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Private tech companies gather tremendous amounts of user data. These companies can afford to let you use social media platforms free of charge because it’s paid for by your data, attention, and time.
Big tech derives most of its profits by selling your attention to advertisers — a well-known business model. Various documentaries (like Netflix’s “The Social Dilemma”) have attempted to get to the bottom of the complex algorithms that big tech companies employ to mine and analyze user data for the benefit of third-party advertisers.
This article will help you better understand what information is being collected by tech companies, how it’s being used, and how you can protect your privacy online.
Tech companies benefit from personal information by being able to provide personalized ads. When you click “yes” at the end of a terms and conditions agreement found on some web pages, you may be allowing the companies to collect the following data:
For someone unfamiliar with privacy issues, it is important to understand the extent of big tech’s tracking and data collection. Once these companies collect data, all this information can be supplied to third-party businesses or used to improve user experience.
The problem with this is that big tech has blurred the line between collecting customer data and violating user privacy in some cases. While tracking what content you interact with can be justified under the garb of personalizing the content you see, big tech platforms have been known to go too far. Prominent social networks like Facebook and LinkedIn have faced past legal trouble for accessing personal user data like private messages and saved photos.
The information you provide helps build an accurate character profile and turns it into knowledge that gives actionable insights to businesses. Private data usage can be classified into three cases: selling it to data brokers, using it to improve marketing, or enhancing customer experience.
Along with big data, another industry has seen rapid growth: data brokers. Data brokers buy, analyze, and package your data. Companies that collect large amounts of data on their users stand to profit from this service. Selling data to brokers is an important revenue stream for big tech companies.
Advertisers and businesses benefit from increased information on their consumers, creating a high demand for your information. The problem here is that companies like Facebook and Alphabet (Google’s parent company) have been known to mine massive amounts of user data for the sake of their advertisers.
Marketing can be highly personalized thanks to the availability of large amounts of consumer data. Tracking your response to marketing campaigns can help businesses alter or improve certain aspects of their campaign to drive better results.
The problem is that most AI-based algorithms are incapable of assessing when they should stop collecting or using your information. After a point, users run the risk of being constantly subjected to intrusive ads and other unconsented marketing campaigns that pop up frequently.
Analyzing consumer behavior through reviews, feedback, and recommendations can help improve customer experience. Businesses have access to various facets of data that can be analyzed to show them how to meet consumer demands. This could help improve any part of a consumer’s interaction with the company, from designing special offers and discounts to improving customer relationships.
For most social media platforms, the goal is to curate a personalized feed that appeals to the users and allows them to spend more time on the app. When left unmonitored, the powerful algorithms behind these social media platforms can repeatedly subject you to the same kind of content from different creators.
Here are the big tech companies that collect and mine the most user data.
Users need a comprehensive data privacy solution to tackle the rampant, large-scale data mining carried out by big tech platforms. While targeted advertisements and easily found items are beneficial, many of these companies collect and mine user data through several channels simultaneously, exploiting them in many different ways.
It’s important to make sure your personal information is protected. Protection solutions like McAfee’s Personal Data Cleanup feature can help. With this feature, our teams scour the web for traces of your personal information and assist in getting it removed to enhance your online privacy.
McAfee’s Total Protection provides antivirus software for all of your digital devices and a secure VPN connection to avoid exposure to malicious third parties while browsing the internet. Our identity monitoring and personal data removal solutions further remove gaps in your devices’ security systems.
With our airtight data protection and custom guidance (complete with a protection score for each platform and tips to keep you safer), you can be sure that your internet identity is protected.
The post What Personal Data Do Companies Track? appeared first on McAfee Blog.
As an avid internet surfer, you’ve most likely heard of cookies. No, we’re not talking about the ones filled with chocolate chips. We’re talking about the ones that allow you to log in to your favorite websites. Cookies may impact your online security, so check out these tips to manage them and keep your online accounts safe.
Ever wonder how a website saves the items you placed in your shopping cart last week, even though you closed the tab before making the purchase? This is made possible by cookies. According to the Federal Trade Commission, a cookie is information saved by your web browser. When you visit a website, the site may place a cookie on your web browser so it can recognize your device in the future. If you return to that site later, it can read that cookie to remember you from your last visit, keeping track of your activities over time.1
Cookies come in either the first-party or third-party variety. There’s no difference between the two in how they function, but rather in where and how you encountered them. First-party cookies belong to sites you visited first-hand in your browser. Third-party cookies, or “tracking cookies,” generally come from third-party advertising websites.
