including Adobe.com. Cocodoc[.]com was registered in June 2020 via Alibaba Cloud Beijing in China.

The same Alina Clark and photo materialized in a paid article at the website Ceoblognation, which in 2021 included her at #11 in a piece called “30 Entrepreneurs Describe The Big Hairy Audacious Goals (BHAGs) for Their Business.” It’s also worth noting that Ms. Clark is currently listed as a “former Forbes Council member” at the media outlet Forbes.com.

Entrepreneur #6 is Stephen Curry, who is quoted as CEO of CocoSign[.]com, a website that claims to offer an “easier, quicker, safer eSignature solution for small and medium-sized businesses.” Incidentally, the same photo for Stephen Curry #6 is also used in this “article” for #22 Jake Smith, who is named as the owner of a different company.

Mr. Curry’s LinkedIn profile shows a young man seated at a table in front of a laptop, but an online image search shows this is another stock photo. Cocosign[.]com was registered in June 2020 via Alibaba Cloud Beijing. No ownership details are available in the domain registration records.

Listed at #13 in that 30 Entrepreneurs article is Eden Cheng, who is cited as co-founder of PeopleFinderFree[.]com. KrebsOnSecurity could not find a LinkedIn profile for Ms. Cheng, but a search on her profile image from that Entrepreneurs article shows the same photo for sale at Shutterstock and other stock photo sites.

DomainTools says PeopleFinderFree was registered through Alibaba Cloud, Beijing. Attempts to purchase reports through PeopleFinderFree produce a notice saying the full report is only available via Spokeo.com.

Lynda Fairly is Entrepreneur #24, and she is quoted as co-founder of Numlooker[.]com, a domain registered in April 2021 through Alibaba in China. Searches for people on Numlooker forward visitors to Spokeo.

The photo next to Ms. Fairly’s quote in Entrepreneurs matches that of a LinkedIn profile for Lynda Fairly. But a search on that photo shows this same portrait has been used by many other identities and names, including a woman from the United Kingdom who’s a cancer survivor and mother of five; a licensed marriage and family therapist in Canada; a software security engineer at Quora; a journalist on Twitter/X; and a marketing expert in Canada.

Cocofinder[.]com is a people-search service that launched in Sept. 2019, through Alibaba in China. Cocofinder lists its market officer as Harriet Chan, but Ms. Chan’s LinkedIn profile is just as sparse on work history as the other people-search owners mentioned already. An image search online shows that outside of LinkedIn, the profile photo for Ms. Chan has only ever appeared in articles at pay-to-play media sites, like this one from outbackteambuilding.com.

Perhaps because Cocodoc and Cocosign both sell software services, they are actually tied to a physical presence in the real world — in Singapore (15 Scotts Rd. #03-12 15, Singapore). But it’s difficult to discern much from this address alone.

Who’s behind all this people-search chicanery? A January 2024 review of various people-search services at the website techjury.com states that Cocofinder is a wholly-owned subsidiary of a Chinese company called Shenzhen Duiyun Technology Co.

“Though it only finds results from the United States, users can choose between four main search methods,” Techjury explains. Those include people search, phone, address and email lookup. This claim is supported by a Reddit post from three years ago, wherein the Reddit user “ProtectionAdvanced” named the same Chinese company.

Is Shenzhen Duiyun Technology Co. responsible for all these phony profiles? How many more fake companies and profiles are connected to this scheme? KrebsOnSecurity found other examples that didn’t appear directly tied to other fake executives listed here, but which nevertheless are registered through Alibaba and seek to drive traffic to Spokeo and other data brokers. For example, there’s the winsome Daniela Sawyer, founder of FindPeopleFast[.]net, whose profile is flogged in paid stories at entrepreneur.org.

Google currently turns up nothing else for in a search for Shenzhen Duiyun Technology Co. Please feel free to sound off in the comments if you have any more information about this entity, such as how to contact it. Or reach out directly at krebsonsecurity @ gmail.com.

ANALYSIS

It appears the purpose of this network is to conceal the location of people in China who are seeking to generate affiliate commissions when someone visits one of their sites and purchases a people-search report at Spokeo, for example. And it is clear that Spokeo and others have created incentives wherein anyone can effectively white-label their reports, and thereby make money brokering access to peoples’ personal information.

