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Privacy Sandbox Initiative: Google to Phase Out Third-Party Cookies Starting 2024

By Ravie Lakshmanan — May 19th 2023 at 12:28
Google has announced plans to officially flip the switch on its twice-delayed Privacy Sandbox initiatives as it slowly works its way to deprecate support for third-party cookies in Chrome browser. To that end, the search and advertising giant said it intends to phase out third-party cookies for 1% of Chrome users globally in the first quarter of 2024. "This will support developers in conducting
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