Although cookies generally function the same, there are technically two different types of cookies. Magic cookies refer to packets of information that are sent and received without changes. Historically, this would be used to log in to a computer database system, such as an internal business network. This concept predates the modern cookie we use today.
HTTP cookies are a repurposed version of the magic cookie built for internet browsing and managing online experiences. HTTP cookies help web developers give you more personalized, convenient website experiences. They allow sites to remember you, your website logins, and shopping carts so you can pick back up where you left off from your last visit. However, cybercriminals can manipulate HTTP cookies to spy on your online activity and steal your personal information.
Cookie hijacking (also known as session hijacking) is typically initiated when a cybercriminal sends you a fake login page. If you click the fake link, the thief can steal the cookie and capture anything you type while on the fraudulent website. Like a phishing attack, cookie hijacking allows a cybercriminal to steal personal information like usernames, passwords, and other important data held within the cookie. If you enter your information while on the fake website, the criminal can then put that cookie in their browser and impersonate you online. They may even change your credentials, locking you out of your account.
Sometimes, criminals initiate cookie hijacking attacks without a fake link. If you’re browsing on an unsecured, public Wi-Fi connection, hackers can easily steal your data that’s traveling through the connection. This can happen even if the site is secure and your username and password are encrypted.
Because the data in cookies doesn’t change, cookies themselves aren’t harmful. They can’t infect computers with viruses or malware. But if your cookies are hijacked as part of a cyberattack, a criminal could gain access to your browsing history and use cookies as the key to enter your locked accounts. For example, a hacker may steal your identity or confidential company information, purchase items in your online shopping carts, or loot your bank account.
Preventing cookie hijacking attacks can allow you to browse the internet with greater peace of mind. Follow these tips to not only safeguard your personal information but to also enhance your browsing experience:
Make it a habit to clear your cookie cache regularly to prevent cookie overload, which could slow your search speeds. Also, almost every browser has the option to enable/disable cookies on your computer. So if you don’t want them at all, your browser’s support section can walk you through how to disable them.
Although it’s convenient to not have to re-type your credentials into a website you frequently visit, autofill features could make it easier for a criminal to extract your data with cookie hijacking. Plus, autofill is risky if your physical device falls into the wrong hands. To browse more securely without having to constantly reenter your passwords, use a password manager like McAfee True Key. True Key makes it so you only have to remember one master password, and it encrypts the rest in a vault protected by one of the most secure encryption algorithms available.
Strong, unique passwords for each of your accounts, updated regularly, offer ample protection against hackers. Multi-factor authentication (MFA) adds yet another layer of security by double-checking your identity beyond your username and password, usually with a texted or emailed code. When your accounts offer MFA, always opt in.
Criminals can hijack your cookies if you’re browsing on an unsecured, public Wi-Fi connection. To prevent a criminal from swiping your data, use a virtual private network (VPN), a service that protects your data and privacy online. A VPN creates an encrypted tunnel that makes you anonymous by masking your IP address while connecting to public Wi-Fi hotspots. This is a great way to shield your information from online spies while you’re banking, shopping, or handling any kind of sensitive information online.
McAfee LiveSafe is an antivirus solution that protects your computer and mobile devices from suspicious web cookies by:
The post What Are Browser Cookies and How Do I Manage Them? appeared first on McAfee Blog.
Spyware is tricky. Some types notify users that they’re monitoring activity. Others function in stealth mode and use the information they collect for nefarious purposes. Spyware is a type of software that collects data about online users and reports it to a company or an individual. What just about everyone can agree on is that anonymous browsing is looking more and more appealing and is likely the way of the future.
Here’s more about the types of spyware, which types are legal, and how you can scrub your device and live more confidently online.
Here are a few types of spyware and facts about each:
Is it legal? Definitely not!
What is its purpose? Criminal
Keyloggers are the most intrusive of the spyware variations. It does exactly as its name suggests: It takes note of keyboard strokes, logs them, and reports to the owner of the nefarious software. Once the cybercriminal has digitally looked over your shoulder at your online activity, they make note of your passwords, walk into your online accounts, and pilfer your private personal information. They could use this information to gain entry to your online bank accounts or steal your identity.
Keyloggers are downloaded onto devices (cellphones, tablets, laptops, or desktop computers) without the user’s knowledge. Cybercriminals can hide them within email attachments or in malicious web pages. So, the best way to steer clear of keyloggers is to never download attachments you’re unsure about and don’t visit sites that seem unprofessional. One rule of thumb is to mostly stick to URLs that begin with https and include a lock icon. These sites are almost always secure.
To determine if your device is infected with a keylogger, check your system’s performance. Is your device running slowly? See if there are any spikes in activity or unknown programs running in the background. This could indicate that your device is hosting a malicious program.