Spokeo’s Wikipedia page says the company was founded in 2006 by four graduates from Stanford University. Spokeo co-founder and current CEO Harrison Tang has not yet responded to requests for comment.

Intelius is owned by San Diego based PeopleConnect Inc., which also owns Classmates.com, USSearch, TruthFinder and Instant Checkmate. PeopleConnect Inc. in turn is owned by H.I.G. Capital, a $60 billion private equity firm. Requests for comment were sent to H.I.G. Capital. This story will be updated if they respond.

BeenVerified is owned by a New York City based holding company called The Lifetime Value Co., a marketing and advertising firm whose brands include PeopleLooker, NeighborWho, Ownerly, PeopleSmart, NumberGuru, and Bumper, a car history site.

Ross Cohen, chief operating officer at The Lifetime Value Co., said it’s likely the network of suspicious people-finder sites was set up by an affiliate. Cohen said Lifetime Value would investigate to determine if this particular affiliate was driving them any sign-ups.

All of the above people-search services operate similarly. When you find the person you’re looking for, you are put through a lengthy (often 10-20 minute) series of splash screens that require you to agree that these reports won’t be used for employment screening or in evaluating new tenant applications. Still more prompts ask if you are okay with seeing “potentially shocking” details about the subject of the report, including arrest histories and photos.

Only at the end of this process does the site disclose that viewing the report in question requires signing up for a monthly subscription, which is typically priced around $35. Exactly how and from where these major people-search websites are getting their consumer data — and customers — will be the subject of further reporting here.

The main reason these various people-search sites require you to affirm that you won’t use their reports for hiring or vetting potential tenants is that selling reports for those purposes would classify these firms as consumer reporting agencies (CRAs) and expose them to regulations under the Fair Credit Reporting Act (FCRA).

These data brokers do not want to be treated as CRAs, and for this reason their people search reports typically don’t include detailed credit histories, financial information, or full Social Security Numbers (Radaris reports include the first six digits of one’s SSN).

But in September 2023, the U.S. Federal Trade Commission found that TruthFinder and Instant Checkmate were trying to have it both ways. The FTC levied a $5.8 million penalty against the companies for allegedly acting as CRAs because they assembled and compiled information on consumers into background reports that were marketed and sold for employment and tenant screening purposes.

The FTC also found TruthFinder and Instant Checkmate deceived users about background report accuracy. The FTC alleges these companies made millions from their monthly subscriptions using push notifications and marketing emails that claimed that the subject of a background report had a criminal or arrest record, when the record was merely a traffic ticket.

The FTC said both companies deceived customers by providing “Remove” and “Flag as Inaccurate” buttons that did not work as advertised. Rather, the “Remove” button removed the disputed information only from the report as displayed to that customer; however, the same item of information remained visible to other customers who searched for the same person.

The FTC also said that when a customer flagged an item in the background report as inaccurate, the companies never took any steps to investigate those claims, to modify the reports, or to flag to other customers that the information had been disputed.

There are a growing number of online reputation management companies that offer to help customers remove their personal information from people-search sites and data broker databases. There are, no doubt, plenty of honest and well-meaning companies operating in this space, but it has been my experience that a great many people involved in that industry have a background in marketing or advertising — not privacy.

Also, some so-called data privacy companies may be wolves in sheep’s clothing. On March 14, KrebsOnSecurity published an abundance of evidence indicating that the CEO and founder of the data privacy company OneRep.com was responsible for launching dozens of people-search services over the years.

Finally, some of the more popular people-search websites are notorious for ignoring requests from consumers seeking to remove their information, regardless of which reputation or removal service you use. Some force you to create an account and provide more information before you can remove your data. Even then, the information you worked hard to remove may simply reappear a few months later.

This aptly describes countless complaints lodged against the data broker and people search giant Radaris. On March 8, KrebsOnSecurity profiled the co-founders of Radaris, two Russian brothers in Massachusetts who also operate multiple Russian-language dating services and affiliate programs.

The truth is that these people-search companies will continue to thrive unless and until Congress begins to realize it’s time for some consumer privacy and data protection laws that are relevant to life in the 21st century. Duke University adjunct professor Justin Sherman says virtually all state privacy laws exempt records that might be considered “public” or “government” documents, including voting registries, property filings, marriage certificates, motor vehicle records, criminal records, court documents, death records, professional licenses, bankruptcy filings, and more.