Is it legal? Sometimes
What is its purpose? Advertising and criminal
Adware is categorized as a type of spyware. It tracks users’ online activity and spits out targeted pop-up advertisements. If you have the pop-up blocker enabled on your browser, you’ll likely be spared from the annoyance. Additionally, pop-ups can slow your device, so that’s another reason to turn on the pop-up blocking feature. Legitimate adware often asks users to opt into targeted ads.
Adware turns malicious (and illegal) when it contains malware. Sometimes cyber criminals hide malware within pop-ups. It’s easy to accidentally hit a link within a pop-up when you’re aiming quickly for the X to close it.
It’s easy to spot a device with an adware infestation. First, the number of pop-ups will be out of control. Also, the device will crash often, run very slowly, and have a short battery life. An antivirus program will likely be able to identify and remove the culprit. You can also check out your system monitor and end tasks that are draining your device’s power.
Is it legal? Yes
What is its purpose? Advertising
Cookies are delicious, especially to advertisers who use them to better target ads and make profits selling collected user data to third-party companies. Cookies are sometimes categorized as spyware, because they log the websites you visit and report them. You may notice the banners on websites that ask you to accept cookies.
Many users today are uneasy with sharing their online activity with strangers and advertisers. Sometimes the ads that pop up on your social media feed or in sidebars seem a little too targeted and it feels like someone is listening in to your conversations and attempting to make a profit from them.
How to Browse Free of Spyware
To scrub cybercriminals from your devices and confuse advertisers, consider the following steps you can easily add to your daily routine:
The post How to Live a Digital Life Free of Spyware appeared first on McAfee Blog.
There’s little rest for your hard-working smartphone. If you’re like many professionals today, you use it for work, play, and a mix of personal business in between. Now, what if something went wrong with that phone, like loss or theft? Worse yet, what if your smartphone got hacked? Let’s try and keep that from happening to you.
Globally, plenty of people pull double duty with their smartphones. In Spain, one survey found that 55% of people use the same phone for a mix of personal and and work activity. The same survey showed that up to half of people interviewed in Japan, Australia, and the U.S. do so as well, while nations like the UK and Germany trailed at 31% and 23% respectively.
Whether these figures trend on the low or high end, the security implications remain constant. A smartphone loaded with business and personal data makes for a desirable target. Hackers target smartphones because they’re often unprotected, which gives hackers an easy “in” to your personal information and to any corporate networks you may use. It’s like two hacks with one stone.
Put simply, as a working professional with a smartphone, you’re a high-value target.
As both a parent and a professional, I put together a few things you can do to protect your smartphone from hacks so that you can keep your personal and work life safe:
First up, the basics. Locking your phone with facial ID, a fingerprint, pattern or a pin is your most basic form of protection, particularly in the event of loss or theft. (Your options will vary depending on the device, operating system, and manufacturer.) Take it a step further for even more protection. Secure the accounts on your phone with strong passwords and use two-factor authentication on the apps that offer it, which doubles your line of defense.
Or, put another way, don’t hop onto public Wi-Fi networks without protection. A VPN masks your connection from hackers allowing you to connect privately when you are on unsecure public networks at airports, cafes, hotels, and the like. With a VPN connection, you’ll know that your sensitive data, documents, and activities you do are protected from snooping, which is definitely a great feeling given the amount of personal and professional business we manage with our smartphones.
Both Google Play and Apple’s App Store have measures in place to help prevent potentially dangerous apps from making it into their stores. Malicious apps are often found outside of the app stores, which can run in the background and compromise your personal data like passwords, credit card numbers, and more—practically everything that you keep on your phone. Further, when you are in the app stores, look closely at the descriptions and reviews for apps before you download them. Malicious apps and counterfeits can still find their way into stores, and here are a few ways you can keep those bad apps from getting onto your phone.
Backing up your phone is always a good idea for two reasons:
Both iPhones and Android phones have straightforward ways of backing up your phone regularly.
Worst case scenario—your phone is gone. Really gone. Either it’s hopelessly lost or got stolen. What now? Lock it remotely or even wipe its data entirely. While that last bit about wiping the phone seems like a drastic move, if you maintain regular backups as mentioned above, your data is secure in the cloud—ready for you to restore. In all, this means that hackers won’t be able to access you, or your company’s, sensitive information—which can keep you out of trouble and your professional business safe. Apple provides iOS users with a step-by-step guide for remotely wiping devices, and Google offers up a guide for Android users as well.
We all download apps, use them once, and then forget they are on our phone. Take a few moments to swipe through your screen and see which ones you’re truly done with and delete them along with their data. Some apps have an account associated with them that may store data off your phone as well. Take the extra step and delete those accounts so any off-phone data is deleted.
The reason for this is that every extra app is another app that needs updating or that may have a security issue associated with it. In a time of data breaches and vulnerabilities, deleting old apps is a smart move. As for the ones you keep, update them regularly and turn on auto-updates if that’s an option. Updates not only introduce new features to apps, but they also often address security issues too.
With so much of your life on your phone, getting security software installed on it can protect you and the things you keep on your phone. Whether you’re an Android owner or iOS owner, mobile security software can keep your data, your shopping, and payments secure.
The post 7 Tips to Protect Your Smartphone from Getting Hacked appeared first on McAfee Blog.
Spooky season is among us, and ghosts and goblins aren’t the only things hiding in the shadows. Online threats are also lurking in the darkness, preparing to haunt devices and cause some hocus pocus for unsuspecting users. This Halloween season, researchers have found virtual zombies and witches among us – a new trojan that rises from the dead no matter how many times it’s deleted and malicious code that casts an evil spell to steal users’ credit card data.
Let’s unlock the mystery of these threats so you can avoid cyber-scares and continue to live your online life free from worry.
Just like zombies, malware can be a challenge to destroy. Oftentimes, it requires a user to completely wipe their device by backing up files, reinstalling the operating system, and starting from scratch. But what if this isn’t enough to stop the digital walking dead from wreaking havoc on your device?
Recently, a new type of Trojan has risen from the dead to haunt users no matter how many times it’s deleted. This zombie-like malware attaches itself to a user’s Windows 10 startup system, making it immune to system wipes since the malware can’t be found on the device’s hard drive. This stealthy malware hides on the device’s motherboard and creates a Trojan file that reinstalls the malware if the user tries to remove it. Once it sets itself up in the darkness, the malware scans for users’ private documents and sends them to an unknown host, leaving the user’s device in a ghoulish state.
A malware misfortune isn’t the only thing that users should beware of this Halloween. Cybercriminals have also managed to inject malicious code into a wireless provider’s web platform, casting an evil spell to steal users’ credit card data. The witches and warlocks allegedly responsible for casting this evil spell are part of a Magecart spin-off group that’s known for its phishing prowess. To pull off this attack, they plated a credit card skimmer onto the wireless provider’s checkout page. This allowed the hackers to exfiltrate users’ credit card data whenever they made a purchase – a spell that’s difficult to break.
While these threats might seem like just another Halloween trick, there are other forces at play. According to McAfee’s Quarterly Threats Report from July 2020, threats like malware phishing and trojans have proven opportunistic for cybercriminals as users spend more and more time online – whether it be working from home, distance learning, or connecting with friends and loved ones. In fact, McAfee Labs observed 375 threats per minute in Q1 2020 alone.
So, as hackers continue to adapt their techniques to take advantage of users spending more time online, it’s important that people educate themselves on emerging threats so they can take necessary precautions and live their digital lives free from worry.
Fortunately, there are a number of steps you can take to prevent these threats from haunting your digital life. Follow these tips to keep cybersecurity tricks at bay this spooky season:
Zombie malware is easily spread by phishing, which is when scammers try to trick you out of your private information or money. If you receive an email from an unknown user, it’s best to proceed with caution. Don’t click on any links or open any attachments in the email and delete the message altogether.
Look over your credit card accounts and bank statements often to check whether someone is fraudulently using your financial data – you can even sign up for transaction alerts that your bank or credit card company may provide. If you see any charges that you did not make, report it to the authorities immediately.
Add an extra layer of protection with a security solution like McAfee® Total Protection to help safeguard your digital life from malware and other threats. McAfee Total Protection also includes McAfee® WebAdvisor – web protection that enables users to sidestep attacks before they happen with clear warnings of risky websites, links, and files.
To stay updated on all things McAfee and on top of the latest consumer and mobile security threats, follow @McAfee_Home on Twitter, listen to our podcast Hackable?, and ‘Like’ us on Facebook.
The post Trick or Treat: Avoid These Spooky Threats This Halloween appeared first on McAfee Blogs.
If you’re thinking career change or career shift, there’s a field that has an estimated 4 million jobs open. Cybersecurity.
According to survey and research data from the International Cybersecurity Organization (ICS)2, there’s a cybersecurity workforce gap—a terrifically high volume of jobs left unfilled. Published in 2019, the gap they identified looked like this:
Needless to say, there’s opportunity in the field for both technical and non-technical roles.
Here’s an important thing to keep in mind about cybersecurity:, it’s not solely about understanding technology. It’s about understanding people too and how people and technology interact.