“Consumer privacy laws in California, Colorado, Connecticut, Delaware, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, and Virginia all contain highly similar or completely identical carve-outs for ‘publicly available information’ or government records,” Sherman said.

Top Suspect in 2015 Ashley Madison Hack Committed Suicide in 2014

When the marital infidelity website AshleyMadison.com learned in July 2015 that hackers were threatening to publish data stolen from 37 million users, the company’s then-CEO Noel Biderman was quick to point the finger at an unnamed former contractor. But as a new documentary series on Hulu reveals [SPOILER ALERT!], there was just one problem with that theory: Their top suspect had killed himself more than a year before the hackers began publishing stolen user data.

The new documentary, The Ashley Madison Affair, begins airing today on Hulu in the United States and on Disney+ in the United Kingdom. The series features interviews with security experts and journalists, Ashley Madison executives, victims of the breach and jilted spouses.

The series also touches on shocking new details unearthed by KrebsOnSecurity and Jeremy Bullock, a data scientist who worked with the show’s producers at the Warner Bros. production company Wall to Wall Media. Bullock had spent many hours poring over the hundreds of thousands of emails that the Ashley Madison hackers stole from Biderman and published online in 2015.

Wall to Wall reached out in July 2022 about collaborating with Bullock after KrebsOnSecurity published A Retrospective on the 2015 Ashley Madison Breach. That piece explored how Biderman — who is Jewish — had become the target of concerted harassment campaigns by anti-Semitic and far-right groups online in the months leading up to the hack.

Whoever hacked Ashley Madison had access to all employee emails, but they only released Biderman’s messages — three years worth. Apropos of my retrospective report, Bullock found that a great many messages in Biderman’s inbox were belligerent and anti-Semitic screeds from a former Ashley Madison employee named William Brewster Harrison.

The messages show that Harrison was hired in March 2010 to help promote Ashley Madison online, but the messages also reveal Harrison was heavily involved in helping to create and cultivate phony female accounts on the service.

There is evidence to suggest that in 2010 Harrison was directed to harass the owner of Ashleymadisonsucks.com into closing the site or selling the domain to Ashley Madison.

Ashley Madison’s parent company — Toronto-based Avid Life Media — filed a trademark infringement complaint in 2010 that succeeded in revealing a man named Dennis Bradshaw as the owner. But after being informed that Bradshaw was not subject to Canadian trademark laws, Avid Life offered to buy AshleyMadisonSucks.com for $10,000.

When Bradshaw refused to sell the domain, he and his then-girlfriend were subject to an unrelenting campaign of online harassment and blackmail. It now appears those attacks were perpetrated by Harrison, who sent emails from different accounts at the free email service Vistomail pretending to be Bradshaw, his then-girlfriend and their friends.

[As the documentary points out, the domain AshleyMadisonSucks.com was eventually transferred to Ashley Madison, which then shrewdly used it for advertising and to help debunk theories about why its service was supposedly untrustworthy].

Harrison even went after Bradshaw’s lawyer and wife, listing them both on a website he created called Contact-a-CEO[.]com, which Harrison used to besmirch the name of major companies — including several past employers — all entities he believed had slighted him or his family in some way. The site also claimed to include the names, addresses and phone numbers of top CEOs.

An exhaustive analysis of domains registered to the various Vistomail pseudonyms used by Harrison shows he also ran Bash-a-Business[.]com, which Harrison dedicated to “all those sorry ass corporate executives out there profiting from your hard work, organs, lives, ideas, intelligence, and wallets.” Copies of the site at archive.org show it was the work of someone calling themselves “The Chaos Creator.”

Will Harrison was terminated as an Ashley Madison employee in November 2011, and by early 2012 he’d turned his considerable harassment skills squarely against the company. Ashley Madison’s long-suspected army of fake female accounts came to the fore in August 2012 after the former sex worker turned activist and blogger Maggie McNeill published screenshots apparently taken from Ashley Madison’s internal systems suggesting that a large percentage of the female accounts on the service were computer-operated bots.

Ashley Madison’s executives understood that only a handful of employees at the time would have had access to the systems needed to produce the screenshots McNeill published online. In one exchange on Aug. 16, 2012, Ashley Madison’s director of IT was asked to produce a list of all company employees with all-powerful administrator access.

“Who or what is asdfdfsda@asdf.com?,” Biderman asked, after being sent a list of nine email addresses.