The moment you see cybersecurity through that broader lens, you can see how the field opens widely to encompass a range of roles. Of course, there are analysts and engineers, yet it also includes other roles like digital forensics and cyber investigation, healthcare information security, cryptography, and even cyber law. Additionally, there’s needed expertise in the realms of privacy, governance, ethics, and even digital ethics. And if you take a role with a security company such as ours, the opportunity further extends to positions in account management, marketing, and operations. (In fact, you can drop by our careers page for a look at our current openings and what workday life is like around here.)
There are plenty of reasons. Above that data published in 2019, our unprecedented reliance on the internet to work, learn, and stay connected in 2020, demand for cybersecurity jobs is yet more so on the rise. As so many of us turned increasingly to the internet to get through our day, the same is true for hackers and crooks.
With that, let’s take a quick look at several of the factors working in your favor as you consider a change.
We’ve all seen the news stories of major breaches at big retailers, credit reporting agencies, hotels, and even healthcare providers. It’s not just the private sector that’s been grappling with cybersecurity concerns, there’s need in the public sector as well—like municipalities. In all, every organization needs cybersecurity (just as we all need cybersecurity for our homes), and thus there’s plenty of opportunity out there. Using just one of the many possible cybersecurity roles as an example, the U.S. Bureau of Labor Statistics predicts a 32% increase in demand for information security analysts through 2028—which is far higher than the average of other professions.
In fact, the same (ICS)2 survey discovered that only 42% of current cybersecurity pros said that their first job after higher education was in the field of cybersecurity. In other words, the majority of cybersecurity pros ended up that way by some means of career shift or change. And they got there through certifications and training rather than by way of a degree from a college or university.
Our own Chief Human Resources Officer, Chatelle Lynch, put it quite well in an interview with Business Insider just a few weeks ago: “It’s no secret that the demand for cybersecurity staff has steadily grown over the past decade,” she says. “This means opportunity, so if you don’t have a degree, don’t let that slow you down. You may have unique work experience or relevant certifications, alternative learning, or transferable skills that you need to make sure you highlight when applying and interviewing.”
For example, she goes on to say that prior military service, IT experience, and volunteer or hobbyist activities (even online gaming) are a good foundation for cybersecurity roles.
These skills absolutely apply, and they’re sought after skills as well. The ability to work independently, lead projects, write and document well, and particularly strong people skills are vital for a role where you’ll be interfacing with numerous individuals, departments, and business units. Likewise, as called out above, certain roles focus more on the non-technical side of security solutions.
The beauty of making a career change to cybersecurity is that there are plenty of ways you can get it done at home and on your time.
If you’re just getting started, you can test the waters for free or at relatively low cost with a Massively Open Online Course (MOOC) that gives you the basics on cybersecurity. Future Learn’s “Introduction to Cybersecurity” from The Open University is one example of an intro program, as is the University of Michigan’s “Securing Digital Democracy” class that’s offered through Coursera.
If you’re already an IT pro or have a strong technical background, there are similar MOOC courses available that cater to your current level of knowledge and skill. The University of Maryland’s “Cybersecurity Specialization” and “Usable Security” are geared accordingly.
For a list of cybersecurity programs available online, drop by CyberDegrees.org. Their listing is one of many good places to start.
Other free and low-cost avenues out there include subscribing to some security bloggers, grabbing some hands-on work with coding and IT networking fundamentals from online learning companies like Udemy, Codecademy, and Khan Academy, or joining some online cybersecurity groups for a little professional networking. In all, there’s plenty of opportunity to learn from others, both in structured class settings and in more unstructured peer and mentorship relationships.
When you’re ready to start your job search, there’s a good chance that your interview will be conducted online. Online interviews have been part of the job-hunting landscape for a few years now, yet with many employers enacting work from home measures, it’s the way hiring gets done right now. I expect this to continue, as employers have embraced its many benefits, particularly in the early stages of interviews. If the prospect of an online interview is new to you, I put together a pair of articles this spring that can help.
As you make the jump, here’s the most important thing you’ll need: a love of technology and a desire to protect the people who use it. If you can combine a drive to understand both technology and people better with the further drive to see it all through, you’ll be well on your way. Like any career shift or change, there’s work ahead, yet it’s my impression that our field is a welcoming and supportive one—and very much on a keen lookout for new talent.
To stay updated on all things McAfee and for more resources on staying secure from home, follow @McAfee_Home on Twitter, listen to our podcast Hackable?, and ‘Like’ us on Facebook.
The post Career change? Cybersecurity companies are hiring. appeared first on McAfee Blogs.
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