“It appears to be the email address Will used for his profiles,” the IT director replied.

“And his access was never shut off until today?,” asked the company’s general counsel Mike Dacks.

What prompted the data scientist Bullock to reach out were gobs of anti-Semitic diatribes from Harrison, who had taken to labeling Biderman and others “greedy Jew bastards.”

“So good luck, I’m sure we’ll talk again soon, but for now, Ive got better things in the oven,” Harrison wrote to Biderman after his employment contract with Ashley Madison was terminated. “Just remember I outsmarted you last time and I will outsmart and out maneuver you this time too, by keeping myself far far away from the action and just enjoying the sideline view, cheering for the opposition.”

Harrison signed his threatening missive with the salutation, “We are legion,” suggesting that whatever comeuppance he had in store for Ashley Madison would come from a variety of directions and anonymous hackers.

The leaked Biderman emails show that Harrison made good on his threats, and that in the months that followed Harrison began targeting Biderman and other Ashley Madison executives with menacing anonymous emails and spoofed phone calls laced with profanity and anti-Semitic language.

But on Mar. 5, 2014, Harrison committed suicide by shooting himself in the head with a handgun. This fact was apparently unknown to Biderman and other Ashley Madison executives more than a year later when their July 2015 hack was first revealed.

Does Harrison’s untimely suicide rule him out as a suspect in the 2015 hack? Who is The Chaos Creator, and what else transpired between Harrison and Ashley Madison prior to his death? We’ll explore these questions in Part II of this story, to be published early next week.

A Retrospective on the 2015 Ashley Madison Breach

It’s been seven years since the online cheating site AshleyMadison.com was hacked and highly sensitive data about its users posted online. The leak led to the public shaming and extortion of many Ashley Madison users, and to at least two suicides. To date, little is publicly known about the perpetrators or the true motivation for the attack. But a recent review of Ashley Madison mentions across Russian cybercrime forums and far-right websites in the months leading up to the hack revealed some previously unreported details that may deserve further scrutiny.

As first reported by KrebsOnSecurity on July 19, 2015, a group calling itself the “Impact Team” released data sampled from millions of users, as well as maps of internal company servers, employee network account information, company bank details and salary information.

The Impact Team said it decided to publish the information because ALM “profits on the pain of others,” and in response to a paid “full delete” service Ashley Madison parent firm Avid Life Media offered that allowed members to completely erase their profile information for a $19 fee.

According to the hackers, although the delete feature promised “removal of site usage history and personally identifiable information from the site,” users’ purchase details — including real name and address — weren’t actually scrubbed.

“Full Delete netted ALM $1.7mm in revenue in 2014. It’s also a complete lie,” the hacking group wrote. “Users almost always pay with credit card; their purchase details are not removed as promised, and include real name and address, which is of course the most important information the users want removed.”

The Impact Team said ALM had one month to take Ashley Madison offline, along with a sister property called Established Men. The hackers promised that if a month passed and the company did not capitulate, it would release “all customer records, including profiles with all the customers’ secret sexual fantasies and matching credit card transactions, real names and addresses, and employee documents and emails.”

Exactly 30 days later, on Aug. 18, 2015, the Impact Team posted a “Time’s up!” message online, along with links to 60 gigabytes of Ashley Madison user data.

AN URGE TO DESTROY ALM

One aspect of the Ashley Madison breach that’s always bothered me is how the perpetrators largely cast themselves as fighting a crooked company that broke their privacy promises, and how this narrative was sustained at least until the Impact Team decided to leak all of the stolen user account data in August 2015.

Granted, ALM had a lot to answer for. For starters, after the breach it became clear that a great many of the female Ashley Madison profiles were either bots or created once and never used again. Experts combing through the leaked user data determined that fewer than one percent of the female profiles on Ashley Madison had been used on a regular basis, and the rest were used just once — on the day they were created. On top of that, researchers found 84 percent of the profiles were male.

But the Impact Team had to know that ALM would never comply with their demands to dismantle Ashley Madison and Established Men. In 2014, ALM reported revenues of $115 million. There was little chance the company was going to shut down some of its biggest money machines.

Hence, it appears the Impact Team’s goal all along was to create prodigious amounts of drama and tension by announcing the hack of a major cheating website, and then letting that drama play out over the next few months as millions of exposed Ashley Madison users freaked out and became the targets of extortion attacks and public shaming.

Robert Graham, CEO of Errata Security, penned a blog post in 2015 concluding that the moral outrage professed by the Impact Team was pure posturing.

“They appear to be motivated by the immorality of adultery, but in all probability, their motivation is that #1 it’s fun and #2 because they can,” Graham wrote.

Per Thorsheim, a security researcher in Norway, told Wired at the time that he believed the Impact Team was motivated by an urge to destroy ALM with as much aggression as they could muster.

“It’s not just for the fun and ‘because we can,’ nor is it just what I would call ‘moralistic fundamentalism,'” Thorsheim told Wired. “Given that the company had been moving toward an IPO right before the hack went public, the timing of the data leaks was likely no coincidence.”

NEO-NAZIS TARGET ASHLEY MADISON CEO

As the seventh anniversary of the Ashley Madison hack rolled around, KrebsOnSecurity went back and looked for any mentions of Ashley Madison or ALM on cybercrime forums in the months leading up to the Impact Team’s initial announcement of the breach on July 19, 2015. There wasn’t much, except a Russian guy offering to sell payment and contact information on 32 million AshleyMadison users, and a bunch of Nazis upset about a successful Jewish CEO promoting adultery.

Cyber intelligence firm Intel 471 recorded a series of posts by a user with the handle “Brutium” on the Russian-language cybercrime forum Antichat between 2014 and 2016. Brutium routinely advertised the sale of large, hacked databases, and on Jan. 24, 2015, this user posted a thread offering to sell data on 32 million Ashley Madison users:

“Data from July 2015
Total ~32 Million contacts:
full name; email; phone numbers; payment, etc.”

It’s unclear whether the postdated “July 2015” statement was a typo, or if Brutium updated that sales thread at some point. There is also no indication whether anyone purchased the information. Brutium’s profile has since been removed from the Antichat forum.

Flashpoint is a threat intelligence company in New York City that keeps tabs on hundreds of cybercrime forums, as well as extremist and hate websites. A search in Flashpoint for mentions of Ashley Madison or ALM prior to July 19, 2015 shows that in the six months leading up to the hack, Ashley Madison and its then-CEO Noel Biderman became a frequent subject of derision across multiple neo-Nazi websites.

On Jan. 14, 2015, a member of the neo-Nazi forum Stormfront posted a lively thread about Ashley Madison in the general discussion area titled, “Jewish owned dating website promoting adultery.”

On July 3, 2015, Andrew Anglin, the editor of the alt-right publication Daily Stormer, posted excerpts about Biderman from a story titled, “Jewish Hyper-Sexualization of Western Culture,” which referred to Biderman as the “Jewish King of Infidelity.”

On July 10, a mocking montage of Biderman photos with racist captions was posted to the extremist website Vanguard News Network, as part of a thread called “Jews normalize sexual perversion.”

“Biderman himself says he’s a happily married father of two and does not cheat,” reads the story posted by Anglin on the Daily Stormer. “In an interview with the ‘Current Affair’ program in Australia, he admitted that if he found out his own wife was accessing his cheater’s site, ‘I would be devastated.'”

The leaked AshleyMadison data included more than three years’ worth of emails stolen from Biderman. The hackers told Motherboard in 2015 they had 300 GB worth of employee emails, but that they saw no need to dump the inboxes of other company employees.

Several media outlets pounced on salacious exchanges in Biderman’s emails as proof he had carried on multiple affairs. Biderman resigned as CEO on Aug. 28, 2015. The last message in the archive of Biderman’s stolen emails was dated July 7, 2015 — almost two weeks before the Impact Team would announce their hack.

Biderman told KrebsOnSecurity on July 19, 2015 that the company believed the hacker was some type of insider.

“We’re on the doorstep of [confirming] who we believe is the culprit, and unfortunately that may have triggered this mass publication,” Biderman said. “I’ve got their profile right in front of me, all their work credentials. It was definitely a person here that was not an employee but certainly had touched our technical services.”

Certain language in the Impact Team’s manifesto seemed to support this theory, such as the line: “For a company whose main promise is secrecy, it’s like you didn’t even try, like you thought you had never pissed anyone off.”

But despite ALM offering a belated $500,000 reward for information leading to the arrest and conviction of those responsible, to this day no one has been charged in connection with the hack.